First, let's take a look at McDonald's. McDonald's is very popular all over the world. So far, there are more than 30,000 stores, almost all over the world. KFC's stores are only about one third, and its turnover is only one fifth.

And KFC's stores are also very simple, far less than McDonald's. It is worth mentioning that KFC "crushed" McDonald's in China, and its scale and turnover in China "hung" McDonald's. In China, KFC has more than 2,000 stores, but the world is the opposite.

2. The focus of attention is different.

KFC's main strategy is to occupy the Asian market, while McDonald's is very popular in Europe and America. In Asia, KFC conforms to the market and caters to its own interests, especially China consumers. Not only have Chinese food such as fried dough sticks, soybean milk and egg tarts been introduced, but even the taste of food is closer to the eating habits of Asians.

Therefore, KFC has always been more popular than McDonald's in China, India and East Asia. While McDonald's focuses on the European market, KFC has little strength to fight back in Europe. The fast food industry is mostly occupied by McDonald's.

What's more, in the hearts of Europeans and Americans, KFC has more hormones, while McDonald's tastes more pure. McDonald's also focuses on hamburgers, which are the staple food of westerners and conform to their tastes. Although McDonald's has less varieties of ingredients than KFC, its overall quality and workmanship are much better than KFC.

3. Different business models.

Because KFC focuses on the Asian market, it knows how to adapt to local conditions. Both the style of the store and the products introduced are more in line with the habits of Asians. KFC's food contains many local elements.

Nature is more popular with us. And McDonald's is more European and American style, representing many western elements, but McDonald's package is more cost-effective and tastes better.