1, modulated milk powder (formulated milk powder) is a dairy product developed in the 1950s. Early formulated milk powder is for the nutritional needs of infants, in the milk or milk products to add certain essential nutrients by drying and made of a dairy product. Simply put, milk powder produced by adding other raw materials (such as vitamins) in addition to milk is prepared milk powder. The national standard GB 19644-2010 National Standard for Food Safety Milk Powder is defined as: raw cow (goat) milk or its processed products as the main raw material, add other raw materials, with or without the addition of food additives and nutrient enhancers, processed and made of milk solids content of not less than 70% of the powdered products. Formula milk powder can be understood as the "upgraded version" of the earlier prepared milk powder. In recent years, the modulated milk powder for infants and young children has entered the period of Special Modified Milk Powder (Special Modified Milk Powder), through the addition or extraction of certain components of cow (sheep) milk, so that its composition is more reasonable, more nutritious, and more suitable for feeding infants and young children. For example, relative to whole milk powder, formula removed some casein, increased the proportion of whey protein; removed most of the saturated fatty acids, added vegetable oils; reduced the mineral content to reduce the burden on the kidneys of infants, more adapted to the needs of infants and young children's growth and development.

2, the new policy on milk powder requires infant milk powder must be registered formula, which makes a part of the enterprise had to cut the brand; and to reduce the brand still maintain sales growth, we must increase the new category. One of the segments children's milk powder, pregnant women's milk powder, etc. is not only a new growth point in the market, but also not subject to the restrictions of the formula registration system. The age range of the consumer population of infant formula is from 0 to 36 months of age, but the types of formula are constantly being refined. For example, in terms of milk-based raw materials, you can choose cow's milk powder, goat's milk powder or sheep's milk powder; there are also organic milk powders produced in strict accordance with organic agricultural standards; and specially formulated powders for different groups of people: infant nutritional supplements, preterm/low-birth-weight infant formulas, partially hydrolyzed milk protein formulas, y hydrolyzed milk protein formulas, amino acid formulas, lactose-free formulas, full nutritional formulae, milk powders for phenylketonuria, milk powders for phenylphenylacetic syndrome, and milk powders for phenylphenylacetic syndrome. formula, phenylketonuria formula, non-whole food electrolyte formula.

3, the standard used in the preparation of milk powder is the national standard "GB 19644-2010 National Standard for Food Safety Milk Powder", in which the physical and chemical indicators of the preparation of milk powder only provides: protein ≥ 16.5%, moisture ≤ 5%. Microbiological indicators, microbiological testing of prepared milk powder: coliforms, Staphylococcus aureus, Salmonella, total colony microbial maximum safety limit value M for 200,000 CFU/g. The standards for milk powder formula are more stringent than those for prepared milk powder, and there are also different standards for different segments: 1 segment of the milk powder corresponds to the GB 10765-2010 National Standard Infant Formula, 2 segment of the milk powder corresponds to the GB 10765-2010 National Standard Infant Formula, 2 segment of the milk powder corresponds to the GB 10765-2010 National Standard Infant Formula, 2 segment of the milk powder corresponds to the GB 10765-2010 National Standard Infant Formula. The first is that the first time a person is in the market for a new product, the second is that the first time a person is in the market for a new product, the second is that the first time a person is in the market for a new product.