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The hot pot sector brother "Little Sheep hot pot" why suddenly in the market can not see his shadow?

Because of the management's decision-making mistakes, Little Sheep is gradually declining. Then Zhang Gang wanted to raise the image of Little Sheep by increasing the franchise fee. But in doing so, the franchisees were reluctant, and many of them broke down their negotiations with Little Sheep. Then there is the Yum Group's entry, people know Yum can be said to be the restaurant industry's leading boss, but it entered the small sheep, has been interfering with the small sheep's company marketing, disrupting the small sheep's market plan.

It is believed that many small partners when going out to get together, will choose to go to eat hot pot, both to meet the majority of people's tastes, but also seems to be very lively. And in the country, there are many local characteristics of the hot pot, such as Chaoshan beef hot pot, Chongqing Jiu Gongge hot pot, etc. Have eaten so many hot pot, I do not know if you still remember a hot pot restaurant called Little Sheep.

In 2002, Zhang Yong founded 8 years of Haidilao out of Chengdu, and the actual situation is not good, because there is a competitor in the market, that is, the Inner Mongolia people Zhang Gang, his "Little Sheep" hot pot, from the north of the fire in Chengdu, Let the Haidilao caught unawares, at that time, the Little Sheep just Founded 3 years ago, the daily turnover reached 170,000, with 600 stores, far more than Haijilao, and can even say that Haijilao is out of reach, Zhang Yong can not do anything, can only look at the Little Sheep to occupy the hot pot market, in the cracks in the production.

In 2008, Little Sheep became the first hot pot listed company in Hong Kong, but after entering the capital market, it ushered in a crisis. Zhang Gang began to catering simply do not know, but in 1999 Zhang Gang accidentally ate without dipping hot pot, this flavor let him linger, he bought the hot pot recipe, and then added the characteristics of Inner Mongolia to improve the recipe, the solution to the recipe he began to borrow money to open the Little Sheep, surprisingly Little Sheep opened 3 days of overcrowding, and there are still a lot of people queuing up to eat.

At a time when the small sheep began to expand rapidly, from the north to the south, and even opened to foreign countries, Los Angeles, Toronto, these places have small sheep, it is said that at that time the small sheep 3 days to open a new store, of course, a large part of the reason behind this is because Zhang Gang discernment talent from Mengniu scooped up Sun Xianhong and Lu Wenbing, but also took out a 5% stake in the company out, and Lu Wenbing has brought to Zhang Gang! In addition to Lu Wenbing and Yang Yaoqiang, who is also a big contributor to Little Sheep, Zhang Gang trusts him and gives him almost all the rights in the domestic market.

Because Zhang Gang is trying to make Little Sheep into the United States KFC and McDonald's as the world chain of restaurants, so after the listing has been going abroad to study the market, the domestic market in the management of Yang Yaoqiang, there was a loss, so under the pressure of Yang Yaoqiang left the Little Sheep, the Little Sheep began to go downhill, the business is getting worse and worse, and at this time, the 3i Group and Pukai, the two companies barred the hand of the shares Sold to Yum, a U.S. catering brand, did not expect the emergence of Yum not only did not bring benefits to Little Sheep, but played a counterproductive.