1. Product innovation is an important means to open the market. According to market demand and consumer psychology, product design and positioning should be carried out to form a differentiated advantage with competitors.

2, the choice of target market should conform to the product characteristics and brand positioning, find the most potential and influential consumer groups, and use their word-of-mouth effect to expand market influence.

3. Marketing strategy should be coordinated with product characteristics and brand positioning, and form consistent style and information in terms of price, channel, promotion and advertisement, so as to improve brand awareness and loyalty.