As of July 22, 2019, the sales model of Lee Kum Kee Infinity has not been recognized as a pyramid scheme for the time being, and Infinity has obtained a direct selling license, which can be found in the list of direct selling enterprises on the official website of the Ministry of Commerce.

Infinity's operating body is Infinity (China) Co Ltd, formerly known as Southern Lijinji Co Ltd, which is a member of Lijinji Health Products Group.

The company's business scope includes the production and sale (wholesale and retail) of health care products, daily necessities, beauty care cosmetics, health care equipments, food products (not involving export licenses) (operated with a valid Food Production License), sporting goods, household appliances and so on.

According to Article 7 of the Regulations on the Administration of Direct Selling, an applicant for becoming a direct selling enterprise shall have the following conditions:

1. The investor shall have a good business reputation, and shall not have any major illegal business records for five consecutive years prior to the filing of the application; the foreign investor shall also have more than three years of experience in engaging in direct selling activities outside of China;

2. The paid-in registered capital shall not be less than RMB 80 million;

3. The company has paid the deposit in full at the designated bank in accordance with the provisions of the Regulations;

4. The company has established an information reporting and disclosure system in accordance with the provisions of the Regulations.

Expanded information:

One, open Baidu, search " National Enterprise Credit Information Disclosure System" and click to enter;

II. In the search box of the home page of the National Enterprise Credit Information Disclosure System, enter "Infinity (China) Limited" and click on the query;

III. "Infinity (China) Co., Ltd.", click to enter;

4. From the search results, we can see that Infinity (China) Co., Ltd. has not been included in the abnormal list, and has not been recognized as a pyramid scheme for the time being.

Ministry of Commerce Direct Selling Industry Management Official Website - List of Direct Selling Enterprises

Jingbian County Government Official Website - Direct Selling Management Regulations