Corporate Profile
Mengniu Dairy Group was established in January 1999 as a Sino-foreign joint venture. Headquartered in Shengle Economic Park, Helinger County, Hohhot City, Inner Mongolia, it has total assets of more than 6 billion yuan, 29,000 employees, and a dairy production capacity of more than 3.3 million tons per year. Up to now, Mengniu Group has established more than 20 production bases in 15 provinces and municipalities across the country, with more than 300 phases of three series of liquid milk, ice cream and dairy products, and the products have been honored as "China Famous Brand" and "National Brand" for their excellent quality, Chinese Famous Brand", "National Brand", "National Inspection-free" and the first consumer satisfaction and other honorary titles for its excellent quality. At present, it is one of the top brands in the industry, together with Lenovo in the IT industry, Beyerston in the cosmetics industry, Alibaba in the network industry and Haier in the electrical appliances industry, etc. It is also one of the most valuable brands in China. It is also one of the most valuable brands in China.
Products cover the domestic market, and exported to Mongolia, Southeast Asia, the United States Saipan and Hong Kong and Macao and other countries and regions. In the past 7 years, they have created the world-renowned "Mengniu Speed" and "Mengniu Miracle". By the end of 2005, the main business income increased from 0.37 billion yuan to 10.8 billion yuan, with an average annual growth rate of 158%; annual tax payment increased from 1 million yuan to 487 million yuan, with an average annual growth rate of 180%; net profit increased from 530,000 yuan to 456 million yuan, with an average annual growth rate of 208%; the market share of the main products reached more than 30%; the sales volume of UHT milk was the first in the world, and the sales volume of liquid milk The market share of main products has reached more than 30%; the sales volume of UHT milk is No.1 in the world, liquid milk and ice-cream sales volume is No.1 in China; the export volume of dairy products is No.1 in China. As a national key leading enterprise in agricultural industrialization, Mengniu has set up more than 3,700 milk stations in the surrounding areas of its production bases, and so far it has purchased more than 6.5 million tons of fresh milk, and issued more than 12 billion yuan of milk payment for farmers and herdsmen, and more than 4.2 billion yuan of milk payment in 2005 alone; at present, the average daily milk collection volume has reached nearly 9,000 tons, which is ranked the first in the industry. In the social welfare undertakings, in 2003, took the lead in donating 12 million yuan of donations, milk donations to fight SARS; in 2004, for the national teachers to donate more than 30 million yuan of milk; June 1, 2004, Mengniu successfully listed in Hong Kong; in 2005, 10 million yuan of funding to participate in the establishment of the Hohhot Cow Risk Fund, the chairman of the board of directors of the Niu Gensheng donate all of the shares to establish the "Old Cow Special Fund". "Old cow special fund"; 2005 by the Mengniu Dairy Group and Hunan TV jointly created the "Mengniu yogurt Super Girl" youth girl show, the country shocked; 2006, actively respond to the call of the Prime Minister, the first to the 500 elementary school in poor areas of the country In 2006, in response to the Prime Minister's call, Mengniu took the lead in donating milk to 500 primary schools in poverty-stricken areas across the country for one year, which is expected to benefit 70,000-100,000 elementary school students with a total value of 110 million yuan. At present, Mengniu Group is working hard to ensure that it will be one of the top 20 dairy companies in the world in 2011 in accordance with the established goals.
On September 19, 2008, the General Administration of Quality Supervision, Inspection and Quarantine revoked the title of Chinese Famous Brand Product for liquid milk products of Inner Mongolia Mengniu Dairy Group Co.
Niu Gensheng Niu Gensheng Interview Nine years ago, Mengniu people in the vast Inner Mongolia grassland for the first time erected the flag of Mengniu, in a piece of wasteland built the cornerstone of Mengniu. Nine years later, Mengniu Group has been able to stand shoulder to shoulder with Yili Group, the top dairy company in China, and is known as the "Grassland Dairy Duo". How did Mengniu mold the Mengniu brand into China's top dairy brand in just six years? Mengniu's chairman and president Niu Gensheng told the secrets of Mengniu brand.
Shareholding structure
According to Mengniu Dairy's Prospectus, Mengniu Dairy had six major shareholders before it went public***, namely Silver Bull (44.8%), Golden Bull (21.1%), Niu Gensheng (6.1%), MSDairy (8.7%), CDH (5.9%) and CIC (3.4%).
The latter three are companies set up by three foreign financial institutions, Morgan Stanley, CDH and Anglo American, respectively, to invest in Mengniu, while Jinniu and Yinniu are foreign companies registered in the BVI on September 23, 2002, by Mengniu's senior executives and the "senior executives of the companies associated with Mengniu's business," respectively. The Golden Bull Company was formed by Mengniu's executives. The Golden Bull Company is made up of Mengniu's executives and has 15 shareholders, with Niu Gensheng holding 28% of the shares.
On July 7, 2009, a new company formed by China's COFCO and Hauppauge Fund (70% owned by COFCO) invested HK$6.1 billion in acquiring a 20% stake in Mengniu at a price of HK$17.6 per share, making COFCO the largest shareholder in Mengniu!
A brand that wants to have good visibility needs to be creative and know how to publicize.
In 1999, when Mengniu was first created, the strength is not good, weak, to create a famous brand how easy? But there are always two sides to the story, Yili is both a powerful rival, but also a role model for Mengniu to learn. Well, then accounted for on the shoulders of giants. So "create the second brand of dairy industry in Inner Mongolia" idea was born. The world knows that the first brand of dairy industry in Inner Mongolia is Yili, but the second brand of dairy industry in Inner Mongolia who? No one knows. Mengniu was born on the creation of the "second brand", which is equal to all competitors in the back of the head, for their occupation of a person under the people on the high ground.
Good ideas come out, how to effectively spread it out, Niu Gensheng's idea is: "not only to stir, but also can not spend more money." At that time, Hohhot's street sign advertising just sprouted, there is nothing to do, Niu Gensheng realized that this is an opportunity, so he found the person in charge of the street sign advertising, he said: "your sign for a long time no one on the ads, it will be indefinitely barren, small barren will cause a big barren; if Mengniu paved the way to do 3 months, there will be people who recognize the value of its one person to buy caused by the One person's purchase will cause a hundred people to buy. Therefore, we use your media in large quantities, in fact, it is also advertising for you, and you will become a big winner by only charging the labor cost." The person in charge thought this was a reasonable statement, so he sold Mengniu the right to publish more than 300 street sign advertisements for three months at cost. As a result, that year, all the main streets of Hohhot were filled with big red billboards saying "Mengniu Dairy, the second brand in Inner Mongolia". In this way, Mengniu fired the first shot of entrepreneurship, this shot makes the whole grassland for the vibration. With the "second brand" signboard, in the first year of 37 million yuan in sales.
Good catch business opportunities to win
October 16, 2003, the "Shenzhou V", the first of its kind in the world, the first of its kind in the world. "Shenzhou V" returned successfully, which in the history of the development of the Chinese nation is an unprecedented event. For marketing, this is a once-in-a-lifetime opportunity to carry. Mengniu recognized this and launched a campaign with the slogan "Raise your right hand and applaud for China". With the slogan "Raise Your Right Hand, Cheer for China!", Mengniu launched the advertisement of "Milk for Astronauts", which appeared everywhere on the street signs and buildings in Beijing, Guangzhou, Shanghai and other big cities, and Mengniu advertisements could be seen everywhere on the streets and alleys of more than 30 cities nationwide; and Mengniu TV advertisements appeared in dozens of TV stations nationwide, with the slogan "Launch - Resupply". The "Launch-Replenishment-Docking Chapter" appeared simultaneously on various channels of the central and local stations, which was very impressive; at the same time, the new packaged milk with the logo "Milk for Astronauts" was printed on it. At the same time, the new package of milk with the logo of "Milk for Astronauts" and the corresponding pop and publicity pages also appeared instantly in the stores and sales terminals. At the same time, the new package of milk with the logo of "Milk for Astronauts" and the corresponding pop and publicity pages also appeared in the stores and sales terminals. It is because of seizing this opportunity, Mengniu's sales also had a large increase.
One mountain can accommodate many tigers
Mengniu people understand that only by creating a harmonious living environment can they have a chance for smooth development. In the process of Mengniu's birth and development, the relationship with Yili was once very tense. But Mengniu believes that competition can be a win-win situation, and a mountain can accommodate many tigers. Since "Mercedes-Benz" and "BMW" can run neck and neck in Germany, Pepsi and Coca-Cola can **** with leading the global beverage market, Mengniu and Yili and other grassland dairy brands can develop and grow together. Thus, Mengniu shouted "grassland brand glory, loss, loss" slogan, and then put forward "cheers for Inner Mongolia" slogan, and strive to seek ways to live in harmony with competitors, the implementation of "*** life **** win! Strategy". From September 2000 to December 2001, Mengniu launched a public service announcement - "Cheers for Inner Mongolia, China's Dairy Capital". In the more than 300 light box advertisements placed, Mengniu not only publicized the Inner Mongolia corporate team, but also took advantage of the situation to enhance its own image, Mengniu's biggest competitor, Yili, was at the top of the list. In addition, on the packaging of ice cream, Mengniu directly hit the words "for the national industry, learn from Yili". Mengniu is so humble that it elevates its competitors and leaves them speechless. Pits, and then accumulate; Qu, and then play; Mengniu with their own humility to promote mutual learning and promotion of regional brands, driving the entire grassland dairy industry into a stage of healthy competition, not only for their own good development environment, but also for the enterprise to establish a good brand image. "A small victory depends on wisdom, a big victory depends on virtue." Mengniu is following the motto of his founder, Niu Gensheng, to develop their own brand market again and again with superb creativity, with noble morals again and again to maintain their own brand image, unremitting efforts, Mengniu people have achieved their own achievements, unremitting efforts, Mengniu people have refined today's world-famous brand - Mengniu Dairy!
Mengniu Dairy Group has created the myth of the super-speed development of China's private enterprises. From its inception in 1999 to the present, only five years, Mengniu in the national dairy enterprise rankings from the 1116th to the first. December 3, Mengniu made another amazing move - spend 200 million yuan in Hohhot built a Mengniu Australia and Asia demonstration ranch. This farm will be European-style, American-style, Australian-style, Asian-style grass, cattle, milking technology in one, simply a "ranch United Nations". Mengniu move intended? A few days ago, the reporter in Hohhot, interviewed Mengniu Dairy Group Chairman and President Niu Gensheng.
Mengniu built a "ranch United Nations"
Reporter: This ranch is not so much a down-to-earth cattle milking ranch as it is a deliberate show of global pastures.
Niu Gensheng: "The United Nations" is indeed a demonstration. This ranch is located in Hohhot City and Lingge County, *** covers an area of 8848 acres, the center of the round visit hall, outside the hall there are three demonstration areas: adjacent to the exhibition hall of the circle is a milking demonstration area; milking area connected to the cattle demonstration area; the periphery of the pasture demonstration area.
In the milking area, you can see the most modern milking platforms around the world today, including the "robotic" used in small farms in Europe, the "carousel" used in medium-sized farms in Australia, and the "herringbone" used in large farms in the United States. Fishbone type" and so on. The milking robot is the only one in China. Milking robots provide round-the-clock service for cows. Cows want to milk when they want to milk when they want to milk, want to milk a few times to milk a few times. The robot will patiently work according to the program of "cleaning udder - massaging udder - milking" every time, and there is music accompanying the milking, so that the cows are in a happy state of mind! The milking is accompanied by music so that the cows can lactate in a happy state of mind. Another example is the Australian "carousel" platform, which can milk 60 cows at a time. Cows on the carousel, while eating grass and milking, turn a circle, milk is also milked.
Reporter: build such a large and comprehensive "pasture United Nations", will not lose money?
Niu Gensheng: In addition to the display, the farm is also a real business entity. The ranch is by Mengniu Dairy Group, Australia Australia company and Indonesia Sanlin Group tripartite **** with investment, design and construction. The scale of rearing is about 10,000 cows, which is the most scale-effective large-scale ranch in China at present. This ranch by the Chinese, the United States, Britain, Australia, Indonesia, New Zealand, Singapore and other seven countries professionals involved in the construction and management of foreign cattle technology in its original flavor moved in: foreigners to foreign cattle, built foreign pastures, with foreign management, foreign technology, foreign equipment, the output of milk supply Mengniu.
Different from the previous practice of focusing on the introduction of cattle, Mengniu built this demonstration farm, the first time from the "milk" on the article. Foreigners to sell milk to make money and come to China to raise cattle, trading is milk, not cattle, so the lead should be said to be the world's high-yield cows, each cow's average annual milk production between 8 tons -10 tons. The daughter cows born from the good breed of cows in the farm will enter the family farms of the neighboring Chinese people in the number of thousands every year. This is certainly not a losing proposition.
Look at how foreigners raise cattle
Reporter: Mengniu built this ranch for the pursuit of sensational effect and show, or there are other considerations?
Niu Gensheng: It's not a show, Mengniu's fundamental purpose is to promote China's dairy cattle breeding methods to keep pace with the world. Although Mengniu let millions of dairy farmers out of poverty, but China's way of raising cows is too primitive, too backward. 80% of China's cows are still loose, but the number of cows in the country is still too high! 80% of the cows in China are still kept in dairy farmers' houses, and there are problems in quarantine, milking, milk collection and milk transportation. I often go around the world to visit farms, a large foreign farms have thousands of cows, while many of our dairy farmers are still stuck in the stage of one cow per family, we produce three or four tons of milk per cow per year, less than half of others. The gap is too big!
The completion of the international model farm has brought about a revolution in attitudes, more important than the introduction of cattle and technology. Imagine how many of us have the conditions to go abroad? Even if we are in a position to go abroad, we are not in a position to visit dozens of ranches in a dozen countries around the world for a special tour. Mengniu, however, allows China's dairy farmers (especially large cattle farmers), as well as village chiefs, township chiefs, county chiefs, mayors and even governors, within an hour, in a small environment, you can see the world's grass planting technology, cattle breeding technology and milking technology. People can really see, "Foreign cows were originally raised this way!" This is more demonstrative and impactful than he heard 10,000 stories.
Reporter: How much can this farm benefit Mengniu?
Niu Gensheng: The benefits are limited. However, our ideal is "a hundred years of Mengniu, strong dairy farming". Mengniu is already the boss of China's dairy industry, the boss should have the appearance of the boss. Demonstration farms are built, anyone can come to visit, including our competitors. Everyone can come to learn, with three to five years, so that China's grass, cattle, milking technology, quickly realize and Europe and the United States and the developed countries of a hundred years of experience in technology convergence! This is a great event to promote the development of China's dairy industry. Industry insiders say this about us: the international demonstration farm is a landmark event in the history of China's dairy development, which heralds the development of China's dairy farming industry from decentralized farming type to large-scale, intensive, scientific and international direction.
To be the world's dairy leader
Reporter: You have suggested that Mengniu's strategic goal is to become the leader of China and the world's specialized dairy manufacturers in 5-10 years. Mengniu is now the leader of China's dairy industry, how can it become the leader of the world's dairy industry?
Niu Gensheng: Mengniu Dairy has always formulated its development strategy with an eye on international competition and integrated effective global resources. on December 19, 2002, Morgan Stanley, CDH Investment, British Union Investment and other globally renowned investment institutions*** injected 26 million US dollars into Mengniu at the same time. The investors are optimistic about Mengniu's good development trend, while Mengniu values the internationalization background of the investors. The injection of these international financial capitals makes our shareholding structure more reasonable and our management more standardized. The successful listing of Mengniu in Hong Kong this year is also a way to spend the money of global shareholders to do the business of China's dairy industry.
[edit]Mengniu quality problems
The Daily Economic News learned yesterday that the State General Administration of Quality Supervision, Inspection and Quarantine February 2 to the Inner Mongolia Autonomous Region Bureau of Quality and Technical Supervision issued an official letter requesting the Bureau to order Mengniu to prohibit the addition of OMP substances to the milk of the "Terensu". Officials for the first time on the "OMP" stance AQSIQ in this letter to put forward regulatory advice: "Given that China has not made clear provisions on the safety of OMP, IGF-1 substances are not traditional food ingredients, not included in the standard for the use of food additives, such as artificially adding the above substances, does not comply with existing laws and regulations. conform to the existing laws and regulations. Please instruct Mengniu to prohibit the addition of the above substances, and notify Mengniu that if the enterprise believes that OMP and IGF-1 are safe, the enterprise is requested to provide relevant materials directly to the Ministry of Health in accordance with the statutory procedures, and apply for the health department to make a decision on whether or not to allow the use of OMP and IGF-1." This is the first time that officials have taken a position on Mengniu's "OMP". It is understood that before there are on the Mengniu Terensu milk containing OMP and IGF-1 issued by the question in the press. At the beginning of this year, Inner Mongolia Autonomous Region Quality and Technical Supervision Bureau of the State Administration of Quality Supervision to the State Administration of Quality Supervision report "on the verification of Mengniu Terensu milk report on the situation". February 2, the State Administration of Quality Supervision on its letter to the above regulatory comments. Mengniu: still need to be verified with the technical departments Chen, director of the supervision department of the Inner Mongolia Quality Supervision Bureau, confirmed yesterday to the Daily Economic News that Mengniu Group has submitted the relevant materials to the Ministry of Health, waiting for the approval of the Ministry of Health. "Harmful and harmless now do not know, but the enterprise itself has done experiments to prove that the OMP added to the 'Tremendous' is not a problem, but everything has to listen to the Ministry of Health." Chen said. In addition, Chen told reporters, in accordance with the requirements of the General Administration, Mengniu in February 2 after the production of "Terensu" already does not contain OMP substances. Reporters twice last night contacted Mengniu Group spokesman Zhao Yuanhua by phone, she said she was outside the meeting, is not clear about this matter, need to verify with the technical departments. Reporters in Beijing, a large supermarket survey found that the production date of February 3, Terensu OMP milk on the shelf sales; at the same time, the production date of February 2 before Terensu is also on sale. Mengniu exclusive response: has not received stop using "OMP" notice Netease Finance first time with Mengniu company for the line, the company's vice president Yao Hai Zhou responded that the company has not received the official notice of the AQSIQ. Yao Hai Zhou said, before, Mengniu company had sent the "OMP" to the AQSIQ for identification, and did not get the reply that it is harmful to human body. At the same time, Yao Hai Zhou said, "OMP" in Japan, the United States of America's dairy products have been applied, and have not heard of harmful to humans. For the next step, Yao Hai Zhou said, such as receiving a formal notice from the state, requiring the suspension of production; Mengniu will work with the relevant departments, active communication, cooperation. It is reported that Mengniu Terensu is still in normal production. Background Information: Status of Terensu: According to Mengniu Dairy's 2008 interim statement: liquid milk business is the main business accounting for 86.1% of the Group's revenue, and the market share is the first in the country. UHT (ultra-high temperature instantly sterilized) milk accounted for another 65.8% of the liquid milk business, with milk beverages and yogurt making up the rest. Therefore, more than 50% of Mengniu's revenue comes from pure milk products, high-end brand Terensu OMP products, etc., and under normal circumstances, it maintains a high growth rate of more than 30% per year. According to survey data, the Terensu OMP product launched by Mengniu in 2007 accounted for 71.2% of the high-end dairy market in 2007. OMP and IGF-1 According to Mengniu's product specification, OMP is a milk protein from cow's milk that helps to form or repair human tissues.IGF-1 insulin-like growth factor" is an active protein polypeptide substance that is necessary in the process of physiological effects of growth hormone production.
[Edit]Mengniu Corporate Culture
I. Introduction of Mengniu
1. Meaning of Mengniu Logo: It is the ideological modeling of the corporate name "Mengniu". With a thick and flowing horizontal stroke, symbolizing the vast fertile land of Inner Mongolia, the unique regional advantages indicate that the development of the enterprise's conditions as much as possible, the timing and location. Bent corner firm as a peak, indicating the ox's toughness, hard work, symbolizing the positive, steady, progressive corporate philosophy.
The whole logo is composed of white and green, highlighting the theme of pursuing nature and staying away from pollution.
2. The Party and the government have given us the opportunity to develop, and we have to make our due contribution to the Party and the people. --Niu Gensheng
3, the enterprise to Mengniu as the name, is the cow's hard work, tenacity and dedication as a noble entrepreneurial spirit, to evoke people's proximity to the cow, reverence, but also to the truth, goodness, and beauty, the pursuit of a positive upward trend, and more symbolic of the spirit of the Ruzi Cow in the enterprise's glory.
4, the product named Mengniu, symbolizing the cattle from the Inner Mongolia prairie, she ate green grass, milking is pure fresh milk, this unique resource advantage to create a natural good brand.
5. Developing Marxism is the leading of Mengniu Dairy Group's corporate culture construction; socialist values are the core of Mengniu Dairy Group's corporate culture construction; "Deng Xiaoping Theory" and "Three Represents" and the scientific concept of development are the soul of Mengniu Dairy Group's corporate culture construction; socialist morality is the principle of Mengniu Dairy Group's corporate culture construction; socialist harmony is the root of Mengniu Dairy Group's corporate culture construction; socialism is the principle of Mengniu Dairy Group's corporate culture construction; socialist harmony is the root of Mengniu Dairy Group's corporate culture construction. Socialist morality is the principle of Mengniu Dairy Group's enterprise culture construction; socialist harmony is the root of Mengniu Dairy Group's enterprise culture construction; superior environment is the guarantee of Mengniu Dairy Group's enterprise culture construction; good image is the outward manifestation of Mengniu Dairy Group's enterprise culture construction pursuits; innovation is the treasure of Mengniu Dairy Group's healthy, sustained and rapid growth.
Two, corporate culture
1, the chairman of the motto: small victories by wisdom, big victories rely on virtue; do things seriously, honesty.
2, the company's purpose: to provide quality dairy food for the physical and mental health of every consumer.
3, the company's business orientation: a hundred years of Mengniu strong milk agriculture, to do a commitment to human health of the milk manufacturing service provider.
4, the company's mission:
1, for the country to create an outstanding enterprise with international competitiveness.
2, for the nation to create a world brand with a hundred years of development.
3, for the enhancement of consumer health quality services.
4, to build a platform for employees to realize the value of life.
5, the company's strategic objectives: to continue to forge ahead, adhere to scientific development, and strive for innovation, integration of effective global resources, the company into China and the world's leading dairy manufacturers.
6, the company's development strategy: scientific management, ensure quality, broaden the market, improve efficiency. With the quality advantage, service advantage to win the market and brand advantage, and strive to make the company into a globally renowned "hundred years Mengniu".
7, the company's commitment:
To consumers: to provide green dairy products, spread the concept of health. To customers: win-win cooperation, *** with the development.
To shareholders: highly responsible, long-term return. To employees: education and training, fulfillment of life.
To the society: operating in accordance with the law, strengthening dairy farming, protecting the ecology, and giving back to the public.
8, the company's entrepreneurial spirit: sincerity and unity, the courage to struggle, learning and innovation, the pursuit of excellence, advancing with the times, serve the motherland.
9, the company's employment principles: openness, justice and fairness; virtue and talent to be qualified for reuse, virtue and talent training and use, talent and no virtue restrictions on hiring, no virtue and no talent resolutely do not use.
10, the company's management philosophy: cohesion with culture, harness human nature with the system, with the brand achievement of life.
11, the company's pursuit: to cultivate first-class staff, build a first-class team, the use of first-class equipment, the implementation of first-class management, the production of first-class products, provide first-class service, molding first-class brand.
12, the company's management policy:
Service, coordination, guidance, supervision, assessment.
Service--Superiors serve for subordinates, organs serve for the grassroots, upper process serve for the lower process, employees serve for customers and consumers.
Coordination--Coordinate the relationship between the enterprise and the government, the enterprise and the sister units, the departments within the enterprise, and the employees.
Guidance - overall guidance, business guidance, when the coach is not an athlete, do not overstep the management.
Supervision - all-round, whole-process supervision and inspection of subordinate departments and personnel.
Assessment - the implementation of full, all-round assessment, and linked to the salary.
13, the company's quality objectives: products factory qualified rate of 100%.
14, the company's products are characterized by: hygiene, natural, pure, high quality, fresh, healthy, fashion.
15, the essence of the company's corporate culture:
(1) Speak honestly, the superior to the subordinate to speak honestly; subordinates to the superior to speak honestly; business to customers and consumers to speak honestly; business to the government to speak honestly; business to the partners to speak honestly; people speak honestly to each other.
(2) Compete with yourself, find problems first from yourself, self-transcendence.
16, Mengniu "; before the management"; philosophy: all opportunities, are in the coming before the grasp; all hidden dangers, are in the outbreak of before the eradication; all the competition, from the beginning of the design.
17, the company's code of conduct for employees: law-abiding, clean and self-disciplined, courteous service, language and civilization, love of duty, according to the rules of operation, quality first, excellence, hard work, saving money, the instrument is decent, hygiene, solidarity with the comrades, honesty and trustworthiness, care for the public good, public morality, and work together, * * * build civilization.
Three, ethical
1, the sun's light is big, the parents' grace is big, the gentleman's quantity is big, the small man's gas is big.
2. Success is the play of strengths; failure is the accumulation of weaknesses.
3. Money can make a person live and die, but the spirit can make a person die and live.
4. A man's happiness is not because he has more, but because he counts less.
5. You can't control others, but you can master yourself; you can't predict tomorrow, but you can grasp today; you can't win everything, but you can try your best; you can't extend the length of your life, but you can decide the width of your life; you can't control the weather, but you can change your mood; you can't choose to look, but you can show your smile.
6, people's success is to rely on their own change, not by the change of others.
7, the gentleman and different, the small man with the same but not the same. A gentleman remembers kindness and not hatred, while a villain remembers hatred and not kindness.
8, the world is not the world of the powerful, not the world of the rich, but the world of the intentional. Success begins with simple repetition.
9, wealth dispersed people gathered wealth dispersed people
10, confidence will win, no confidence will lose; action is not necessarily successful, no action will fail.
11, today you are proud of Mengniu, the other day Mengniu proud of you.
12, a house is not swept, how to sweep the world.
13, many times often we do not fall on their own defects, but fall on their own advantages.
14, the real meaning of the iron rice bowl is not in a place to eat a lifetime of rice, but a lifetime to where there is food.
15, can not hear the flattery of people is a lucky, can not hear the criticism of people is a danger. Real friends should speak the truth, no matter how sharp the words; flattery has no teeth, but can eat people's bones.
16. Behind pride is destruction, behind arrogance is degradation. In order to radiate your own light, there is no need to blow out the lights of others. The world's most empty, is full of brains only loaded with their own people, only the mind loaded with the cause of people can forget themselves.
17. Those who can suffer are aspirants, and those who are willing to suffer are immortals.
18, sitting quietly and often think about their own past, gossiping about others.
19, people can not bring money into the grave, but money can bring people into the grave.
20, 80% of the world's comedy and money has nothing to do, but 80% of the tragedy and money has a relationship.
21, Care beyond common imagination is wise; Adventure beyond common imagination is safe; Dream beyond common imagination is pragmatic; Expect beyond common imagination is possible.
22, Mengniu development depends on us, our survival depends on Mengniu.
23, the leadership to send money to employees, which is called the care of employees; employees to send money to the leadership, it is called a bribe to the leadership.
24, bad temper and mouth, good heart can not be considered a good person.
25, to blame others, first think about whether they are perfect.
26, look at others do not see eye, first of all, their own cultivation is not enough.
27, management is serious love, training is the biggest welfare.
28, can get the system to get the system, there is no system to get the provisions, there is no provision to get said.
29, with counseling instead of leadership, with services instead of marketing, with expectations instead of requirements.
30, the house above the leakage, only the following people know.
31, can not see the problem, is the biggest problem.
32, 98% of the brand is culture; 98% of the operation is human nature; 98% of the resources is integration; 98% of the contradiction is misunderstanding.
33, if you have wisdom, please come up with wisdom; if you lack of wisdom, please sweat; if you both lack of wisdom and are not willing to sweat, then please leave this post.
34, to win a good reputation takes 20 years, and to destroy it, 5 minutes has been enough, if you understand this, you do it differently.
Four, the concept of talent
1, without the quality of talent, there is no quality of business, there is no quality of the product.
2, respect for knowledge, respect for talent.
3, keep people by career, keep people by feelings, keep people by treatment.
4, respect for human character, value human wisdom, recognize the value of people, cherish human feelings, maintain human dignity, improve human quality.
5. Understand people, care for people, love people, trust people.
Fifth, the quality concept
1, quality objectives: the product factory pass rate of 100%
2, quality and taste The quality of character, determines the merits of the brand.
Sixth, the marketing concept
Sales is 98% understanding of human nature, 2% of product knowledge.
Seven, the view of work
1, life and work is understood as a process of learning to innovate and create meaning.
2, as long as the mind is not lazy, there are always more solutions than problems.
VIII, philosophy
1, thought of success, thought of failure, but never thought of giving up. Only to find ways to succeed, not to find reasons for failure.
2, the weak sit and wait for a good opportunity, the strong create opportunities. There is no opportunity to sit, there is an opportunity to walk, and there are two opportunities to run.
3, shareholders seek return on investment, the bank injects interest, employees involved in income, partners need to make money, customers to buy affordable, folks look forward to taxes.
4, talk about dedication, but not the pursuit of poverty; talk about learning, but do not focus on the form; talk about party spirit, but do not exclude the individuality; talk about principles, but do not give up the flexibility; talk about the interests of the company, but do not forget the interests of the country and the staff.
5, the interests of consumers, the interests of intermediaries, the interests of corporate employees can not be a day without thinking.
6, the quality of survival, relying on the credibility of the development, with small profits to grow, to customer satisfaction for the purpose.
7, concentrate on milk, single-mindedly do ice cream.
8, adhere to fair competition, advocate macro-union, development in competition, win-win cooperation.
Nine, departmental philosophy:
○1生产部门
Products are equal to character, quality is life.
○2设备部门
设备不转等于我们难看。
○3Sales department
We can learn the most from our most dissatisfied customers.
○4Finance Department
Committed to the front management, the force in the money service.
○5Supply department
Shareholders a penny, broken into two halves to spend.
○6技术管理部门
Technological innovation a small step, a big step ahead of the market. Customers can't stop paying money.
0.7Quality Control Department
I'd rather be guilty of telling the truth than excusing falsehoods.
0.8 General Manager's Office
Barely a habit, habit becomes nature.
○9行政部门
思路决定出路，布局决定结局。
○10人力资源部门
让平凡者成功，使成功者卓越。
○11信息部门
信息似金钱，及时有效很关键。
○12党群部门
Keeping in line with the central government and working for the needs of employees.