Contribute to society and have a positive impact. Cookies incite social issues, and Yao Ming's endorsement was a great success. Once the advertisement was broadcast, it aroused the widespread interest of young people in China and touched the hearts of countless consumers. In the following years, Oreo's sales rose sharply, brand awareness was greatly improved, corporate income increased, new investment was generated, and more employment was solved. Oreo also made many contributions to public welfare undertakings, just like Philip? Kotler mentioned in Marketing 3.0: "The new generation of marketing must be value marketing, and pay more attention to the humanistic care and social value of enterprises."