Nowadays, when it comes to instant noodles, the first thing that comes to mind is that the brands of Master Kong and Uni-President, which were exposed on the Internet because of the "pothole sauerkraut" incident, and the brands of conscience private enterprise Baixiang rarely think of other instant noodle brands. But in fact, a long time ago, there was another instant noodle brand in China that could rival the white elephant. This is the Grains Dojo.

The Grains Dojo was once popular all over the country. It is a brand of instant noodles that many people like and is praised as a giant of instant noodles.

However, because of its founder Wang Zhongwang's obstinacy and blind self-confidence, the Grain Dojo gradually disappeared from everyone's view. At its peak, the annual sales of the Grain Dojo reached 2 billion, but now it needs to be "sold at a low price" to increase sales.

Wang Zhongwang, the founder of Grains Dojo, was born in the countryside. He didn't receive a good education, but with his own efforts, he broke into a world in the famous Hualong Group at that time. Later, Wang Zhongwang decided to go it alone and set up his own instant noodle brand.

At first, Wang Zhongwang couldn't start, but as people began to question whether fried instant noodles were healthy, Wang Zhongwang seized the opportunity and decided to make a healthy instant noodle, so he launched the "Five Grains Dojo".

The Grain Dojo made an advertisement on CCTV to promote "Refuse to fry, give me back my health", so it quickly became popular all over the country.

The propaganda of CCTV and the refusal of traditional frying in the Grain Dojo made the whole country quickly remember this instant noodle brand, so the sales volume of the Grain Dojo soared as soon as it was launched. In the first month when it entered the market, the Grain Dojo created sales of 6 million yuan.

The Grain Dojo made a good start, and Wang Zhongwang made great efforts to expand his business nationwide. Finally, the Grain Dojo set up 38 branches and 8 offices.

26 can be said to be the peak period of Wugu Dojo. When the sales of other instant noodle brands dropped sharply, the sales of Wugu Dojo rose like a rocket, with a monthly sales growth rate of 3%, and finally achieved an annual sales of RMB 2 billion.

the rapid increase in sales is both a good thing and a bad thing for the grain Dojo.

because the whole enterprise has developed too fast and many aspects are not perfect, there are still many imperfections in both products and company management, and there are some problems that need to be solved urgently. For example, the taste of the product, although the grain Dojo is indeed healthy, is not as good as the taste of fried instant noodles because it is not fried.

However, due to the rapid increase in sales, the whole enterprise ignored this problem. They shelved the problem, did not try to improve the taste, and still promoted the "healthy, non-fried" instant noodles. As a food, it only pays attention to health problems and ignores the most basic problem, that is, whether it is delicious or not. Naturally, consumers will not buy it.

therefore, people gradually reduced their purchases of the grain Dojo, and their sales began to decline gradually.

In the face of the decline in the performance of the Grain Dojo, Wang Zhongwang did not seriously think about how to solve it. He insisted on designing a new product to increase sales.

But how can the sales of new products be high if the problems of old products are not solved? Therefore, the top management in the company began to strongly oppose it. But Wang Zhongwang was too blind and self-confident, or his success before the Grain Dojo was completely carried away. Not only did he not adopt the opinions of the top management, but he even fired some people.

Later, Wang Zhongwang began to implement his idea. He continued to expand the production line and put all his money into the production line of new products, hoping to "make a big profit" again. But unfortunately, what awaits him this time is not a profit, but a loss.

The sales of new products are not high, which makes the funds invested by Wang Zhongwang unable to be recovered within the scheduled time, and he loses all his money.

In desperation, in 29, he sold his company to COFCO for 19 million yuan.

From the peak of 2 billion to the "bargain sale", this view sums up the fall of the instant noodle giant in detail because the founder is "too confident", and I hope others can learn a lesson.

"Seeing his tall building rise and his tall building collapse" is absolutely true for Wang Zhongwang.

I have to admit that Wang Zhongwang is very business-minded, and he is also good at seizing opportunities. He is a very capable person. It is precisely because of his ability to make the Grain Dojo fire up so quickly, but it is also because of the rapid increase in sales of the Grain Dojo, which caused Wang Zhongwang's blind self-confidence and eventually led his company to extinction.

Therefore, it is far from enough to have the ability and brains to succeed in starting a business. You must have a good attitude and be able to "win without arrogance and lose with grace". Otherwise, even if you can start a business, you can't run it for a long time. Wang Zhongwang's example has sounded the alarm for many entrepreneurs.