Dong 'e Ejiao (000423)_ Products and services. Scope of business Industrial investment and equity investment; Production and sales of traditional Chinese medicine mixture, adhesive, decoction, granule, hard capsule and oral liquid; Livestock breeding, acquisition, slaughter, processing and sales; Planting, production, acquisition, processing and sales of Chinese herbal medicines; Commodity import and export business within the approved scope; Sales of chemical products (excluding inflammable and explosive dangerous goods); Automobile transportation; Producing and selling health food within the permitted scope; Commissioned the production and sale of health food; Food production, processing and sales within the scope of license. Investment, lease, transfer and income of self-owned assets.
Ejiao Health Service Biotechnology Park is a key project of Dong 'e Ejiao Co., Ltd. in the "Thirteenth Five-Year Plan", covering an area of 5 12 mu, with an annual output value of 10 billion yuan and a profit and tax of 3 billion yuan.
The project is planned by American 5+ design company, which integrates production, logistics, industrial tourism, experience and other service functions. The project realizes three highs and three lows: "three highs", that is, high standards (cGMP standards in China, the United States and Europe, product quality standards leading the industry for 20 years), high quality (online testing) and high return (profit and tax rate of output value is 40%); "Three lows": low energy consumption (5 MW photovoltaic power generation, meeting 50% of the electricity consumption in the park, low-temperature extraction and concentration technology, comprehensive energy consumption of 39 kg standard coal, total output value of 10,000 yuan, all leading in the same industry in China), low emission (90% sewage recycling, residue utilization) and low pollution. The production workshop is designed according to the national new GMP, American FDA and EU GMP standards, and the tourism is designed according to the environmental standards of 5A industrial tourist attractions. The tour route in the workshop shows Ejiao culture and product knowledge in the form of popular science corridor.
The project is the only Ejiao production enterprise in China, with the leading level in the industry. After the project is completed, together with Dong 'e Ejiao City, Dong 'e Ejiao will become a big health industrial base integrating tourism, health experience, manufacturing and sales of traditional Chinese medicine and biopharmaceuticals.
In order to develop health care services, nourish life and moisten life, Dong 'e Ejiao Co., Ltd. established Shandong Dong 'e Ejiao Health Management Chain Company on 20 1 1, which is a wholly-owned subsidiary of Dong 'e Ejiao Co., Ltd. with a registered capital of 20 million yuan, mainly engaged in the sales of medical and health care products, providing health care for consumers with the technical support of 3,200 classic prescriptions of Ejiao and Chinese medicine experts.
Dong 'e Ejiao Health Management Chain Company takes "integrating ancient and modern wisdom to create a healthy life" as its business philosophy. Through experiential marketing, service-oriented marketing and member management, we will provide consumers with four-season health consultation, personalized cream prescription recommendation, Ejiao diet promotion, Ejiao culture display and other services. Through health services such as health forums, member salons, Chinese medicine clinics and the establishment of health files, we will spread nourishing health culture, provide consumers with health solutions and bring brand-new services to modern society.
The company is headquartered in the 9th floor of Gold Building, Jiefang Road 16, Lixia District, Jinan. It is divided into eight departments: Marketing Department, Quality Department, Training Department, Operation Department, Administration Department, Finance Department, Information Department and Human Resources Department. There are 104 franchise stores nationwide, with a total of 394 registered employees.
Product category composition
1. Traditional Chinese medicine (Ejiao and Ejiao series Chinese patent medicines and other Chinese patent medicines)
2. Bioengineering drugs
3. Health food and food
Main dosage forms
Glue, mixture, decoction, syrup, capsule, granule, injection (water injection, powder injection) and soft capsule.
product category
By the end of 20 12 and 10, there were 74 varieties of drugs, health foods and biological products approved by the state. Among them, there are 23 Ejiao series drugs, 23 non-Ejiao series drugs 10, 23 Ejiao series health foods, 5 common foods 15 and 3 biological drugs. 2 1 OTC drugs: 7 OTC drugs of Class A and 3 OTC drugs of Class B; Prescription drugs 12.
development strategy
Concentrate advantages and resources, focus on Ejiao's main business, expand Ejiao's categories, implement a single-focus multi-brand development strategy oriented by the main business, create a high-end brand image of Ejiao, return to Ejiao's top-grade value and mainstream people, extend the industrial chain, and lead Ejiao's industry development, product modernization, market internationalization and resource globalization through inheritance and innovation, so as to achieve a leap from excellent to excellent.