The LOGO design of catering is very important, which can reflect the brand image, food characteristics and convey the information needed by consumers. The following are suggestions on how to highlight the characteristics of catering LOGO:
1. Select theme: Develop targeted design for different types of catering enterprises. If the concept, source and related elements are similar to the products, we can pay attention to the restaurant front, attract customers and enhance competitiveness. For example, the LOGO of a restaurant selling HAMBURGERs can be created with a huge hamburger or with symbols that are very representative of words such as hamburger.
2. Selection of colors and fonts: By using appropriate color schemes and innovative fonts, it indicates that the business advocates to reflect the corresponding business intentions and seek the attention of consumers. It has produced the effect of shocking thinking, conveying and understanding Excellence, and forming a commendable symbol with specific forms and services. For example, the LOGO of a shop specializing in selling coffee can be based on black or white, with smooth and elegant handwritten fonts to reflect its high-end selection depth.
3. Combined with the image of food: the most basic way for catering LOGO to reflect the specificity and uniqueness of date is to pay tribute to food, avoid or evolve the design center in good faith. For example, the professional LOGO selling cakes and desserts can adopt elements like buttered hazelnuts and combine with appropriate colors to reflect the quality of the products.
4. Highlight the service image: successfully wear the catering trademark to represent the insight and attention to the customer's dining environment, tableware and excellent service, thus improving brand awareness and winning loyal customers. For example, a restaurant selling healthy meals may use different kinds of organic ingredients to reveal its corporate culture.
5. Highlight iconic elements: When it comes to catering brands, you can add some unforgettable iconic patterns to the LOGO to help consumers remember the brand faster. For example: KFC Golden Arch Classic LOGO.
In a word, the process of catering trademark design needs a comprehensive understanding of the industry background, and the uniqueness of identification technology and symbol system should be considered from the perspective of brand differentiation, so as to create a highly representative and attractive LOGO.
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The above content is the answer of professional logo design company-Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), hoping to help everyone.