The major of advertising design and production is to train senior professionals with advertising theory and skills who can engage in advertising management, advertising planning, creativity, design and production, advertising market investigation, analysis and marketing in news publishing, film and television media advertising departments, advertising companies, enterprises and institutions.

The main courses include: introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy writing, advertising effect research, advertising photography and video recording, advertising art design, computer art aided design, computer graphics and image information processing, 3DS, advertising market research and analysis, and advertising marketing.

Professional characteristics

Through the study and training of the basic theory and skills of advertising, I not only have a solid ability to engage in advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and text advertising design ability.

Pay attention to cultivating students' ability to analyze the effect of advertising communication and engage in advertising management, advertising market research and marketing. Make this major students become compound talents who know not only advertising art design, text advertising design, but also advertising communication and marketing.

Extended data:

Practice and employment direction

Design and production of film and television advertisements in various enterprises, graphic design and production technicians in advertising production companies, packaging and decoration design companies, publishing houses and other units. The guiding ideology of constructing the curriculum system of this major is based on the demand of the talent market and the results of the investigation on the demand of talents in the field of advertising design.

With the aim of improving students' professional ability and quality, we advocate the student-oriented education and training concept and establish a teaching mechanism with unity of diversity, flexibility and selectivity. Through comprehensive and specific vocational and technical practice activities, we can help students accumulate practical work experience, attach importance to the modular teaching of hard work and innovative ability, and comprehensively improve students' professional ethics, professional ability and comprehensive quality.

Baidu encyclopedia-advertising design and production major