1. Platform for Action

Summary of coffee shop business plan implementation

1. 1 project background

Coffee, one of the three major beverages in the world, is an imported product from the west. It is indeed a household name in China, with far-reaching diachronic background and practical significance. The real rise of coffee and western food should begin in the late 1990s. Its rapid development has achieved unprecedented industry prosperity in just ten years. Many latest research reports show that caffeine is not as harmful to human health as previously thought; On the contrary, some ingredients in coffee have many health-care effects on human body. With the development of the times and the further change of people's life concept, the coffee industry is also developing rapidly.

1.2 goal planning

Finance and Taxation College 09 1 Class Zheng Yule 20 150244 105

Morning coffee shop not only hopes to promote the efficacy of coffee, but also hopes to profit from it. It is estimated that after two years, the monthly net profit excluding tax will reach 50,000 RMB, and after four years, it will be in another theme coffee shop in the city center.

1.3 market prospect

Nowadays, coffee shops are mainly operated by chain stores, and the market is mainly monopolized by two groups. We also considered the market competition of other beverage shops (such as beverage shops, herbal tea shops and tea restaurants), but we found that most of these similar industries are not self-help and it is difficult to cooperate with efficient young people. Therefore, we think there is still a lot of room for development in setting up self-help theme coffee shops. 2. Market analysis

2. 1 customer analysis

Now, with the vigorous development of the reform and opening-up economy, a large number of foreign businessmen and white-collar workers have been working and living with high rhythm and high efficiency for a long time, and with various factors of western culture, the sales volume of this coffee has been rising. Therefore, the main groups of coffee consumption are foreign businessmen, white-collar workers, tourists and family members.

2.2 Competition analysis

Other beverage shops, such as beverage shops, herbal tea shops and tea restaurants, have a strong Chinese flavor, and some are more convenient or cheaper, which are suitable for different people. They have a large number of products, a long history of development and abundant funds, which have been recognized by many guests.

3. Company:

3. 1 business model

We decided to operate Constellation Coffee Shop in partnership mode, because the application procedure for operating in partnership mode is simpler than that for operating in limited company mode. As for financing, * * * 400,000 yuan, and it is estimated that the opening needs * * * 800,000 yuan. Now we are going to consult the bank for details of the loan. Because partnership enterprises do not have the limited liability of shareholders operating in the company mode, it is easier to borrow money from banks by choosing the partnership mode. We also agree that all income should be distributed equally. 3.2 Business hours

From noon to early morning on weekdays12: 30; Saturdays, Sundays and public holidays are from 1 1 to 2 am. In terms of rest time, most shops around the coffee shop rest at night 1 1, so we choose to rest at 12: 30 on weekdays. On Saturdays, Sundays and public holidays, customers will have a rest at 2: 00 a.m. so that they can chat or have a rest in the coffee shop before going home after shopping.

4. Organization and management system

4. 1 department setup and responsibilities

Settings: store manager1;

Administration and Personnel Department: director and deputy director 1, archivist1;

Accounting department: 1 minister, 1 accountant, 1 cashier;

Marketing Department: 1 Minister, 3 members;

Finance and Taxation College 09 1 Class Zheng Yule 20 150244 105

Purchasing Department: Minister 1, several purchasing personnel, and 2 recorders;

Wine service department: 1 minister, 4 waiters, 2 bartenders and some pastry chefs; Responsibilities:

The main responsibilities of the store manager are:

1. Operators responsible for the success or failure of coffee shops.

2. Be a representative of a coffee shop.

3. Performers participating in commercial activities.

4. Select, train and motivate the leaders of coffee shop employees.

5. Managers who maintain the normal operation of coffee shops.

6. Information collectors who know the trends of customers and competitors.

7. Communicator who transmits information between headquarters and branch offices.

8. Coaches who promote organizational learning and knowledge management.

9. Problem handlers who solve coffee shop crises and personnel conflicts.

10. Entrepreneurs seeking market opportunities and innovation.

The main responsibilities of the administrative personnel department:

1. Measures related to arrival and departure of personnel

2. Collection, archiving and management of all kinds of personnel data, and management of employee files.

3. Employee leave, leave distribution, attendance, inspection and statistical distribution.

4. Staff attendance, supervision and salary accounting

5. Discipline check our work.

6. Take notes for each meeting.

7. Keep a record of every time you entertain famous people in the coffee shop, so that you can learn from it next time.

8. Coordinate the contact between this department and other departments.

Supply section

The purchasing department of the coffee shop is one of the subordinate departments of the coffee shop. Managed by the coffee shop, responsible for the procurement of all food raw materials and business items in the coffee shop, as well as the entry and exit records of items. It is an indispensable part of the normal operation of coffee shops.

market department

Be responsible for the product promotion of coffee house, and promote the connection between coffee house and consumer groups. Its work is directly or indirectly related to the image, passenger flow and sales of coffee houses, and it is an important department.

Finance Department

Implement strict financial management.

The means to realize profit and loss control is to audit the subjects in weekly and monthly reports. The audit contents include sales volume, number of customers, average consumption of customers, cash overcharge or underpayment, cash register operation errors, losses and other businesses.

Prices of articles, food raw materials, timekeeper's salary, electricity, gas and water charges, etc.

Beverage service department

It is an important part of the coffee and cold drink hall. Its goal is to provide customers with tangible products represented by coffee, cold drinks, cakes and various drinks, to provide customers with just the right soft services, to increase revenue and reduce expenditure, and to establish a good public image for coffee and cold drinks houses. 4.2 Management mode

1. Respect the independent personality of catering personnel.

2. Subordinate management level: superiors plan and manage subordinates, and subordinates should obey the work guidance of superiors and try their best to complete the tasks assigned by superiors.

3. Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

4. Create a collective atmosphere: not only let subordinates feel the strict discipline of the coffee shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

Treat them fairly, treat them equally, do your best and give full play to their talents.

5. Investment strategy

The application procedure for partnership operation is simpler than that for limited company operation. As for financing, * * * 400,000 yuan, and it is estimated that the opening needs * * * 800,000 yuan. Now we are going to consult the bank for details of the loan.

6. Market strategy

6. 1 marketing strategy

1. initial stage: focus on cultivating the market, strengthen publicity and establish a good image. On the other hand, it encourages some "experiencers" to spend, which plays a guiding and demonstrative role and prepares for further marketing in the future.

2. Development period: maintain the existing market and focus on the couple market. Attach importance to customer relationship management and encourage team consumption. At the same time, employees can also be selected from this group.

3. Maintenance period: Emotional marketing is the main way to arouse the inner feelings of this group. You can reduce publicity and adopt harvesting strategies.

6.2 Pricing strategy:

Combined with the product system, the product system should focus on varieties that are in great demand by consumer groups. The price guarantee is mainly based on high-end products, and a small number of low-end products are reserved.

6.3 Publicity (promotion) strategy:

Pre-publicity: large-scale, high-intensity, large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, and remind customers of their consumption awareness irregularly through activities. Carry out targeted promotion strategies for holidays.

7. Financial analysis

7. 1 Operating expenses budget

1. Fixed assets

(1), tools and equipment: the kitchen is oven, grill, stove, pool, cooking stove, disinfection cabinet, refrigerator bar: refrigerator, pool, ice maker, cake cabinet (optional), coffee machine, etc. . . .

(2) Summary of fixed assets and depreciation:

2. Other operating expenses (excluding depreciation expenses and loan information)

(1), berth rent:12,000 yuan/month, with a pressure of 36,000 yuan.

(2) Decoration fee: 8,000 yuan

(3), the basic configuration:

Italy GAGGIA automatic coffee machine syncronilogic (logic type) 5200 yuan.

Cups and cutlery, 320 yuan.

Cabinet air conditioner, 3500 yuan

(4) Employees: 3, with a basic salary of 800 yuan/month.

7.2 Profit and loss analysis

Fixed cost: 28,920 yuan

Variable cost: about 55,000 yuan, including personnel salary, goods procurement cost, utilities, (paper cups/packaging materials/straws/napkins, etc. );

According to the calculation formula of breakeven point of enterprise products

Break-even point = fixed cost /( 1- variable cost/product sales revenue)

= fixed cost /( 1- variable cost rate)

Available: BEP of coffee shop = 28920/(1-28920/65020) =16056.78 yuan.

8. Risks and strategies

This coffee shop will be located in a business district with relatively concentrated crowds, and the number of restaurants of the same type competing with us will increase accordingly. In addition, in terms of technology mastery, it is a great challenge for the newly started businesses, because the quality of coffee will directly affect the operation of coffee shops. In addition, the rent is expensive, and the liquidity in hand in the first three months is relatively small, which will have a great impact on our publicity investment.

Faced with these risks, the measures we have taken are:

1. In the first three months after opening the store, a series of activities were carried out, including applying for a coffee shop membership card, introducing special drinks during afternoon tea, tasting new products in free goods, and refilling cups for free on designated days. Through these activities, let others know the characteristics of this coffee shop and increase the number of customers.

2. In terms of technology, it is mainly coffee making. The Italian GAGGIA automatic coffee machine syncronilogic model coffee machine bought by our store is more suitable for the situation of starting a business, because the coffee machine is simple to operate, which saves the excessive addition of coffee beans by semi-automatic robots and ensures the stability of coffee quality. In addition, you can also learn about the coffee technology of people in the industry. In addition, it is believed that the technical problems can be effectively solved by virtue of the good reputation of Mantening coffee beans.

9. Summary

With the rapid development of China's economy, the exchanges between China and the world are becoming more and more frequent. Of course, coffee, a drink representing western culture, is increasingly understood and popularized by ordinary citizens, especially young people and working-class people. The number of foreigners coming to China for tourism, business and communication is also growing rapidly. Therefore, the development space of coffee house is quite broad. We believe that in the next five years:

1. Break-even point will be reached within two years, and a coffee shop brand with certain significance will be formed, with a certain number of stable customers.

2. In the third year, it began to make profits, and its net profit maintained an annual growth rate of 9%.

3. Set up branches in this city within five years.