1, the animation is broadcast on the network first, and the children have a solid foundation.

Peggy Piggy is an excellent children's drama cartoon. On Douban, the scores of "Piggy Peggy" series of cartoons are all above 9, while the scores of Pleasant Goat and Big Big Wolf and Bears are all below 7. Piggy Peggy lives in a society without villains and villains, and the ending of every story is always happy. The story is not complicated, children can be amused while watching and learn some knowledge; The accompanying parents will not feel bored, but can also be inspired by educating their children.

2. Social and short video platforms detonate

Adult audience's love for Piggy Peggy is more than half a beat slower than that of children. Last September, the fifth season of Piggy Page was launched. Judging from the search indexes of Weibo and Baidu, many adults were taken by their children Amway during the 11th holiday last year, and began to actively search and watch Piggy Peggy. Weibo's marketing numbers and big V's didn't let Peggy the pig go. I don't know whether the copyright owner is interested in marketing or whether Page's appeal is too strong. In the second half of last year, the discussion about Piggy Peggy in Weibo almost never stopped.

What followed was the popularity of video platforms. Last June165438+1October, a video about Peggy the Pig broke out in bilibili Ghost Farm, and the number of videos produced by many netizens exceeded one million. Guo Zi Brothers Studio, which specializes in making dialect online videos, submitted the Chongqing version of Peggy the Piglet in bilibili, and now it has been played more than 3 million times. After that, netizens made several versions of Cantonese, Sichuan dialect, Northeast dialect, Cantonese, Xinjiang dialect, Shanghai dialect, Shandong dialect, Chaozhou dialect, Changsha dialect, Fuzhou dialect, Hainan dialect, Henan dialect, Hebei dialect and so on.

To put it simply, the process of Piggy Peggy's fire in China can be summarized as follows: the animation is broadcast on TV station first, and then on the network platform to lay a good foundation for children; Then hype topics on social platforms to attract the attention of adults; Finally, rely on children to speculate on family Amway topics and short video platforms to complete the final detonation; After the fire, the cooperation authorization was quickly realized.

Recently, I watched a domestic audio cartoon "The Hall of M is Here", which is also very funny. You can go and have a look if you are interested.