The hardship of the restaurant industry is obvious to all. Roadside those who used to carry our memories of the small store closed one by one, and those newly opened store also in the hard to support not a few months after the closure of the business. A lot of friends who have been in the restaurant business have complained that people's tastes are changing too fast nowadays.

Do you remember the Korean-style fried chicken store that was so popular a few years ago? At that time, "fried chicken with beer" was definitely the most popular term, and many people rushed to the fried chicken restaurant directly after work, just to eat fried chicken with friends while talking about all the interesting things at work.

It is also remembered that when the World Cup game, the media deliberately did a census, the results show that the fried chicken beer is the night snacks in the NO.1. And just three years, this "king of the night snacks" has long been changed to the position, and now replaced by crayfish is the first choice of everyone's late-night snacks.

Similarly, there are a lot of Korean hot pot restaurant, Korean cheese ribs store has closed. Why is it that in just three years, stores that once made people line up for an hour or two just to get a bite of exotic flavors are no longer popular until now, when you can barely find two or three stores on the entire street that do Korean cuisine?

China's "Korean cuisine" store fell, diners are abandoning Korean food, which has become almost everyone's **** knowledge in recent years. More people choose to open hot pot restaurant, milk tea store, those who are still in business Korean restaurant, have said that their own home can not be found.

1, the influence of Korean dramas to reduce

If other Korean dishes are relying on their own flavors to open the market, then Korean fried chicken must be through the Korean drama into everyone's eyes. A "you from the stars" on the Korean fried chicken to the Chinese market, a moment of the streets and alleys are full of fried chicken stores, stores are playing "you from the stars".

"Restriction of Korean" not only affects the film and television, but also affects the food, when the Korean drama on the consumer's life no longer have an impact on the time, people have forgotten the year that touched a bunch of people's Korean drama told what story, the temptation of the fried chicken is not strong, and the Korean fried chicken is gradually losing its guests.

2, Korean food monolithic

One said Korean food, everyone's mind will pop up what food? Kimchi, hot pot, barbecue, fried chicken, ramen, hot pot and ramen can not be missing kimchi, because the flavor is all out of kimchi. Honestly, these things get boring after a few times, and the homogenization of the product is doomed to develop no repeat customers.

Even now the hottest milk tea, milk tea store also need to constantly push the new, with the season to introduce different flavors of fruit tea. And those Korean food store, the main focus is kimchi, hot pot, fried chicken, barbecue, in addition to this there is no sensational new products appear.

3, easy to copy the Korean food

Above also said, Korean cuisine is not innovative, and hot pot, ramen and other Korean cuisine mainly rely on the flavor of kimchi. Therefore at home to copy the store Korean food is not at all difficult, as long as there is a pot at home, go online to buy Korean cuisine package package, you can restore Korean ramen hot pot at home yourself.

The tutorial for Korean fried chicken is also now full of recipes online, and following the recipes will almost always restore the exact same flavor. As a matter of fact, those fried chicken stores that opened up a whole street at one time also bought the recipe for fried chicken, got a quick training, and then opened up store. The only thing more difficult is cheese ribs, after all, ribs are expensive.

4, unhealthy Korean cuisine

Eat a few Korean food, you will also find that Korean cuisine is really not so healthy. Fried chicken and cheese ribs are high in calories and not at all suitable for regular consumption, and the addition of kimchi hot pot and ramen is almost synonymous with unhealthy in the eyes of most Chinese people. In an era when everyone is focusing on health, Korean restaurants are destined to lose a large part of the market.