Is Xibei Noodle Village expensive?

I don’t think it’s cheap!

I didn’t know about “Xibei Noodle Village” at first. After “A Bite of China” became popular, Xibei came into everyone’s sight.

It has to be said that in the Internet era, momentum marketing can achieve a brand to a certain extent.

In the past, I always thought that Xibei was the restaurant recommended in "A Tip of the Tongue", but this is not the case.

The boss of Xibei discovered the old man who made the yellow steamed buns in "A Bite of the Tongue", and paid a lot of money to hire the old man to be the spokesperson of Xibei, which led many people to think that Xibei is the person in "A Bite of China" Restaurants recommended in 》.

Xibei Noodles Village originated in Inner Mongolia in 1988. From a snack bar in Bayannur, it has become a representative of northwest cuisine.

Xibei Development is located in Beijing and has now opened more than 200 chain stores across the country.

Founder Jia Guolong has been running Xibei for more than 20 years. He has developed Xibei from the original "Northwestern folk snack bar" to the present day, and has made remarkable achievements, with an annual turnover of 3.5 billion. Yuan, together with Haidilao and Grandma’s Home, is known as BAT in the catering industry.

It must be said that Xibei’s success is due to many advantages:

1- The restaurant is tidy, the tableware is clean, and hygiene is guaranteed;

2- The food is served quickly;

3- The special dishes taste good and the quality is stable;

4- The waiters have good attitudes and are professional and well-educated.

However, there are also some problems in Xibei:

1- The price is too high;

2- The portions of the dishes are generally small;

3- The open dining area is extremely noisy;

I think of some brand merchants around me, such as Adidas Nike. A pair of shoes is so expensive, but in fact the quality is not necessarily much better than high imitation shoes, and the cost will of course be higher. a little.

After all, there are overwhelming advertising and endorsements to brainwash you. People spend so much money on things you can’t see so that you can see them.

The brand may be the reason why it is expensive. The more essential reason is that the monopoly brought by the brand increases and the elasticity of substitution becomes smaller.

You don’t have to eat Xibei Noodle Village, but I don’t know which one is reliable for other Northwest dishes, especially for consumers who are eating it for the first time.

Haidilao is also very expensive, but at least you know its taste and standards. If you go to an unfamiliar hot pot restaurant and it turns out to be unpalatable, isn’t it a greater risk?

McDonald’s and KFC are also expensive and taste bad (they feel expensive because they taste bad), but they have a unified standard taste across the country, and people who can accept it don’t have to worry about stepping on the wrong side.

Maybe, you can eat it once or twice, and you can accept the price. Anyway, if you haven’t tried it before, you can give it a try.

What’s more, the Secretary-General of the United Nations said yes, why not?