Flower tea is one of the traditional Chinese teas, rich in nutrients and has certain health effects, so it is much loved by consumers. For the flower tea packaging design, not only need to meet the function of protecting the tea, but also need to have the characteristics of beautiful, fashionable, environmental protection, etc., in order to attract the attention of consumers and increase sales.

1.Background Analysis

With the increasing attention to healthy life, flower tea, as a natural health drink, is welcomed by more and more consumers. At the same time, the number of flower tea brands on the market is increasing, and in order to stand out in the fierce competition, differentiated packaging design is needed to improve product recognition and aesthetics. Therefore, floral tea packaging design is crucial.

2. Design Objectives

2.1 Highlight Product Characteristics

Floral tea is a tea processed from flowers or dried flowers, which has the characteristics of strong floral aroma and refreshing tea flavor. Therefore, in the packaging design should highlight the two characteristics of floral tea flowers and fragrance, so that consumers can see the characteristics of the product at a glance, to enhance product recognition.

2.2 Increase visual aesthetics

The packaging design of floral tea needs to give people a sense of beauty, so that people have a sense of attraction when they see it, therefore, the packaging design needs to focus on the visual effect. Starting from the color matching, pattern design, font selection and other aspects, make the product visually more outstanding and attract consumers' attention.

2.3 Environmentally sustainable

With the popularization of the concept of environmental protection, consumers are more and more concerned about the environmental protection of packaging materials. Therefore, the packaging design of flower tea should be as much as possible to use environmentally sustainable materials, in line with the modern consumers' concept of environmental protection.

3. Design Content

3.1 Color Matching

Flower tea is a kind of tea with flowers as raw materials, therefore, the color selection is based on flower color as the main tone, such as cherry blossom pink, violet purple, chrysanthemum yellow and so on, which highlights the characteristics of flower tea. At the same time, in order to create a fresh, natural atmosphere, can be matched with light green, light blue and other colors to emphasize the natural harmony between the tea valley.

3.2 Pattern design

In terms of pattern design, the cross-section of the flower tea can be used to give consumers a more intuitive understanding of the texture and form of the flower tea. At the same time, flowers can also be used as the theme, and different flower elements can be selected according to different flower scents and colors to express the rich taste of flower tea. In addition, you can also print words or descriptions about the flower tea on the package, such as "fragrant jasmine tea", "mellow rose tea", etc., so that consumers can understand the product more intuitively.

3.3 Material Selection

In the choice of material, environmentally sustainable packaging materials can be used, such as cartons, biodegradable plastics, etc., to reflect the company's social responsibility and environmental protection concept. At the same time, the plasticity of the carton is very strong, and can be designed in different shapes according to the texture and form of the flower tea, so that the packaging has a more three-dimensional sense and texture.

4. Design effect