Model essay on the planning scheme of the Dragon Boat Festival in 2022 (Part I) I. Activity time
The fifth day of May (20xx.6.20) is a traditional festival in China. On the Dragon Boat Festival, the company has a day off. In order to let employees have an unforgettable and excellent Dragon Boat Festival, it is specially held on the afternoon of June 20xx 1915: 00-17: 00. Remarks: For 2 hours of activity, employees will be paid normally;
Second, the venue of the event
Company entrance, open-air venue; Alternative: if it rains, it will be changed to the workshop on the second floor;
III. Activity Process and Content (about 2 hours in total)
1, greetings and speeches from leaders on holidays, 5 minutes;
2. Game session, organized by Human Resources Department, 80 minutes;
2. 1 Dragon Boat Festival knowledge quiz (team game, about 15 minutes)
As one of the important traditional festivals in China, the Dragon Boat Festival has its unique legends and customs activities. This activity is mainly to test whether employees understand the relevant knowledge contained in the Dragon Boat Festival. The human resources department will screen some interesting contests about the knowledge of the Dragon Boat Festival and try to answer the correct personnel's reward gifts.
2.2 Zongzi Eating Competition (individual game, 30-45 minutes)
Participants are divided into three groups (men and women compete separately), blindfolded. After the host announces "Start", each contestant turns his head five times in the same place, then finds his own zongzi, unpacks it as quickly as possible, raises his hand when it is completely swallowed, and signals the host to announce the end of the game after being checked by the referee. The player who has completed the game in the shortest time will be rewarded with prizes, and the other two will be given souvenirs.
2.3 You come and I go to the game (team game, 20 minutes)
There are 4 contestants in a team, divided into 2 groups, and made into a circle with ropes. Two people stand at both ends of the rope, draw a straight line on the ground, and one person stands at each end, holding watermelons and disposable cups in their hands. Only when two people standing in the rope exert their strength in opposite directions can they eat watermelons and spit watermelon seeds into cups. Eventually, within the specified time, the winner with more watermelon seeds wins, and two people in the winning group reward prizes and two people in the other group reward souvenirs.
3. In the awarding session, the leaders of various departments of the company will give awards and take photos as a souvenir, which is expected to last for 20 minutes; 4. Group photo, 5 minutes;
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Fourth, the event registration
Event registration time: as of June 16 17:30, so that the company can prepare event supplies and gifts; Registration method: fill in the activity registration form at the human resources department on the second floor;
Registration needs attention:
1, Dragon Boat Festival knowledge quiz does not need to register, and all employees will answer it on the spot;
2, eating zongzi competition activities, you can sign up for a single person, human resources department according to the total number of people who signed up for * * *, men and women compete separately;
3, you come and I go to the game, employees need to find their own partners to sign up together, that is, two people need to sign up at the same time; It can be taken by men, men and women, and women;
One person can sign up for multiple games;
V. Activities Preparation and Funds
1, event prizes:
1. 1 knowledge quiz, prepare 10 questions, and the prize is a small bottle of shower gel, about 10 yuan/bottle, *** 100 yuan;
1.2 zongzi eating contest, with 3 people in each group, the prize is a small bottle of shampoo, about 10 yuan/bottle, and the souvenir is washing powder, about 4 yuan/bag, that is, a group of 18 yuan, according to which 30 people signed up, * *180 yuan;
1.3 You come and I go to the game, with 4 people in each group. One group of prizes won is a small bottle of shower gel/shampoo, about 10 yuan/bottle, and the other group of prizes participated is washing powder, about 4 yuan/bag, and 4 people ***28 yuan, who signed up according to 10 group, * * 280 yuan.
2. Activity props
2. 1 The banner celebrating the Dragon Boat Festival is used as the background of the event, and it is needed to take photos and take photos during the event. The budget is 5 meters, about 50 yuan; 2.2 Zongzi during the activity, if 30 people participate in the preparation of 35 Zongzi; Prepare 2 watermelons for the activity, estimated at * * * 100 yuan;
3. Dragon Boat Festival benefits
All employees have a bag of zongzi, 2 packs, about 6 yuan/person. Currently, there are about 90 employees, ***540 yuan; Estimated total fund for the activity: 1250 yuan;
Model essay on the planning scheme of the Dragon Boat Festival in 2022 (Part II) In order to effectively use the opportunity of traditional festivals, carry forward the excellent culture of the Chinese nation, let community residents better understand the Dragon Boat Festival, feel its rich cultural connotation, understand the customs of traditional festivals in China, and experience the meaning contained in traditional festivals in China with heart, Huilin Oasis Community has formulated the following activities scheme according to the actual situation of the community:
I. Guiding ideology
Take advantage of this traditional festival, dig deep into the profound cultural connotation of the Dragon Boat Festival, extensively carry out mass folk customs, physical fitness, patriotism, environmental protection and popular science propaganda activities, and guide residents, especially community teenagers, to further understand, identify with, love and live traditional festivals, fully mobilize the community residents, and devote themselves to the activities of creating people's civilized cities with more enthusiasm.
Second, the form of activities
1, "Zongzi Pass on Love" theme activity. Under the leadership of the General Party Branch of the community, with five old volunteers and primary and secondary school students as the main activities, we personally sent holiday wishes and greetings to the elderly, the subsistence allowances, the disabled and the old party member in the community, and brought our own dumplings to have a happy Dragon Boat Festival with them in advance.
2, "classic reading" theme activities. With the General Party Branch and the Community Working Committee as the center, we will organize party member and community teenagers to recite Qu Yuan's poems and poems, so as to carry forward the patriotic spirit and praise the beautiful Nanjing City. The community will take chanting ancient and modern classic names as the main form of expression, set off a wave of remembering Qu Yuan's patriotic spirit and praising the harmonious and prosperous times.
3, festival folk propaganda activities. The community will publicize the origin of the Dragon Boat Festival through civic schools, "symposiums", billboards and other forms, and let people experience the holiday customs and feel the charm of traditional culture through activities such as making zongzi.
III. Activity Requirements
1, attaches great importance to. The community will work out a feasible activity plan of "Our Festival ―― Dragon Boat Festival" according to the actual situation, and strive to create a harmonious and peaceful festival atmosphere.
2. Innovative forms. The community will carry out extensive publicity, give full play to the main role and initiative of residents, mobilize residents, participate in various activities, and make residents become the protagonists of festival activities.
3. Information reporting. In the first time, the community reported the related activity information of "Our Festival-Dragon Boat Festival" theme cultural activities to the street, so as to publicize the 20xx Dragon Boat Festival community activity plan.
2022 Dragon Boat Festival planning plan model essay (Part 3) xx month is a month of flowers for merchants. After the excitement of the first two festivals, the merchants are still enthusiastic about the Dragon Boat Festival promotion planning, so what should they pay attention to in the next Dragon Boat Festival promotion planning?
After the first Dragon Boat Festival holiday, merchants have a preliminary understanding of the Dragon Boat Festival market and made corresponding adjustments to the Dragon Boat Festival promotion activities to cope with the changed market environment. Let's take a look at the precautions of the Dragon Boat Festival promotion.
One is accurate positioning.
Mainly manifested in the clear theme, clear whether to convey brand image propaganda or on-site sales, do not fall into the misunderstanding of sales promotion. In addition, we also need to know the dynamics of competitors and the latest promotion intentions of competitors during the Dragon Boat Festival, such as new product status, discounts, gift distribution and new product introduction.
Second, determine the best action plan
In addition to careful planning and personnel arrangement in advance, there must be a good plan to give full play to the advantages of team operations and unite as one, so that Qi Xin can do a good job in cooperation; Secondly, it has a strong execution ability. Moreover, all the activity arrangements and material preparation should be closely related to the theme of the activity. The general manager should be clear about every link of the activity, understand the progress of each block, and find and solve new problems at the activity site in time. It is necessary to conduct detailed training for the personnel involved in the activity, convey the purpose and theme of the activity to everyone's heart, and fully mobilize the enthusiasm and sense of responsibility of each employee.
Determine the time schedule and plan the budget
The promotion time of the store should be sooner rather than later, and the special activities should be three or four days earlier than the opponent, so as not to be preempted by the opponent. No matter how good the planning is, no matter how good the opportunity is, if there is no complete and accurate planning budget, there will be insufficient products, promotional items will not be in place, customers will not be able to buy what they should buy and get what they should take, which will certainly affect the overall effect of the event.
The fourth is to create a scene atmosphere.
The atmosphere of the Dragon Boat Festival includes two parts. One is the scene atmosphere, including atmosphere posters, pop postings, decorative items, proper broadcasting and music, which will greatly stimulate customers' desire to buy. Specifically, do a good job in theme advertising, highlight the holiday atmosphere from color and title to programs and activities, and create holiday business opportunities with theme advertising; Another atmosphere is the mood of employees, which depends on whether the organizer can mobilize the positive attitude of employees. One of the most effective methods is to set an appropriate task and sales target, and reward according to the achievement rate after the activity.
Fifth, strictly control the promotion cost.
Rational prediction and control of input-output ratio, must not blindly follow who, spend money like water; Try not to confront the strong manufacturers, especially not to fight the price war with the strong opponents, and should find a new way to highlight their own advantages and selling points; In fact, the design of holiday promotion activities should be "tailored to one's own needs", so as to achieve good results.
The sixth is the evaluation summary.
Every holiday marketing activity needs a good evaluation and summary in order to improve the quality and effect of holiday marketing. For example, the sales volume of this activity, the effectiveness of implementation, the consumer evaluation ratio, and the general situation of peer reaction. Analyze the advantages and disadvantages of each activity; Summarize the successes and draw lessons from the shortcomings. The purpose of evaluation and summary is to avoid risks and achieve greater success in the future.
During the period from May to August, there will be Dragon Boat Festival, Father's Day and school banquet one after another. In order to establish the image of the hotel in the industry, seize market share and create a happy and peaceful consumption atmosphere, we will take the opportunity of holiday rewards and take the catering, guest room and front office as the main forces to carry out a series of activities to maximize the overall performance of the hotel. Specific activity planning suggestions are as follows.
First, the Dragon Boat Festival planning suggestions
1, activity theme: "Zongqing celebrates the Dragon Boat Festival, and the fragrance floats in xx"
2. On the day of the festival, play audio-visual materials about the Dragon Boat Festival, such as dragon boat race, etc. in the front office area.
3. Play holiday greetings on the electronic scroll screen in front of the hotel.
4. On the day of the festival, the waiter in the floor greeted the guests in a unified way: "Happy Dragon Boat Festival".
5. It is suggested that the catering food processing department launch a special dish with distinctive holiday characteristics on the holiday day for guests to taste.
6. Place festival display boards in the lobby for promotion.
Second, Father's Day activities planning suggestions Hotel Dragon Boat Festival planning scheme
1, activity theme: "Father's Day, our Thanksgiving Day", "Father's love is like a mountain, and the festival is celebrated in xx".
2. Place flowers such as sunflowers and roses in the guest room to set off the festive atmosphere.
3. On the day of the festival, play audio-visual materials about praising father's love in the front office area.
4. Post a spray-painted cloth with the theme of Father's Day in the hall, creating a festive atmosphere.
5. Play holiday greetings on the electronic scroll screen in front of the hotel.
Third, the school banquet planning suggestions
1, activity theme: "Teacher Xie En of to be no.1, the first choice for a good banquet is xx".
2. Give a special room or a gift for further study to students who have accumulated a certain amount of food and beverage consumption.
3. Introduce the special dishes of the school banquet, and give them to the students who consume food and beverage during the school banquet.
4. Play promotion on the electronic scroll screen in front of the main entrance of the hotel.
2022 Dragon Boat Festival planning plan model essay (Chapter 5) "Dragon Boat Festival, let's make sachets together" activity plan Preface Dragon Boat Festival is one of the biggest traditional festivals in China on the fifth day of the fifth lunar month. For more than 2,000 years, Dragon Boat Festival has been a folk festival to prevent diseases, ward off plague and drive away drugs, and pray for health. With the improvement of the quality of life, how to protect and attach importance to traditional festivals has become a hot topic in China. When the traditional festivals of the Chinese nation, such as Dragon Boat Festival and Mid-Autumn Festival, are listed as legal holidays by the state, exploring traditional festivals will make the Dragon Boat Festival more meaningful and become the focus of public attention.
On the day of Dragon Boat Festival, a "sachet making contest" was planned and held, and 5,000 sachets were customized and distributed to the owners in various communities and parking lots in the main city. Making and wearing sachets on the Dragon Boat Festival can avoid plague and drive away poison.
I. Theme of the event
On the Dragon Boat Festival, we make sachets together.
Second, the content of the activity
1, sachet making contest. On X, X, five community residents (60 to 100) and self-registered private car listeners were organized to hold a sachet making contest in a square. Set up a stage at the contest site and conduct an hour-long interactive program.
2. Distribute sachets to the owners. On the day of the Dragon Boat Festival on X, X, X, we will distribute sachets to the owners free of charge in various communities, parking lots, supermarkets and other places.
Third, the activity time
20xx, x, x, from the beginning of the month to the end of the month, the preparatory stage of the activity.
X month X day, the climax of the activity, at the same time held a sachet making contest and distributed sachets to the owners.
IV. Activity Steps and Specific Arrangements
1, preparatory period
At the beginning of X, prepare the materials needed for the sachet making contest, including cloth, filling spices, wrapping wires, etc. Implement the activity venue of X-Day Square. Customize 5000 sachets for car owners.
2, publicity warm-up period
Through the channel publicity belt, mobilize residents of various communities and private car listeners to sign up for the sachet making competition. At the same time, you can expand the forecast name of collecting sachets.
3. Square activities
Time: X, month, X, morning content: A "sachet making contest" with 60 to 100 participants will be held in the square. In the course of the competition, the host plays interactive games with the audience and the live audience. Interactive content can be combined with business requirements. Invite other media to report this activity. The awards are tentatively named as: Best Aesthetic Appreciation Award, Best Creativity Award, Best Production Award, Best Shape Award, Best Color Award and Best Design Award.
4, sachet distribution
On the day of Dragon Boat Festival, X month, X month, the sachets of the sponsoring enterprises will be sent to all communities and parking lots, distributed to the owners on the spot, and helped to be hung in the car. It is predicted that 100 owners can go to the designated place to collect sachets.
Analysis on the background of the model essay on the planning scheme of the Dragon Boat Festival in 2022 (Part VI);
Recently, I read in a newspaper that South Korea is preparing to declare gangneung danoje festival, which evolved from China's Dragon Boat Festival, as a masterpiece of human oral and intangible heritage to UNESCO, and I can't help but say, "I didn't expect that we could become a cultural heritage of other countries after more than two thousand years of Dragon Boat Festival." To this end, I chose this unit activity, aiming to let children know that the Dragon Boat Festival originated in China is an indisputable fact, and to cultivate and stimulate children's love for the motherland and interest in national culture. About the knowledge of Dragon Boat Festival, children still stay in eating zongzi, duck eggs and other food customs. The origin, legends and customs of the Dragon Boat Festival are only at a half-baked level. It is necessary to enrich their knowledge and experience through activities.
Activity objectives:
1, through the understanding of the origin and customs of the Dragon Boat Festival, try to let children know that the Dragon Boat Festival originated in China is an indisputable fact, and cultivate and stimulate children's feelings of loving the motherland and interest in national culture.
2, through observation, perception, experiments and other activities, let children understand the meaning of "bad month" and shallow health care common sense.
3. The story tells children that it is an indisputable fact that the Dragon Boat Festival originated in China. Stimulate children's feelings of loving the motherland.
Activity process:
First, the origin of the Dragon Boat Festival
Everyone unanimously came to the conclusion that the Dragon Boat Festival is a unique festival in China, and I am proud of my country.
The children are familiar with this event, so the discussion is rich. Teachers respond in an appropriate way in time to form cooperative inquiry-based interaction between teachers and students.
Second, discuss with current events: Where did the Dragon Boat Festival originate?
1 Organize children to watch pictures and learn about the customs of the Dragon Boat Festival.
2. Appreciate the story of Qu Yuan and understand the origin of the Dragon Boat Festival.
3. Appreciate the story of Huang Chao, and learn about the origin of Artemisia argyi and Acorus calamus.
4. Summary between teachers and students: Dragon Boat Festival is a unique festival in China, and I am proud of my country. 5. Children are free to observe zongzi leaves and taste zongzi for discussion. Teachers remind children to pay attention to the coherence of language and listen to other people's conversations.
6. Organize children's discussion: Why do you want to eat zongzi during the Dragon Boat Festival? Revisit the origin of Zongzi again, deepen the impression that China is the birthplace of Dragon Boat Festival, and stimulate children's love for the motherland.