Cake store business plan a
One, the cake store profile
1, the store belongs to the catering industry, the name of the "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital 9. 5 million.
Second, the business objectives
Due to the geographical location in the Trade Street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, must be in the quality of service and product quality on the effort, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in Trade Street and recover the capital in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and into the cake market famous brand.
Third, the market analysis
1, the source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. Therefore, the competition is great.
Fourth, the business plan
1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumer fixed rate: "customers never have the price. Today you can lower a few dollars, tomorrow there may be peer competitors at a lower price to compete with you for orders." From the experience of the product market a certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only material to produce a quality cake, in order to attract customers, will keep customers".
4, the cake store is mainly for the public, so the price will not be too high, is a low price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sitting in the cake store slowly savor, cake store leisure function has been further strengthened.
Cake store business plan chapter two
I, industry overview
will be out of the ivory tower, due to the impact of the economic crisis has been their own hobby for the catering industry intends to open a cake store after graduation, the cake store has a great prospect for development, now people's lives are good, the level of consumption, the pursuit of quality of life is also high, the quality of life is also high. The pursuit of quality of life is also high, comprehensive cake store has become a major trend in urban consumption.
Second, the cake store profile
1. The store hair belongs to the food service industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2. The store is intended to open in the community trade street, the inaugural period is a mid-range cake store, the future is intended to gradually develop into a cake chain stores like Andrewson, Chaoyang Square.
3. The store needs start-up capital of 95,000 yuan.
Third, the business objectives
Due to the geographic location in the Trade Street, the customer base is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, it is necessary to work on the quality of service and product quality, and further expansion of the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and become a famous brand in the cake market.
Fourth, the market analysis
1. Customer source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2. Competitors: According to the survey results, there are a lot of domestic brand cake stores, only the Fuzhou chain cake store there are a lot of such as Andrewson, Chaoyang Square, Red Leaf, Anchor. Therefore, the competition is great.
V. Business Plan
1. First of all, we went to a few cake stores around the world to "spy on the intelligence" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy of all kinds of cake stores and business "tricks".
2. After the opening of the money raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful to consider.
3. It is understood that the discovery of a set of consumption rate: "The price that customers never have. Today you can lower a few dollars, tomorrow there may be peer competitors with lower prices and you compete for orders." From the experience of the product market a certain competitive strategy: "Price reduction is not a long-term business strategy, the only material to produce quality cakes, in order to attract customers, will retain customers.
4. The cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. The cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sitting in the cake store slowly savor, cake store leisure function has been further strengthened.
7. After many investigations, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In business varieties, many shopkeepers have a number of new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8. Establish a membership card system. The name of the member is printed on the card. Membership card discount rate is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can publicly call him (her) as * Mr., Miss, they will feel very respected.
9. On the table put some promotional items, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
10. Whether it is from the store decoration, the image of the staff, or cake production, to give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11. The food industry has special job labor skills requirements: employees must have a "health certificate".
Six, financial estimates
Start-up assets: about 95,000 yuan
Investment in equipment: 1. rent 5,000 yuan. 2. front decoration of about 2,000 yuan (including store decoration and light boxes) 3. shelves and selling platforms into the about 1,500 yuan 4. employees (2) the same clothing 500 yuan 5. investment in machinery and equipment: 80,000 yuan (including the production of a full set of cake utensils). The first payment: flour, cream and other raw materials, about 6,000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of insiders, so a small cake store business on track, monthly sales of up to 21,000 yuan.
Monthly expenses: 14,033 yuan. Rent: site in the more densely populated neighborhoods, community trade streets, and close to the children's section (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, wages *** count 2000 yuan.
Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: 5 years, 1333 yuan per month, monthly profit: 6967 yuan or so according to this estimate, a year or so to recover the investment.
Seven, risk and constraints analysis:
Because the cake store is not the first store in the street or neighborhood, it is difficult for customers to change the consistent taste, so it will have to spend more financial and material resources and "gimmicks" to attract customers.
Cake store business plan chapter three
Abstract
With the rapid development of social and economic development, the people of the spiritual and material culture of the requirements of the people is also higher and higher. But now the quality of urban life and the pace of life continues to accelerate, coupled with the rapid penetration of diversified cultures, forcing many traditional industries to face the stage of inheritance of the new, but also makes consumers seek higher and better spiritual and material enjoyment.
However, analyzing today's society, people are pursuing the theme of green, healthy and fashionable.
Throughout today's society, people are more and more conscientious about eating, three meals a day, and more and more varied, especially breakfast, pay more attention to a simple and uncomplicated. This is particularly reflected in the many modern white-collar. With this, we need to open a set of tradition and innovation in one of the modern open fashion cake store. Let customers in the busy or leisure time consumption, leaving behind the fierce social competition "irritation". Also let them have more understanding and choice of food and beverage. For the traditional cake industry, itself is facing a huge industry competition. We need to stand out in the competition, need a brand slowly building, and a series of products with reputation.
Our products cover: Chinese, Japanese and Western cakes, a variety of Chinese and Western desserts, desserts, cheese products, seasonal fruit and vegetable drinks and tea. All of our products will have to focus on the concept of fresh, green, healthy and fashionable. In the product to realize the modern consumer "different" mentality.
In addition, we will also establish an e-commerce platform, through the efforts of promotion, the convenience of the customer, but also consolidate their own, to achieve a double line of profitability, in order to achieve the ultimate benefit.
We will strive to create more social value around a concept to meet the needs of different consumers. In the consumer satisfaction at the same time, to win more word of mouth, in order to achieve their own brand building and promotion, to achieve profitability.
Second, the company description
The company is a company involved in the catering industry, its own services around the construction of health and leisure, Xu Tu slowly build their own brand, and occupy a share of the market.
The company is involved in a traditional industry, but the company is a stand on the basis of the traditional industry, constantly seeking new, seeking development, seeking survival of the company. The company will face fierce competition in the industry, but the company will not be a newcomer to the weak position to ask for a share of the pie. Rather, it is a learning and new and successful attitude to occupy a part of the market share, in order to continue to grow.
The company's main business: Chinese, Japanese and Western cakes, various styles and flavors of desserts, snacks, cheese products, as well as freshly squeezed healthy fruit and vegetable drinks, and a variety of tea. The company's products will be adhering to the fresh green, healthy, fashionable concept of continuous innovation, in order to meet the various needs of customers, to achieve a win-win situation.
In addition, the company will take advantage of and promote the e-commerce platform, to create a network of their own sales platform, and the implementation of a specialized door-to-door distribution, to achieve the docking of the brand, to take the mode of dual-line sales, production, sales and service of the real integration of the limits of the company to enhance the value of the company, and to meet the different needs of the customer.
Third, the company's purpose
(a) The company will uphold the concept of green, healthy, fashion. Do their duty to give themselves a sense of mission, so that customers get full respect and enjoyment at the same time, so that they are recognized.
(b) We will provide a variety of flavors of cakes, snacks, drinks as the fundamental, based on the market, look to the future, service to customers.
(3) Business purpose: green, healthy, fashion. Responsibility gives mission, smile with respect.
Fourth, the company's goals
(1) the company's products will be favored by the market, compared with the general cake store, our products for the distribution of customer groups of all ages, from small children to the elderly are loved by a variety of new types of pastries, drinks and so on.
(2) After the launch of a new product, it will naturally attract a certain number of customers, and then slowly develop all kinds of new products to achieve the new, from less to more, more and more products belonging to the characteristics of the company, to make their own characteristics in this industry.
(3) The company in the customer's position, will try to be responsible for the customer to establish a good reputation for the company to establish a better image, in order to achieve the construction of the brand.
(4) Most importantly, the company has to be profitable. Ideally, a three-year plan, the first year based on the market, the second year of market expansion, the third year to achieve real profitability.
V. Business projects and content
As a service industry, we do not just provide a single product, thoughtful service, characteristics of the environment is also an important factor in attracting customers. Therefore, our company operates the specialty products, in-store services, and staff services.
1, the main products:
Various kinds of Chinese and Western cakes, pastries, desserts, cheese products
In the early stage, we will have "Cosamil" or "85 degrees C" for us to provide finished products, we take this to be We will use them to package our products, ensure the quality, improve them and eventually launch our own products. We will also hire professional bakers to design and improve our own special products, which will become the company's branded items. Also in each holiday or different seasons, the launch of specialized main products.
Various freshly squeezed healthy fruit and vegetable drinks
Vegetable juice drinks, will be a variety of product formulas, procurement of the freshest and full of fruits and vegetables, the use of separate juicing, mixing methods, to achieve the goal of as far as possible not to lose any of the original juice and nutritive value, to give the customer the freshest and most nutritious seasonal fruits and vegetables drinks.
Set menu
The set menu is especially designed for today's white-collar workers, such as breakfast, Chinese food, afternoon tea, dinner and late-night snacks. Different time periods with different nutritional packages. Each product will be a desirable value.
2, elegant and comfortable store environment
Traditional cake store, attract customers is the store's products, as well as its own brand value. However, we attract customers to come back again in addition to their own characteristics of the product, there is an elegant store environment. Customers visit our store to enjoy leisure time and pursue a sense of relaxation and coziness. Therefore, the store's decoration should focus on bright colors close to nature, giving people a more relaxed feeling. Such as with dine-in, stylish and humanized table and chair arrangement, with the main environment, giving people a sense of ease and warmth. Coupled with some exquisite small furnishings, in the small details to give customers a deep impression.
3, easy relatives of the clerk service
No matter what industry, the customer is the top priority, not to mention the service industry, the customer is God, so high-quality clerk service is also crucial. Shopkeepers should establish a kind of affinity and tacit understanding with customers, in the business process, take the initiative to communicate with customers, so that customers have a sense of intimacy, so that customers have a good sense of the company and shopkeepers. This is a good way to cultivate a certain number of fixed customers.
We will unify the dress code of the staff, training staff have a unified welcome slogan, polite and modest, smile service.
Six, business principles
1, the principle of honesty and trustworthiness. Treat consumers with courtesy, no deception, friendly and hospitable. In addition, the quality of goods must be done.
2, the principle of service with a smile. The customer is God, will be a real feeling, do polite and humble, mutual respect.
3, win-win principle of reciprocity. On the basis of honesty, to achieve equality and reciprocity between the two sides, both to achieve the purpose of our business, but also to satisfy consumers.
VII. Market Analysis
We plan to compete in the food service industry, and believe that the development trend of this industry will be towards environmental health-oriented, miniaturization and high quality development.
With the improvement of the living standards of modern people, the pace of life accelerated, in their daily lives, the demand for a variety of healthy food continues to increase, healthy, green and fashionable food and drink is becoming more and more popular, for the broad market prospects are beyond doubt. Although the market opportunity in front of us, but it exists in the market competition is also great, this is a very challenging market.
Cake stores, or juice drinks milk tea stores, abound in Jiaxing. But such as some of the ten years in the Mainland, such as the old cake store, although it has a very good reputation and customer base, its brand is also a long years of accumulation. And it is only the cake as the main business items. And then those who are all over the streets of the milk tea store, juice store, they are to drink as the main product. Our competitors also include now belong to the high consumption of coffee shops, they are mainly Western-style food and beverage, and high specification service based on the market, and in the continuous growth of their own consumer groups. In summary, most of them are to a single product type to attract the inherent consumer, the lack of diversified merger
advantage, and many do not have a green, healthy concept. We will inject our own ideas into this diversified development of the market, actively explore, and strive to update, will be able to play their own advantages to the fullest exquisite. We can take advantage of the market demand, to create their own characteristics, the use of high-quality products, elegant environment, the use of nature-friendly services to impress and enlist customers. Create a "natural purity and sweetness", slowly increase awareness, and then apply for brand patents, the implementation of brand franchising, to achieve a chain form. We have our own brand value, recruit more franchisees, the greater the market share.
Target Market
Pastries and fruit and vegetable drinks, men and women, young and old, has also been popular with the majority of consumers. And its products are fresh and healthy features, especially favored by young people. Its own nutritional value is also quite high, so part of the people will be used as a meal to eat, see its prospects in the market.
We can first target market is located in the white-collar workers, they go out early and come back late, many times can not take care of their breakfast. We can attract them as the main customers, providing high-quality and healthy pastries and snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen to absorb and consolidate a class of customers.