China News Service, April 11. Time flies, and it has been one year since the open beta of the mobile game "Calabash Baby". During this year, all "grandpas" have single-handedly raised their beloved children, and have also witnessed the growth of the "Calabash Baby" mobile game.
According to statistics, the cumulative registered accounts of the "Calabash Baby" mobile game in its first anniversary have reached 1,800,000, the daily active users have reached 35,000, and players have been online for 1,050,000 hours per day. Even though the game life cycle has reached one year today, it still remains at the top of the revenue list of major channels. It still needs to add 4 new servers every day to welcome a steady stream of new users, breaking the curse of the short life cycle of mobile games. While deeply reproducing the plot of the anime, the mobile game "Calabash" creates a new gameplay of horizontal version of the battle mobile game, and has become a phenomenal product of roaming linkage. It has just won the "Golden Apple Award for Best Film and Television IP Mobile Game in 2016" not long ago. of honor.
As the number one cartoon in China, it covers users from the four generations of the 70s, 80s, 90s and 00s. With such coverage of all age groups, it is not difficult to explain "Hulu" The reason why the mobile game "Baby" continues to heat up. In order to capture these users, the mobile game "Calabash" has achieved 100% restoration of the IP. The game completely follows the original animation, adopts the iconic "paper-cut style" as the visual style of the game, and restores and transplants the plot of the original animation. Characters and scenes of familiar plots slowly unfold in the palm of your hand.
Compared with other mobile games adapted from Chinese comics, the mobile game "Calabash" ranked first in total registered users and first in business revenue on its first anniversary. At the same time, the "Calabash Baby" mobile game is also a real family mobile game. It is understood that there are many players in the game who are a family of three or three generations, and the whole family directly joins the battle.
You may not expect that for such a phenomenal product, in the first three months of its launch, there were only less than 1 million new additions and less than 4 million monthly sales. Even with unsatisfactory results, , the developer Aoshitang and the publishers Pocket Zongheng (Android) and 49you (iOS) did not give up. With a love for "Calabash", the three parties worked together to give full play to their respective advantages and persisted in working together. . During this period, Aoshitang*** updated the version 30 times. Palm and 49 Games also integrated multiple resources, increased market launch efforts, and broadened resources in various channels. Starting from the fourth month, whether it is new additions or sales, "Calabash Baby" They have begun to double by leaps and bounds. Since January 2017, the monthly increase has exceeded 2 million for three consecutive months.
Speaking of the project "Calabash Baby", it originated from the tacit understanding between Aoshitang and Palm Zongheng regarding IP. Both parties believe that the most important thing for adapting "Calabash Baby" to mobile games is to restore the classics. In this way, the mobile game "Calabash" has achieved today's results. The publisher, Palm Zongheng, is a company that has always adhered to the IP strategy and is the pioneer and practitioner of domestic film and game linkages and star games. Palm Zongheng has been operating IP for several years, and has in-depth layout of "star + film + sports + animation" game IP. From 2014 to 2016, it successfully participated in "Havoc in Heaven", "Lanling King", "Nirvana in Fire", "Fantasy City" " and other classic movie games linked to mobile games; in 2015, Palm went a step further and successfully released the first domestic star-customized and fan-funded game "Fan Bingbing Demon Academy"; in 2016, Palm delved deeply into animation IP and successfully Launched the first roaming linkage product "Calabash Baby".
It is reported that on the occasion of the first anniversary of "Calabash Baby", Handheld Zongheng will adhere to the refined operation of IP and join hands with Aoshitang and 49you to accompany the new version of "Calabash Baby" cartoons and major movies in the summer. It will be released at the end of 2020. Later, we will work with all walks of life to look forward to the second and third anniversaries of the "Calabash" mobile game. At the same time, we have always adhered to the promise of "restoring the classics and not destroying childhood."