Huangjue tofu brand origin
According to the Qing Dynasty's "Food Bottom File", Emperor Kangxi likes tofu very much, and there must be a product of tofu in the imperial diet every day. Unfortunately, the Qing Dynasty's ancestral system made it necessary for the emperor to control his appetite, and "chopsticks are only three." During Kangxi's southern tour, he gave the imperial tofu to Song Luo, the governor of Jiangsu Province, and told the imperial chef to teach the secret recipe of making tofu in the palace to the cook of Song Dynasty. After many times, the cook's descendants kept only a few secret recipes of making imperial tofu.
Huangjue Tofu Xinghai gleaned the ears, inherited the traditional palace tofu skills, adopted high-quality soybeans from the south of the Yangtze River, and the tofu was as tender as snow milk and beautiful white jade. Combined with the tastes of modern young people, it had a smooth taste and a unique flavor, and recalled the taste of tofu from the imperial court in Qing Dynasty.
Style Orientation-Manchu Royal Family
"Huangjue Tofu" looks for a natural yearning for life in the noisy city with its unique temperament and fashionable and simple environment. Regard Huangjue Tofu as a book, and every consumer who comes is his reader.
There will be thinkers, funny comparisons and literary freshness at the intersection with readers. People come and go in the city every day,
Not many people will want you to stay,
And Huang Jue tofu can.
The audience-personality attitude, need to be inclusive.
"Huangjue Tofu" adheres to the natural and pure health quality, whether it is a fashionista who pursues novel trends,
Or a new city traveler, you can find your favorite products here.
Emotional buzz can make consumers and brands more sticky. After a long time in Mika, is it delicious?
1 0 yuan's per capita consumption, price close to the people and product health are the pursuit of the brand.
Cultural orientation-innovation integration
Different from stinky tofu all over the street, Huangjue tofu is based on high-end, close to nature, retro and refreshing.
In the image, the Manchu royal style and the Eight Banners elements are added, and in the product, the raw materials are carefully selected and hand-made is insisted.
Modern and ancient times shake hands and make peace, and the new school blends with the traditional one.
Usp positioning-personality is born.
Nowadays, the development of brands is more and more inclined to tell stories. The more brands that can tell stories, the greater the stickiness between customers.
The more you can gain consumer awareness. The times are getting faster and faster, and it is more and more necessary to find the emotional breakthrough of consumers.
Can cause their * * * sound. Tofu in Huangjue not only meets the needs of snacks,
At the same time, it provides high-quality tea, which is aimed at a wide range of consumer groups, causing inner buzz and brand explosion.
I hope you are satisfied with my answer. If you still want to know more, you can click to view the Huangjue Tofu Easy Enterprise Show, which can help you, or check out this post of Huangjue Tofu Baidu Post Bar to learn more.