The manufacturer of Lay's potato chips is PepsiCo.

In 1932, two young Americans who had been engaged in the potato processing industry for many years—Elmer Doolin of San Antonio and Herman W. Lay of Nashville—founded the Lay's brand. It is a snack food brand of Frito-Lay Company. It has been a PepsiCo product since 1965.

In 1956, Lay's became the number one fast food brand in the United States. In 1959, Lay's had more than 40 product categories and employed more than 3,000 people.

Extended information:

Brand concept

1. Diverse flavors make you smile

Lay’s diverse fresh flavors and The multi-layered rich taste constantly stimulates consumers' taste buds, bringing an unprecedented delicious experience. The pleasure of taste makes consumers unconsciously raise the corners of their mouths and smile happily.

2. The relaxed and joyful brand personality makes you smile

“Have fun every moment” is Lay’s consistent brand slogan. From happiness-oriented marketing strategies, to brand spokespersons with sunny images, to various relaxed and happy brand advertisements, Lay's always presents a joyful brand personality. Not only that, Lay's also hopes that people can feel the happy concept conveyed by the brand while enjoying delicious potato chips - delicious moments are happy moments.

3. Advocate a happy attitude towards life and make you smile

Happiness is an attitude towards life. In the heart of the Lay's brand, the source of happiness is the irresistibly delicious potato chips, which can bring physical and mental pleasure to consumers. A small potato chip cannot change the world. However, the happy life attitude advocated by Lay's is of great significance.

Baidu Encyclopedia-Lays Potato Chips