The origin of the term is related to the luxury brand Hermes, a French luxury brand known for producing high-quality harnesses, clothing, perfumes and other products. In the mooncake industry, there is a similar term used to describe mooncakes with high brand status and excellent quality, which is "the Hermes of mooncakes".
Brands called "Hermes" usually have the following characteristics:
1. High-quality raw materials: They usually use high-quality raw materials, such as bird's nest, abalone and other high-grade ingredients, as well as expensive tea leaves.
2. Exquisite appearance: the appearance of these mooncakes is usually very beautifully designed with exquisite patterns and motifs, so that people can see their noble quality at a glance.
3. Unique taste: the taste of these mooncakes is also very unique, for example, some brands will launch a variety of flavors of mooncakes, such as tea aroma, abalone fresh flavor, etc., so that people can enjoy a variety of different flavors at the same time.
4. Brand Influence: These brands usually have very high visibility and influence in the market, and their brand value is also recognized by consumers.
Overall, "Hermes in Mooncake" is a praise for a high-quality, high-status mooncake, and this title also reflects the recognition and pursuit of consumers for this brand.