Promotional poster text how to arrange the design?

A, typography way to organize the text

In the elements of complex e-commerce advertising, combined with the overall design of the text elements to choose the typography way, is conducive to the organization of the text of the rationality. This is like in the staff meeting, let the department with the largest number of people first stand in line.

There are three basic types of text layout: center-aligned, left-aligned, and right-aligned. We can follow these three most basic typesetting, the text elements for the overall layout. In this process, we should pay attention to the needs of the overall design framework, according to the overall layout needs to choose which alignment.

Two, to determine the main reference text

We are designing e-commerce advertising, usually in the page have a group of the most important text elements. This group of elements can usually directly express the design theme. We can use this group of most important text elements as a basis to determine the order and arrangement of other text.

Three, the user's point of view mode of thinking

Interaction psychologists have been based on the user's reading logic survey, found that when people are reading, not read word by word and then to understand the meaning of the sentence, but at the same time in the reading of the following to guess reading. This shows that when we arrange the text information in the e-commerce advertisement, we need to fully consider the logic of the text arrangement.

e-commerce poster page text how to layout?1, alignment alignment types: left alignment, right alignment, center alignment. Role: left-aligned (right-aligned) typography there is an invisible line, parallel to the border line of the poster, the text is naturally strung together, giving a steady, unified, neat principle. Center-aligned layout gives a person a formal, atmospheric, high-end feeling, in the center of the poster layout will often see the text directly on top of the product to create a sense of hierarchy before and after the appropriate addition of the feeling of light effects will make the whole picture of the spatial sense of a lot of enhancement. Left-aligned and right-aligned is the most common principle of e-commerce poster layout, which is most commonly used is the left-aligned layout, because many times people's browsing habits are from left to right to see. Try to avoid the use of center alignment, unless it is more formal, stable design. 2, contrast contrast types: size contrast, sparse contrast, thickness contrast, color contrast. Role: the main and secondary clear, to avoid the elements on the page is too similar. Enhance the effect, make the picture more beautiful, enhance the readability of the page. 3, repeat repeat kinds: repeat text color, repeat text size, repeat text font. Role: to increase the picture rationality and unity. 4, the role of grouping: when the text is more, the relevant text grouped together to increase the beauty of the picture and easy to read. How to better grasp the skills of poster layout?

Today I'll talk to you about common layout techniques

Center composition

First of all, let's start by talking about one of our most commonly used mode of composition, called the center of the composition, which is mainly to attract the attention of the audience to their eyes focused on a central point, so in the center of the composition of the focal point should be placed in the poster of important information, which will help you to pass the information out. This will help you get the message across. This composition, remember to focus on the center.

Three-part composition

This composition is mostly used in the horizontal and vertical direction of the canvas, respectively, for the three equal parts, your visual focus falls on the intersection of these lines, this is used in the camera photography is particularly common. This three equal composition compared to the center of the alignment, seems more dynamic, no longer simply centered and symmetrical presentation.

Making visual lines

There are two main ways to do this: by creating visual classes and by using guide lines. Creating a visual hierarchy first creates a sense of centrality, and then provides the viewer with a visual path that can be vaguely guided, which makes the design look more hierarchical and makes it easier for the viewer to know the relative importance of the information in the poster.

Guiding Lines

This is the use of the natural shape of the elements themselves, or directly draw solid lines, through the trajectory of the line, the realization of the public will be guided to other elements.

Balancing the screen

Balancing the elements within the screen is also a great test of the designer's skills. Nowadays, the most commonly used way of balancing is symmetrical balancing, which can make the picture more harmonious, but at the same time, because of its squareness, it will make people feel bored.

Asymmetric balance

This way to deal with not good easy to make a fool of themselves, so this way to test the designer's skills. This kind of balance will also be used more, because this kind of rendering effect is more lively and energetic.

Element amplification

This way is what we say by amplifying a part of the focus of the content, highlighting the key points, that is, we often say that the element amplification. It is a way of highlighting what we say we want to learn.

Contrasting techniques by way of contrast, the elements and other parts of the difference, so that he can be more prominent. Realistic focus.

The above is a small light to master some of the skills of graphic design, I hope to help you.

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