The brand logo of PepsiCo takes blue as the standard color, which is simple, strong and eye-catching. Not only is it separated from its strongest rival-Coca-Cola's red color zone, but blue is also consistent with its brand culture-young, popular and interesting.

Logo is a red, white and blue ball, full of movement. Its logo design closely follows the psychological characteristics of the target consumers and is constantly revised according to the changes of the times. Today's Pepsi logo abandons the flat and monotonous design of the past. Instead, it is a vivid and ever-changing three-dimensional image. The new Pepsi Sphere logo symbolizes a spirit of keeping pace with the times and is closely connected with consumers all over the world.