Youth Daily August 2006 17 1 1: 12
Ajisen Lamian Noodles, which occupies half of the Lamian Noodles market in Shanghai, will begin to further expand its territory in Shanghai. Yesterday, Shanghai Leading Catering Management Co., Ltd., which runs Ajisen Lamian Noodles, told reporters that it is looking for a suitable partner to start franchising in the second half of this year, and to speed up the expansion with direct stores.
(Wang Zhi)
A related person from the leading food and beverage marketing department told the reporter that Ajisen Lamian Noodles has always invested in opening a store by itself, but its market share has been quite stable at present, so it is considered to develop a franchise plan at the end of this year. It is understood that the franchise of Ajisen Lamian Noodles will choose to develop franchise stores outside Shanghai. In the way of joining, it will choose large investment entities such as companies, give priority to listed companies, conduct joint ventures, and license Ajisen Lamian Noodles's brand to operators. And it will be very cautious for individual investors to join.
While many foreign fast foods, including KFC and McDonald's, have opened their franchise to accelerate their expansion, Ajisen Lamian Noodles has never opened its franchise door to investors, nor has it appeared in any franchise exhibition. However, when various ramen restaurants in Shanghai are competing to appear, franchising will undoubtedly be a very favorable measure for expansion.
Ajisen said that it already has 25 stores in Shanghai, and the company plans to open 18 stores in Shanghai this year. The plan for other markets in China is to add 64 new stores on the basis of the current 9 1 store. At present, Ajisen Lamian Noodles has its stores in Beijing, Guangzhou, Shenzhen, Hongkong, Qingdao and Hangzhou. In addition, Ajisen Lamian Noodles is also considering listing in Hong Kong for financing 1 100 million yuan, which will be used for the expansion of the mainland market.