Counting online advertisements, there are hard and wide networks, PPC and soft advertisements, which is better? This is the concern of every network marketing manager and every boss. Here, some methods and channels are sorted out to provide valuable reference for enterprise network promotion. Whether it's soft advertising or hard and wide internet, it's advertising. This is the essence. This is different from news public relations. Anyone who is interested can search the author's article "The difference and connection between news and soft text". This article will not be discussed here. Recently, more than one person asked me which effect is better, soft advertising or network hard broadcasting, so I would like to summarize it here and share it with all netizens. To make it clear, because the situation of the enterprise itself is different, we should combine the needs of the enterprise itself. This article mainly discusses the working methods and does not serve as suggestions for the enterprise to advertise. There are three main types of online advertisements, namely, hard and wide network, PPC and soft advertisement. Network hard and wide is to buy advertising space and charge by time period. This kind of hard advertisement has the forms of banner, Optimus Prime, flag, icon and so on. PPC is a pay-per-click advertisement, the most representative of which are the bidding advertisements in the form of Baidu, Google, sogou and other search engines, as well as the PPC advertisements in various alliance forms developed at present. Soft advertising is a new and popular advertising form, which is between hard advertising and news. First of all, the network is hard and wide, which is the most traditional form of advertising. It is charged according to the time period, and the number of clicks and visits of the advertising space during this time period is a fixed fee. The author, Mr. Liu, a micro-network marketing agency, was in charge of network promotion in Party A's enterprise when Internet marketing was just emerging. At that time, there were many such advertisements, which were suitable for enhancing brand awareness and the direct pull on sales was not obvious. It was suitable for large-scale enterprise brand promotion. Let's talk about PPC. PPC is a commonly used form of advertising at present. Baidu bidding, Google bidding and online alliance advertising are all PPC advertisements. PPC advertising is also developed from the network hard and wide. The network hard and wide has a large one-time investment, and it is difficult to target the target group, so small and medium-sized enterprises can't afford it. The media has changed the advertising mode and developed PPC advertisements, which are paid according to the number of visits, with small one-time investment, controllable expenses and unlimited consumption time, meeting the needs of small and medium-sized enterprises to promote without large advertising fees. However, in recent years, malicious clicks, or clicks by competitors, excessive advertising users and soaring bidding fees have also emerged. Finally, let's talk about soft advertising, that is, soft text, which is an advertising form extended by news public relations propaganda. With the development of the Internet, online soft text advertising has become the new favorite in the field of network promotion. The contents of soft-text advertisements can be all-inclusive, and soft-text advertisements can display the contents that cannot be displayed by other advertising forms; Putting a few hundred yuan into a soft article reduces the cost of advertising to a minimum. Even if you are an individual, even if you open a Taobao shop, it is not a problem to put in soft articles. At the same time, with the development of the market, the forms of soft and wide are gradually becoming more diversified. The author's understanding of SoftWide can be divided into the following four categories: network promotion is divided into four categories: release promotion, product search, interactive marketing and mobile micro-promotion. First, release promotion news release: portal, industry network, local network and news source network news release recommendation index: ★★★★★★★★ Home page recommendation: Channel home page recommendation (providing game news, entertainment news, video recommendation and forum recommendation) recommendation index: ★★★★★ Forum promotion. Recommendation index: ★★★★★ Information release: enterprise information release of yellow pages website, information release of same city website and classified website recommendation index: ★★★★ Video promotion: release optimization and advertisement placement of Tudou, Youku, Sina Video, Kuliu and Baidu Video. Recommendation index: ★★★★★★ Mass promotion: QQ group, Want Want group, MSN group, HI group and other group information release. Recommended index: ★★★ Soft text marketing: soft text is implanted with publicity information, as well as serial stories and cartoons. Recommendation index: ★★★★ Email promotion: write illustrated emails, carefully design the content, and deliver them to effective customer groups. Recommended index: ★ Blog flower bed: build a blog or flower bed with good optimization effect for continuous promotion. Building a blog voice platform recommendation index: ★★★★ Store promotion: building a network of shops, shops, online stores, spaces and other channels to fully display products or services recommendation index: ★★★★★★ ★ Friends outside the chain: gaining traffic by exchanging friends, publishing foreign chains, submitting websites to increase the inclusion recommendation index: ★★★★ Second, searching for product Q&A knows: Baidu knows, 360 questions and answers, etc. Know the release of question-and-answer channels and reply recommendation index for keywords: ★★★★★★★ Encyclopedia promotion: Baidu Encyclopedia, Soso Encyclopedia, Interactive Encyclopedia and other encyclopedias, add links, add content recommendation index: ★★★★★★★ Map promotion: Baidu map, Soso map, Google map, online geographic location indication recommendation index: ★★★★★ Post Bar promotion: Baidu Post Bar promotion. You can build brand stickers and affect the recommendation index of mobile Internet: ★★★ Drop-down words and related searches are increased, which is convenient for customers to search and increase the impression recommendation index: ★ Certification promotion: customer service certification, official website certification, security alliance certification, sogou official website certification recommendation index: ★★★★★★★★ Library promotion: Baidu library, Douding network library, Daoke Baba, 360doc promotion recommendation index: ★★★ ★★★seo optimization. Increase the inclusion of websites and keywords and the top recommendation index: ★★★★★★ III. Interactive marketing event activities: plan online events, online activities and other ways to spread quickly and widely, and expand the influence recommendation index: ★★★★★★★ ★ Spoofing promotion: gain widespread attention from netizens through spoofing activities, spoofing solicitation and spoofing photo contests: ★★★★ ★ Survey and voting: through online questionnaires, online voting, etc. Increase users' attention and recognition recommendation index: ★★★★ Drift bottle promotion: many a mickle makes a mickle through online delivery, and promote brand recommendation index: ★★★ Interactive * * * Enjoy: Share with one click through online platform, and get attention recommendation index: ★★★ SNS task: Interactive and share task platform recommendation index through Renren, Kaixin and Douban: ★ Continuous self-promotion, expanding the scope of peripheral fan circle recommendation index: ★★★★★ WeChat promotion: accumulate friends through the operation and management of official WeChat or public account, and share recommendation index in the circle: ★★★★★★ Mobile news: related portals have successively launched mobile phone micro-news, and released mobile Internet news recommendation index: ★★★★★ Since media promotion: Today's headlines, Sohu from the media, Tencent media platform, WeChat WeChat official account platform, etc. Recommendation index: ★★★★★★★ Short video promotion: micro-vision, Tik Tok, Aauto Quicker, short and pithy video promotion in the era of mobile Internet recommendation index: ★★★★★ Mobile search: UC browser, Baidu, 360, sogou mobile search optimization. Recommendation index: ★★★ Description: Half of the above methods have to pay the platform fee, and others can operate freely. Once the channels are released and built, even if the payment is stopped, the information can be preserved for a long time and accumulated. Advantages: improving reputation, high cost performance, high trust, wide coverage, paying according to the method and the number of releases, good cumulative and sustained effect, continuous reduction of costs over time, comprehensive and verifiable promotion report content, and comprehensive network display information.