in order to ensure the smooth development of things or work, it is essential to make a plan in advance, and the plan is a written plan with strong operability. So what problems should we pay attention to when making a plan? The following is my plan to help you organize the Mid-Autumn Festival promotion activities, hoping to help you. Scheme 1

1. Purpose of the activity

This promotion is mainly to promote the sales of moon cakes in the Mid-Autumn Festival and activate the sales of moon cakes with the image of the store. It is estimated that the average daily sales will increase by _% ~ _% during the promotion period.

second, the activity time

2xx x x-x x x

third, the theme of the activity

reunion for the Mid-Autumn Festival

fourth, the arrangement of promotional activities

Activity 1:

1. Buy more than 2 Mid-Autumn Festival moon cakes and get a movie ticket.

2. Buy more than 3 Mid-Autumn moon cakes and send an electronic coupon to 5 yuan Supermarket.

Activity 2:

During the activity, after spending in the supermarket, the words "Zhong", "Qiu", "Kuai" and "Le" will randomly appear at the bottom of each printed computer receipt. You can redeem a Mid-Autumn Festival gift package by collecting all four words!

Mid-Autumn Festival gift package can be defined as: a box of brand moon cakes +1 yuan supermarket coupons +2 movie coupons.

Activity 3:

On a full moon night, you will be frightened for 1 minutes! During the event, the supermarket area specially launched a "1-minute snap-up" activity, and all the regular-priced goods in the venue were given a 2% discount! Competing with speed, grabbing is earning! Moon cakes also participate!

V. Integrated promotion

(1) Advertising

In internal TV advertisements, promotional advertisements are rolled out every other day.

(II) Promotion

1. Make leaflets and actively promote all kinds of promotional information.

2. Information of public micro-signal promotion activities.

3. From the opening of the store to the closing of the store in the morning, the related promotion information will be broadcast every hour.

(3) Store layout

1. Off-site

(1) Make Mid-Autumn Festival propaganda above the free parcel delivery cabinet.

(2) On the protective frame, the wall column is packaged and some holiday color pages are posted to create momentum.

(3) balloons or vertical banners can be hung at the entrance of the supermarket, and the banner "xx Supermarket celebrates Mid-Autumn Festival" can be hung.

2. Inside the venue

(1) Decorate the walls of main passages and slopes with self-adhesive stickers to enhance the festive atmosphere.

(2) The store display should be creative and eye-catching.

VI. Precautions

1. If it is difficult to coordinate the layout of off-site promotion with the city appearance committee, the off-site only chooses to make Mid-Autumn Festival publicity above the free parcel box.

2. the marketing department should follow up strictly and correct any abnormality in time. Mid-Autumn Festival Promotion Scheme 2

During the Mid-Autumn Festival, consumers will inevitably visit relatives and friends, and liquor is an indispensable gift for relatives and friends. Due to the improvement of living standards, consumers are accustomed to shopping malls, supermarkets and convenience stores to purchase gifts needed for festivals. The marketing department hopes to take the Mid-Autumn Festival as an opportunity to carry out promotional activities in the fields of catering, supermarkets and circulation, and make an all-round attack to promote the market and boost market sales, so as to make a good start for the arrival of the market peak season.

first, the purpose of the activity

to promote the sales of xx aged liquor in peak season and enhance the brand image of the product in the eyes of consumers.

II. Event time

September 1st, 2xx-October 15th, 2xx

III. Event location

xx supermarket, xx convenience store (reported by the salesman)

IV. Event form and content

(1) Event form

Initially determined as a gift form, divided into venues.

(II) Activity Contents

All purchases of _ _ _ aged fine products, treasures, top products, collections and Junzun series liquor during the activity time are given preferential treatment. The specific preferential activities are as follows:

Note: This preferential policy applies to both on-site and off-site, and the buying and giving efforts can be appropriately increased off-site.

(III) Promotion activities outside xx convenience store

Anyone who buys one bottle or more of any product aged and boxed in xx can participate in a live lottery, and the winning rate is 1%.

(IV) Principles of award setting and control

There are first, second and third prizes and participation prizes in this promotion

First prize: a bottle of xx aged collection

Second prize: a bottle of xx aged fine products

Third prize: a bottle of xx aged red wine

Participation prize: a lighter

.

2. There is a large passenger flow during business hours, which can play the role of in-store publicity.

(II) Reporting Procedures for Activity Stores

1. Participating in the activity stores shall be reported by the supervisor of Shangchao according to the usual sales performance, and the sales department shall evaluate and decide whether to carry out the activity.

2. After the evaluation is completed, the results will be reported to the sales promotion personnel of relevant stores for preparation, and the preparation period will be no less than two days.

3. Three days after approval, the marketing department personnel will complete the preparation of materials for promotion, and the promotion department personnel will complete the personnel preparation.

4. Before the morning meeting of the activity, the relevant personnel shall make arrangements: (1) material inventory; (2) personnel shall specify the post requirements.

5. collect related items.

(III) Publicity arrangements for promotional activities

1. Post posters in prominent positions in major supermarkets (the posters are the contents of the activities).

2. Publish preferential activities in DM magazine of supermarket.

3. apply for stacking in the supermarket to cooperate with the promotion activities.

4. Exploding labels on supermarket display racks.

5. Set up a booth outside the venue, and the promoters will wear advertising shirts for sales to expand the publicity.

VI. Time process of activity execution

(1) Determine the policies of various activities and complete the approval before August 25th

(2) Complete the preparation of all required items before August 29th.

(III) Formal implementation stage from September 1 to 15

On-site requirements:

1. Promoters must be in place at 8: a.m. and complete the on-site display at 9: 3.

2. Vivid on-site display requirements

Each store has two sets of parallel displays, and the outer layer of the booth has POP text descriptions about the activities.

the donated products must be registered in the report in detail (attached to the report).

at the end of the activity, make a detailed inventory of the quantity of goods, and sign it by those who have checked it correctly.

(4) Personnel arrangement

1. Person in charge: xx

Salesperson of Shangchao Channel, Pro-promotion (responsible for pre-coordination and store promotion activities).

2. One marketing person (responsible for the preparation of publicity products in the early stage and the supervision and coordination during the activity).

VII. Publicity copy and required materials

POP posters, sales promotion tables, empty boxes, balloons and red handbags.

event gifts: fruit orange, Lulu, tea gift box, Huiyuan gift box and eight-treasure porridge.

VIII. Executive Report

Activity Presentation Report

Gift Reservation Registration Form

Sales Table

IX. Items and expenses required for the activity

(estimated sales: OO and xx total fine products: 3 pieces, treasures: 15 pieces)

(1) Application for required prizes

First prize: 1 bottles of xx aged collection

Second prize: 2 bottles of xx aged fine products

Third prize: 1 bottles of xx aged red bottles

Lucky prize: 14 lighters

(2) Cost

13 pieces of fruit oranges× 75 yuan/piece =975 yuan. Pieces =58 yuan

Huiyuan gift box 4 ×38 yuan/piece =152 yuan

Babao porridge 4 ×3 yuan/piece =12 yuan

Pro promotion 6 ×5 yuan/day =3 yuan

poster 6 ×2 yuan/piece =12 yuan

booth 6 ×2 yuan/piece. Bag =1 yuan

2 boxes of tea gift boxes (the company has stock). 3

First, the theme of the activity

Mid-autumn moon-a large lantern riddle activity

Second, the time of the activity

to be determined

Third, the location of the activity

the lobby on the first floor of the shopping mall

Fourth, the content of the activity. Gifts are limited to 2 copies per day, first come, first served, while stocks last.

(1) Details of the activity:

1. During the activity period, anyone who buys a single ticket in this mall with the amount of over xx yuan (including above xx yuan) can participate in solve riddles on the lanterns activities; The winner can get a beautiful gift from our shopping mall, and a small ticket is limited to one prize.

2. Send out 2 prizes every day, and the quantity is limited, while stocks last.

3. With a valid sales receipt, the customer first goes to the exchange office in the lobby on the first floor to verify the qualification for participating in the activity, and then goes to the riddle hanging place to choose the riddle.

4. Each riddle number (No.1 to No.2), customers should remember the riddle number or take off the riddle, report the riddle number and answer to the staff at the prize exchange office in the central hall, and guess it for up to three times. Those who still can't guess will be disqualified from winning the prize; If you guess the correct answer, you can get a beautiful gift after signing the registration form for confirmation.

5. After the winner gets the prize, the staff will replace the original riddle with the backup riddle, so that the customers behind can guess the riddle. (This way can increase the interest and participation of the activity and reduce the workload of the staff)

6. The operation department arranges three staff members to be responsible for the redemption work, and checks whether the customer's small ticket meets the guessing conditions. After the customer guesses, he/she carefully fills in the "Gift Collection Registration Form" and asks the customer to sign before handing out the prizes; And stamp the special seal for activities on the customer's sales receipts and computer receipts to avoid repeated awards.

(2) Coordination of activities:

1. Operation Department: Arrange 3 staff members for awarding prizes, including 1 designated team leader, and be responsible for handling unexpected events in the venue during the activities.

2. Loss prevention department: order maintenance at the event site and theft prevention of prizes and articles.

3. Planning Department: writing the activity plan and related manuscripts, guiding the layout of the central hall and creating the activity atmosphere, collecting riddle data, preparing prizes, and tracking the whole activity.

4. property management department: layout of the central hall and the activity site.

5. service desk: do a good job in customer consultation.

6. Other departments: assist in riddle writing and preparation of materials related to activities.

(3), on-site materials and personnel division:

omitted

five, Overall cost

1 spray painting for the gate event

2 redemption tables

3 staff seats

6 colored paper

2 lanterns

1 black pens

6 prizes

Unpredictable cost

Total cost: X, yuan Mid-Autumn Festival promotion plan 4

From X, all kinds of fine moon cakes, tobacco and alcohol, health care products and other gifts will be exhibited and sold in the lobby on the first floor, with preferential prices and exquisite gifts to express your deep friendship!

II. Promotional activities

Activity 1. Haidilao Moon Campaign

Activity time: X-X-X

Activity method: X-X-X, anyone who has a single cashier's note for general merchandise over 3 yuan and a single cashier's note for special merchandise over 3, yuan can take part in the game at the supermarket entrance on the first floor of the mall with the shopping list.

lottery setting: set up a transparent glass lottery box with 1 glass balls in it. Customers with one hand and the back of their hands facing up will be given a shopping voucher with a corresponding amount if they touch out many glass balls at one time.

method of touching the prize: customers can touch the glass balls at the Moon-fishing place in Haidilao with the shopping list. On the same day, if the single cashier's list for general commodities is over 3 yuan and the single cashier's list for special commodities is over 3, yuan, they can all touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined by the number of glass balls the customer grabs. For each ball, you can grab as much as you want.

Lottery distribution: there are 3 people in each group, and one person registers the invoice to confirm the number of times of catching the ball; One-person organization activities; One person issues lottery tickets.

expected bonus: it is estimated that the sales will be RMB 1, in three days, and each 3 yuan will be won by xx people at most. According to the average 2 yuan per person, the total amount is about X million yuan (actually about half, the cost is about x% of the actual sales.

Requirements:

1. The Quality Control Department shall broadcast the promotion activities in the store.

2. The General Office is responsible for the publicity and organization of activities, the preparation of ball-touching props and the training of ball-touching staff.

3. The security department is responsible for maintaining the order of the activity site.

4. The business department is responsible for the preparation of shopping vouchers.

5. Ball-touching personnel are required to be serious and responsible, and should patiently explain to customers

Activity 2. Sending mooncakes in the shopping lottery

1. Anyone who shops in this mall on the same day from X -x-X-X-X on 2xx can participate in the lottery once the cashier's slip for general merchandise is full in 1 yuan and the cashier's slip for special merchandise is full in 1 yuan.

2. The lucky draw can be drawn at most once with a valid shopping list.

3. lottery method: 6 ping-pong balls are placed in a lottery box, including 6 prize balls (1 first prize, 2 second prizes and 3 third prizes) and 54 empty balls. One ball is drawn at a time, and the winning or not is determined by the balls drawn (only one ball can be drawn at a time, and more draws will be invalid).

4. If the winning ball is drawn, the prize will be redeemed on the spot. The prizes are set as follows:

first prize: a mooncake coupon with a prize value of xx yuan

second prize: a mooncake coupon with a prize value of xx yuan

third prize: a mooncake coupon with a prize value of xx yuan

5. The coupon is only for purchasing mooncakes in the mall within a specified time. If it is not considered as automatic waiver,