Kentucky Fried Chicken (KFC) is a multinational restaurant chain and the world's second largest fast food and largest fried chicken chain enterprise. It was established in 1952 and is headquartered in Kentucky, USA. The company's business mainly sells Western-style fast food such as fried chicken, burgers, French fries, egg tarts, and soda. In 1987, it entered China and opened the first Western-style fast food chain restaurant in Qianmen, Beijing; in 2000, the China KFC website was officially launched; in 2006, it launched the first "KFC Home Delivery" service in Shanghai.

In November 2006, KFC, a brand of Yum! Brands, became the first brand in the world to be visible from space. The giant Colonel Sanders logo of 8,128 square meters was unveiled in the desert area of ??Area 51 in Nevada, USA. This logo shown to the world is the fifth generation logo of KFC launched globally. In this unprecedented project, team members experienced unexpected setbacks and hardships. A team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals spent three months conceiving, creating and building the world's largest logo. This is the space-visible KFC logo made up of 65,000 one-square-foot colorful tiles. Popular with consumers around the world. The new KFC logo launched this time retains Colonel Sanders' signature bow tie, but for the first time replaces his classic white double-breasted suit with a red apron. This red apron represents the KFC brand’s hometown-style cooking tradition. It tells customers that KFC today is still working hard in the kitchen to prepare fresh, delicious, high-quality food for customers just like Colonel Sanders did 52 years ago.

The new KFC logo adds a modern touch to KFC, one of the most reputable and popular brands in the world. The new logo will be applied to all visual elements such as restaurant design, advertising, food packaging, employee uniforms, and public amenities.