Gansu is not only ranked among the top ten popular destinations for private groups in China, but also ranked the third among the popular destination provinces for private groups. Since July 15 after the opening of the inter-provincial tour, the number of departures has increased by 200% compared with that before the opening of the inter-provincial tour.
And Zhang Ye, drop-dead gorgeous of Gansu, is not an exaggeration.
Zhang Ye has a rich history. Emperor Wu of the Han Dynasty once described this important road which is far from the power center but integrates Chinese and Western cultures with the idea of "Zhang Guo's arm".
Beyond the heavy history, Zhang Ye's beauty was affirmed by director Zhang Yimou, who filmed "Surprise with Three Guns" here. The beauty of the western regions was presented to the people of the whole country in a modern way, showing a beautiful story and planting a seed for a new generation of young people to yearn for the distance.
At the beginning of this year, when the epidemic dealt a blow to the tourism industry, God closed a door and quietly opened a window. It is the southwest and northwest destinations that have won a rare red window this year. In July, Zhangye Geopark was approved as "UNESCO Geopark", covering three scenic spots: colored hills, ice ditch Danxia and China Yugu Scenic Corridor.
Geoparks in 9 spring scientific research areas. The scenic spot was opened to the public before the eleventh, and it became another destination that young people yearned for.
It is reported that at present, some scenic spots in Zhangye still reach the maximum carrying capacity, and it is hard to find a room in the hotel. Perhaps it's hard to imagine that this secret land of the western regions will be favored by so many young people in coastal cities.
Zhangye in the circle of young people's friends
Before arriving in the northwest, young people living in coastal areas could not imagine the shock of inland border jams, and no matter how many pictures they saw, it was hard to compare them with their own eyes.
The beauty of Zhangye is more due to the alienation caused by the huge difference between its landform and coastal areas, and it contains exotic customs: its scenery is extremely diverse: snow-capped mountains, deserts, wetlands and canyons are all inclusive.
Zhangye Qilian Mountain Danxia landform group is colorful, with cliffs and mountains, and gains the evaluation of "the color is like a lotus flower, and it is like a bright sky". Zhang Ye's other trump card is the Qilian Mountains. From Zhang Ye's view, this land glacier is praised by countless poems. At this moment, nature will show its beautiful scenery to the guests without reservation.
In addition, Zhang Ye also makes it easy for young people to bear the price of grounding gas.
According to the local leasing company, the price of renting a car starts from 200, and it is necessary to choose an off-road vehicle that can drive into the desert, and it is only necessary every day. If the time is right, a car can start exploration, gallop in the Saibei corridor, see the Danxia landform and look for the wonders of meteors and deserts. ...
A Fujian traveler was attracted by a bowl of pasta in Zhangye, saying that he had a huge physical consumption during his trip around Gansu, but fortunately he met the northwest cuisine.
Photographer Xiao Zhang said that as long as you spend the usual round-trip air ticket to Europe, you can eat, pack and play in Zhangye for a whole circle, and at the same time, the scenery is not lost to Europe. It is really a treasure.
After visiting Zhangye, another young man commented that there is a direct sense of the western United States here. There are many scenic spots worth seeing in Zhangye. We usually fly a dozen or even dozens of hours to see the scenery abroad, and there is no shortage here.
Whether it is the real-time sharing of grass planting by travelers in front, or the demining of websites such as public comment and Ctrip. It is not difficult to see that the spread and sharing of mobile Internet brings new opportunities to Zhangye tourism.
In the eyes of the older generation, Zhangye is a mysterious city. When traveling, you should be careful everywhere, and fight with possible unscrupulous drivers and black-hearted travel agencies to prevent yourself from paying a high price because of information asymmetry. Nowadays, with the development of real-time comments, the inherent impression is being broken by the Internet.
For young people, Zhang Ye is no longer synonymous with the depths of the desert.
There is a Sichuan restaurant in Zhangye Scenic Area, Gansu Province. The boss will greet the table, ask if the dishes are satisfactory, and send local specialty soft drinks with only one purpose, hoping to get a high evaluation from the public.
Zhang ye embraced the internet, and young people also saw Zhang ye's natural magnificence.
As a tourist in Gansu, drop-dead gorgeous, what did Zhang Ye do right?
Under the endorsement of big data, Zhang Ye has become a popular fried chicken in northwest travel. But why can Zhang Ye rise against the trend at this special moment this year and sit in the forefront of the growth rate of western provinces, autonomous regions and municipalities?
First of all, the increase in traffic efficiency has indeed brought dividends.
Only in the ten-year period from 2008 to 20 19, the mileage of Gansu railway doubled, which improved the internal travel efficiency. 20 17
In, Baolan Railway was officially opened to traffic, and Zhang Ye was incorporated into the national high-speed rail map. Since then, Zhang Ye has passed the green leather car period and entered the high-speed rail era.
However, Zhangye does not stop there. The newly-built "Lanzhang" railway will connect Zhangye, Lanzhou, Beijing and Northeast China, so that northern travelers can come to Zhangye without bypassing Xi 'an and increase their willingness to travel.
In addition to the high-speed rail, Zhang Ye's investment in the route has also been considerable. At present, Zhangye has five flights, including Shanghai, Lanzhou, Xi 'an and Hohhot, serving seven cities.
Once, the owners of online celebrity B&Bs summed up a three-hour theory, that is, residents in big cities are generally only willing to spend three hours on their vacation. Gansu's "three-hour" transportation network is gradually covering the whole country and attracting tourists from all over the country to Gansu.
Away from the city, return to nature or become the inner appeal of post-modern people.
Gansu has performed well in the prevention and control of the epidemic, which provides a good prerequisite for welcoming the recovery of travel in summer. In the communication with some tourists, we also found that Zhangye, with its vast land and sparsely populated, fresh air and abundant natural resources, has become a holiday choice for people to stay away from the city under the normal prevention and control.
Travel abroad is limited this year, so many tourists return to visit the great rivers and mountains of the motherland during the holidays. At the same time, Zhangye's desert, next door, snow-capped mountains and other landforms are very different from the southeast coast, and you can also see the elegance of the ancient Silk Road, which is a fashionable and popular punching hot spot.
For today's popularity, Zhang Ye has actually been preparing for a long time. From 20 16, Zhangye started the creation of national 5A-level tourist attractions and world geoparks. After several years of hard work, the number of tourists received has changed from 20 12 years.
3 million passenger trips rose to 42 million in 20 19, an increase of 14 times. At the same time, in 20 19, the comprehensive tourism income will be 27 billion yuan, with a harvest of 20%.
The above growth has become an important industry in urban areas.
At the same time, Zhangye City also actively embraced the market, launched new products for the tourism industry, and built Zhangye World Geopark and national 5A-level tourist attractions. In the first three quarters of 2020, Zhang Ye spent more than 4.
100 million yuan, launched more than 30 key cultural tourism projects such as Danxia Colorful Town, Danxia Expressway, Danxia Landscape Avenue and Geopark Museum, transforming into an international tourist destination.
The sustainability after the red explosion also depends on Zhangye's industrial upgrading, whether it can have various tourism supporting facilities, services and new projects, so that tourists will find new things every time they go.