We often go to their shelf area to take pictures. Take some photos of online celebrities with some items from IKEA. Go to eat IKEA meals, go to the beverage area for a free refill of coffee and eat IKEA dollar ice cream. Moreover, treat IKEA as a free hotel.
In fact, as we said before, taking photos for dinner will not have any influence on IKEA. Taking pictures can give people better publicity. You send beautiful photos of online celebrities in your circle of friends, and everyone will rush to punch in. This increases the chances of shopping at IKEA. Not to mention delicious food, you pay for it when you eat it. But many people sleep on the sofa in bed. How will this affect IKEA?
Especially in summer, people sleeping in IKEA can be seen everywhere. Ikea has air conditioning, places to eat, drink and have fun, places to rest and free WiFi. Since everyone knows that we like to sleep in IKEA stores, why does IKEA love us so much? Indulge us Don't set warning signs in some areas to prevent us from sleeping.
First of all, this is related to IKEA's marketing strategy, and it pays more attention to experiential marketing. Secondly, why can IKEA indulge China consumers so much? Is he kind because of IKEA? Because they are tolerant? Do they think consumers are God?
As an enterprise that needs to make money. Everything is based on interests as the ultimate goal.
Undoubtedly, indulging consumers in sleeping in shopping malls will increase the working hours of staff, increase the workload of IKEA stores, and even increase the operating costs of this IKEA. Even so, IKEA will let us sleep. Because he passed this small point, it is equivalent to our advertising for IKEA for free.
We didn't start sleeping at IKEA this year. It has been reported since 2009. Every year, the media will report the sleeping of IKEA several times, which saves the publicity cost.
But also help to establish their corporate image. Welcome everyone to sleep here. I won't kick you out for the time being. Let everyone feel the warmth, comfort and relaxation of home here. As a furniture market, this is very important.
Everyone is willing to come. Moreover, more passenger flow will bring many benefits. China is the fastest growing market for IKEA in recent years. So on the surface, IKEA indulged and acquiesced in a series of incredible behaviors of China customers. Behind it is the power of money.
What you buy is never as good as what you sell