I believe that any enterprise wants to know how much it costs to build a shopping mall platform during the process of building an online shopping mall. In fact, there is no fixed answer to this question in the industry, because there are too many influencing factors in the process of building a shopping mall platform, and the products sold by each enterprise are completely different, and the target groups are also very different, so it is inevitable that there will be some other factors in the process of building and developing the platform, resulting in some price fluctuations.
Wang Qinger believes that any enterprise can bring more powerful user traffic to itself through the construction of e-commerce platform, and can quickly expand the sales channels of its products, expand its market to various places, find its own user groups in a targeted manner, and even promote its product marketing business to the whole country and the world, so that enterprises can obtain higher profits. Therefore, the long-term growth profits of enterprises must not be affected by the price factor of e-commerce platform construction and development.
Talk about the question: Why should the retail industry carry out e-commerce?
In recent years, as the main body of the circulation market, the scale of retail business has been expanding, physical retail has picked up, and online retail has developed rapidly, which has promoted the growth of consumption. Retail business is growing steadily, the ability to absorb employment is enhanced, and the comprehensive contribution rate of the industry is constantly improving. The recovery of the retail industry is mainly due to the steady progress of China's economy. The supply-side structural reform has achieved initial results, which has promoted the stability of the retail industry.
However, the physical retail industry is still facing the pressure of rising logistics costs, rental costs and labor costs, as well as the unfavorable situations such as fierce homogenization competition, uneven development of commercial outlets, and consumption diversion of escape sequence and online retail. The innovation and transformation of retail industry has reached the forefront. Whether it is active attack or passive change, it is the last word to follow the market rules and reverse the unfavorable situation.
From the development trend, the state will provide conditions for the sustainable development of retail industry and create a good environment for the innovation and transformation of physical retail, while the upgrading of household consumption is also forcing the innovation and transformation of retail industry. In the next few years, the retail industry will continue to maintain a steady and rapid development trend, and the quality, efficiency and service level will continue to improve. The combination of online, offline and logistics has become the future development direction of the retail industry.
In addition, the internet has penetrated into every corner of our lives, and people can't live without it every day. For retail department stores, the internet has provided great convenience for the retail department store industry and is also a great opportunity for the development of retail department store groups. According to many years' experience in IT Internet design and development, Wang Qinger has always believed that brand building and development of e-commerce platform is a prerequisite for retail department stores to rush to internet plus.
Let's talk about it first: How to do a good job in developing and planning a food shopping mall website/retail department store B2C e-commerce APP platform?
I. Interface design style of food shopping mall website/B2C e-commerce APP platform of retail department store
Based on the VI/CI system of enterprises affiliated to the website of food shopping malls/B2C e-commerce APP platform of retail department stores, the browsing habits of different visitors are taken as the standard. Pursue simplicity and practicality, conform to the browsing habits of users in retail department stores, and highlight functionality and practicality.
Second, about the front desk architecture column of food shopping mall website/B2C e-commerce APP platform of retail department store
Here, I share a common structural column in the construction and development of B2C e-commerce APP shopping platform of food shopping mall website/retail department store. Wang Qinger reminds you that this e-commerce platform structure is only for reference, so please increase or decrease it according to your actual situation.
1, home page
2. Meat, poultry, aquatic products, fruits and vegetables
Boutique fruit cherry kiwi fruit orange apple tropical fruit grape raisin melon mango
Seafood aquatic products shrimp fish shellfish sea cucumber crab abalone dry goods seafood gift box
Raw meat, poultry and eggs Imported meat, mutton, beef, pork, poultry and eggs.
Fine vegetables organic vegetables fine vegetables processed vegetables frozen vegetables
Low-temperature drinks Fresh milk yogurt butter cheese low-temperature juice low-temperature drinks
Selected staple food jiaozi wonton steamed buns glutinous rice dumplings rice cake western staple food western pastry Chinese pastry.
Cooked food/side dishes, condiments, hot pot, pills, pickled products, cooked meat, sausage, ready-to-eat dishes, ham
Ice cream ice cream ice cream popsicle
Gift Voucher Meat Gift Box Seafood Gift Box Fresh Bill of Lading Feature Gift Card
3. Food/wine/
Drinks, alcohol, leisure snacks, grain and oil, dry goods, kitchen seasoning, biscuits, cakes, milk, dairy tea and coffee.
4, mother and baby/toys/children's clothing
Maternal and infant food 0-6 months 7- 12 months 1-3 years old, 3-6 years old, pregnant and delivery period over 6 years old.
Retail department stores 0-6 months 7- 12 months 1-3 years old, 3-6 years old, and above 6 years old.
Milk powder one stage two stages three stages four stages five stages special formula milk powder goat milk powder organic milk powder maternal milk powder.
Food supplement fruit/vegetables/meat paste fruit/vegetables/meat powder rice noodle porridge noodles baby floss
Snacks, biscuits, juice/drinks, grinding bars, infant snacks
Maternal and infant nutrition DHA calcium calcium iron zinc bovine colostrum fire-clearing/appetizing vitamins probiotic nutrients fish oil
Pregnant mother food mother complementary food mother nutrients.
Diaper pants/wipes ordinary wipes hand wipes diapers /L diapers /M diapers /NB diapers /S diapers /XL diapers /XXL
Care products baby skin care hair clipper bottle cleaning mosquito repellent sunscreen daily care shampoo bath laundry detergent/soap bath utensils baby mouth cleaning toilet.
Feeding supplies dining chair rocking chair children's tableware bottle nipple warm milk disinfection kettle/cup bib/splash-proof clothes tooth training gutta percha soothing supplies accessories
Sanitary napkins/pads for lying-in women in mother's area; puerperal care; body care; pregnant women's skin care; other care products.
Breastfeeding supplies breast pillow breast pad breast storage breast care breast pump
Health, safety, safety, protective cooling supplies, masks, medicine feeders, thermometers.
Toy musical instrument building blocks mosaic fitness outdoor musical instrument plush fabric model doll toy remote control electric early education puzzle
Baby carriage seat safety seat children's bicycle stroller toddler crib
Children's stationery painting manual school supplies
Pregnant mother's auxiliary product Mommy bag/baby belt
5, paper towels/kitchen cleaning/pets
Paper wipes, clothes cleaning, household cleaning appliances, insect repellent, dehumidification, leather care, pet life, green gardening.
6. Home textiles/kitchenware/furniture
Bedding daily pots and pans, water utensils, kitchen utensils, knives, tea sets, tableware, home improvement, soft decoration, quality furniture, home improvement and building materials.
7, beauty/personal cleaning
Hairdressing, hair care, female care, bathing, cleaning oral care, facial care, colorful makeup, body care, men's care and beauty tools.
8. Women's wear/men's wear/underwear/jewelry
Fashion skirts ladies tops ladies pants quality underwear style men's jewelry watches/glasses
9, shoes/bags/outdoor sports
Fashion women's shoes trend women's bag luxury brand functional luggage quality men's shoes boutique men's bags sports shoes clothing fitness equipment outdoor equipment.
10, mobile phone/digital/computer office
Mobile phone accessories photography video audio-visual audio-visual intelligent equipment digital accessories computer network peripherals office equipment.
1 1, household appliances/automotive supplies
Kitchen, small appliances, personal care, health TV, air conditioning, kitchen and bathroom, refrigerator, washing machine, maintenance, car decoration, car products.
12, medicine/health care and nourishing/adults
Nutrition, health and nutritional ingredients Traditional nourishing adult products, household appliances, contact lenses
13, books
Children's education, literature and art management, inspirational humanities and social sciences life science and technology journal/original audio and video
14. Sub-category of activity promotion column: activity area member area discount area.
15, dynamic information column subcategory: dynamic promotion activities of the company.
16. Sub-category of service guarantee column: 7-day warranty for genuine products, no reason to return goods, privacy statement of return policy.
17. Sub-category of shopping guide column: free registration for shopping process account management.
18. Sub-category of payment method column: Alipay WeChat payment
19. Sub-category of delivery method column: Notes on delivery related sign-in.
Third, about the background function module of the food mall website/retail department store B2C e-commerce APP platform.
1, product management function of food shopping mall website/B2C e-commerce APP platform of retail department store
The product classification management of the e-commerce platform of retail department stores can be classified at multiple levels, and the product line of the enterprise is expressed in a tree-like organization, which is convenient for management and reference.
Product information management of e-commerce platform of retail department stores, free to add, delete and modify product price, inventory, membership price, origin, brand, product picture and parameter description.
In the product retrieval of e-commerce platform of retail department stores, customers can directly search according to product name, brand, origin, model and price.
Product attributes of retail department store e-commerce platform: best-selling products, latest products, recommended products, etc.
Retail department store e-commerce platform product picture: series of selected pictures, click to enlarge.
Click number of products on the e-commerce platform of retail department stores: You can record the click number of customers to judge whether the products are popular with customers.
Customer comments on e-commerce platform products of retail department stores: customers can express their own comments and opinions on products.
2, food shopping mall website/retail department store B2C e-commerce APP platform news release management function
Dynamic release of e-commerce platform for retail department stores: merchants can release preferential prices and policies for current sales promotion.
Release of shopping help information on e-commerce platform of retail department stores: such as transaction terms, shopping process, preferential policies for members, transportation instructions, payment instructions, after-sales service, etc.
Background editor of e-commerce platform of retail department stores: All publishing systems support Word-style illustrated editing.
You can change the category order to determine the order in which news categories or topics of the e-commerce platform of retail department stores appear on the e-commerce platform page.
3. Member management function of B2C e-commerce APP platform of food shopping mall website/retail department store
Online registration, login, password modification and data modification interface for users of retail department store e-commerce platform.
The retail department store e-commerce platform has the functions of unified management, data review, deletion and disabling for member customers.
Shopping history data of retail department store e-commerce platform, and order status query.
4, food shopping mall website/retail department store B2C e-commerce APP platform product ordering function
Shopping cart of retail department store e-commerce platform: Customers can fill in the order online after browsing the products with satisfaction, and determine the mode of transportation and payment.
Shopping for members of the e-commerce platform of retail department stores: When browsing products with satisfaction, when filling in the order form, it will be automatically preset according to the information when the customer registers, and the order number will be generated after the shopping is successful, so as to prepare for future status inquiry.
The e-commerce platform of retail department stores automatically realizes the preferential strategy. Members are calculated according to the member price discount, giving members points, and when the points reach a certain point, they can give customers gifts.
5, food shopping mall website/retail department store B2C e-commerce APP platform order management function
Users of e-commerce platform of retail department stores place orders: customers fill in orders and related modes of transportation and payment at the front desk.
Order processing of e-commerce platform of retail department stores: log in to the background management system, and prompt that there is a list of unprocessed orders, which can be used to confirm the payment, delivery, successful transaction and other operations.
Order history of retail department store e-commerce platform: After the order is processed, the transaction details of the order, such as product, payment, transaction date, etc., can be saved for future after-sales service.
Sales statistics of e-commerce platform of retail department stores: statistics of the products that have been sold, so as to facilitate the estimated sales quantity and achieve macro management.
6. Advertising management function of food mall website/B2C e-commerce APP platform of retail department store
Advertising management of e-commerce platform in retail department stores: an advertisement can be added at a specific position on the e-commerce platform to better attract customers' attention to superior products.
Here, Wang Qinger reminds everyone that the backstage function module of this mall website /APP platform is only for reference. For some enterprises with low requirements, some functions may not be needed, or they may not meet the needs of enterprises with high requirements. More function modules need to be developed and excavated, so please increase or decrease them according to your actual situation.
Question: Why are there some low-cost shopping mall platform construction companies in the market?
Generally speaking, this kind of low-priced retail department store platform construction belongs to the template mall platform construction type, which can be said to be a directly made prototype of the finished mall platform that can be copied indefinitely, or a mall platform generated by software can be made in a few minutes. The cost is surprisingly low, and the price generally ranges from 2,000 to 5,000 yuan. However, there are basically only a few sets of templates in each industry of this kind of mall platform, and each set of templates may be used by thousands of companies. In addition to the ability to change words and LOGO+ product pictures, the style is basically the same, and there is no personalization, which is very unfavorable to the ranking performance of search engines and the optimization of user experience. If retail department stores have their own requirements and ideas for the mall platform in the middle and late stages, I am afraid it will be basically impossible.
If you want to do a good job in e-commerce network marketing promotion by using the template mall platform, you can only say that it has little effect and significance. Wang Qinger would like to remind everyone here that retail department stores, especially those who want to bid for Baidu, make headlines today or pay for promotion, must use it with caution, and never affect the effect of paid promotion because of the construction of the mall platform, which will really outweigh the benefits. After all, it is an eternal truth that you get one point, one point quality.
Question: How much should an enterprise invest in building a food shopping mall website/B2C e-commerce APP platform for retail department stores?
How much does it cost to build a retail department store shopping mall platform? In fact, this sensitive topic about price is not easy to answer. For the current market, some e-commerce platform construction companies that develop retail department store shopping mall platforms have a quotation cost of about 10,000 to 20,000, some are 30,000 to 50,000, and some e-commerce platform construction companies have tens of thousands to hundreds of thousands. Why is the price difference relatively large?
Because the development function of B2C online shopping mall in retail department store is complicated and the development cycle is relatively long, some quotations mentioned above are for reference only, and there is no unified pricing here. One is based on the budget of the enterprise, and the other is based on the requirements of the enterprise for the platform! In addition, when looking for e-commerce platform development service providers, don't be greedy for cheap, whoever is cheap will choose, and finally find that the expected effect can't be achieved at all, which not only wastes financial resources, but also wastes the manpower and time cost of docking, and the biggest loss is the enterprise itself.
Therefore, it is difficult for the e-commerce platform construction company to give you an exact answer to the question of how much it costs to build the online shopping mall platform for retail department stores. Only after the e-commerce platform construction company understands the specific requirements of the enterprise for the mall platform can it make a quotation budget for the enterprise more accurately.