I'm not the store manager or boss, these are business secrets which boss will give you advice ah how to choose the location of the ice store is suitable to open the place: near the school, pedestrian streets, commercial areas, department stores, counters, etc. are good choices, in order to avoid vicious competition, it is best to avoid similar ice around the 500-meter distance do not have a similar ice store, how to choose the location of the ice store is suitable to open the place: near the school, pedestrian streets, commercial areas, department stores, counters, etc. are good choices, in order to avoid vicious competition, preferably around 500-meter distance do not have similar ice products. The department stores, counters, etc. are good choices, in order to avoid vicious competition, it is best not to have a similar ice store within a distance of 500 meters around. This is a better choice of requirements. Second, the opening cost 1, open ice cream store required conditions and the equivalent size of the restaurant is almost the same, the area from 10 square meters to 80 square meters can be, the size and grade of different, the capital required also has a great difference, high-grade store, mid-range store, micro store and roadside store gap is very huge. Open an ice cream store, equipment investment of about 18,000 yuan, power 220 volts, 1-2 employees, working capital of more than 1,000 yuan can be. In addition to operating ice cream, you can also sell fast food, beverages, barbecue, etc., such as proper operation, half a month to recover the investment. If the mobile sales, the station, dock, theaters, concert halls, schools and other places with a large flow of people can be set up, ready to sell, in addition to the sale of ice cream series products, you can also sell other cold products. 2, ice cream store monthly income and expenditure breakdown: rent 2000 yuan utilities 300 yuan business tax fees 600 yuan employee wages 1000 yuan / two people Gross profit of 4000-7000 yuan An ice cream store, a day's turnover is generally more than 3,000 yuan, of course, profits are also considerable, and has become a part of the entrepreneurs of the rich! "Shortcut". 3, the basic beverage costs: Deluxe ice cream ice cream machine 1 * 9800 = 9800 yuan, single-head ice cream ice cream skin machine 1 * 1500 yuan = 1500 yuan, stainless steel ice cream ice cream shell 1 * 22 = 22 yuan. Taro ice cream powder, chocolate ice cream powder, vanilla ice cream powder, strawberry ice cream powder, orange ice cream powder, green apple ice cream powder, pineapple ice cream powder, mango ice cream powder, 8 kinds of ice cream powder * 5 packages of each * (25 yuan / package) = 1000 yuan. Ice cream sorbet crust powder (1 packet/1kg) 40 packets*$15=$600, Ruth's brand ice cream sorbet paper 3000pcs*$0.2=$600, lightening oil (15kg/pc)*15=$225, stainless steel spoon 2pcs*$5=$10 Pudding $824 ($25/packet)*14 kinds*=$350. Apple, Lemon, Cantaloupe, Coconut, Taro, Peach, Blue Plum, Orange, Grape, Lemon, Banana, Chocolate, Original, Pineapple, Longan Spiced Honey (1 can/$38)*3 cans=$114, 150 Plum Jelly Cups Packed with Lid ($330/pc)*1 pc=$330, Small Spoon ($1.5/pc)*20 pcs=$30 If you are not quite sure how to open an ice cream store. You can choose to join the ice cream, there is professional guidance from the headquarters, and now there are many choices to join the ice cream, more comparative understanding of the three, how to choose the ice cream franchise Comparison of a different investment threshold A brand: can only be opened in large and medium-sized cities, the total investment is higher. B brand: high traffic areas can be opened, the total investment is low. A brand ice cream merchants require franchisees to have at least 300,000 yuan investment, B brand 70,000 yuan can start. A brand of ice cream equipment investment needs 110,000 yuan, and A brand belongs to the mid-range ice cream products, need a certain area of the place can be, the provisions of the business area shall not be less than 20 square meters, in order to show the brand image of the store furnishings and decoration of the requirements of the higher, store deposit pavement rent decoration needs 100,000 yuan, of which only decoration on the Need 100,000 yuan, of which 30,000 yuan is needed to decorate. B brand ice cream equipment investment of only 25,000 yuan, store requirements in 5 to 10 square meters, decoration 5,000 yuan can get it done. Location, due to the A brand price of a single product more than 10 yuan, so it must be in large and medium-sized cities in the busy area can be opened up, only in Guangzhou, Shenzhen, Zhuhai and other consumer level of large and medium-sized cities can find a better place to open a store, Shunde, Foshan, Zhanjiang, etc., at most, can only be opened 2 to 3. The B product products are inexpensive, the location requirements are much more relaxed, as long as the people can be. Comparison of two different cost of goods A brand: the cost of goods is relatively large. B brand: the cost of goods is relatively small. A brand and B brand purchase discounts are not much different, are in the sales price of 20% to 30% between the cost of A brand is higher, the cost of ice cream per ball of 3.5 to 4 yuan between the cost of ice cream per ball of B brand ice cream cost of 0.5 to 1.5 yuan between the cost of the brand for investors, A brand of the cost of goods is much higher than the B brand. Comparison of three different monthly earnings A brand: single product earnings 6 ~ 8 yuan B brand: single product earnings 1 ~ 1.5 yuan Different ice cream merchants give goods discounts are similar, the profit margin is not much different, are in the 30% ~ 40%. However, because the A brand of goods itself is more expensive, between 10 ~ 12 yuan per ball, the B brand price per ball is only 2 ~ 4.5 yuan, so the A brand of single product revenue is high. In the stores that have already opened, since the difference between different grades of ice cream in the number of sales is very small, the revenue of the mid-range brand is much higher than that of the low-grade brand, with the monthly revenue of the mid-range brand ranging from 60,000 yuan to 80,000 yuan and that of the low-grade brand ranging from 15,000 yuan to 20,000 yuan. However, due to the risk borne by the former is much larger, if the site is not good, it is difficult to achieve such a return. Expert Advice Low price has more potential Although medium and high-end ice cream store higher earnings, but the Guangdong Provincial Food Association expert Mr. Huang Chunlin is more optimistic about the medium and low-grade brands. He believes that the latter is to meet the needs of the majority of civilian consumers. In Guangdong, such a "pragmatic, mature" civilian market, within 100,000 yuan "ice room" investment has more potential for development. The reason why not done before, because the mainland ice cream enterprises have not realized the importance of "brand", and did not strengthen the quality supervision and control. He said that Guangzhou has a lot of "ice room" stores in history, for the era of the aristocratic consumption, but recently these years have been withered, the main reason is that in the conditions of more and more competitors, did not adjust the industrial strategy, and even the decline. Investment case against A brand B brand equipment 250,000 100,000 decoration 30,000 5,000 yuan total investment of 300,000 110,000 single product revenue 6-8 yuan 1-1.5 yuan has opened the store monthly profit of 6-8 million 15-20,000 yuan four, the basic process of joining the first stage is the preparatory work, first of all, you need to know about the market, product awareness, the business district consumer groups. Competition in the same industry, their own manpower, financial resources, time to do an overall assessment. The size and shape of the store, the characteristics of the product positioning and price strategy. Join the investigation of the brand, the source of suppliers, capital preparation and so on. The second stage is the implementation process. Franchise procedures, complete all the ice cream store bar parts, seating, as well as production equipment, the operation of the process, select all the equipment, determine the water, electricity, power and procurement, supervision of the work to the completion of all. The third phase begins with the opening and continues through the first month of business. The opening day of the event, you need to pay attention to the customer's response with the initial opening of the store ideal there is no gap. Join: In the choice of an ice cream to join, we must look for a franchise with many years of experience to join, that is, to do a good job of the preliminary investigation, it is best to choose their own weekly change of friends like the brand, and even their own have eaten the brand. Equipment procurement: soft ice-cream machine, hard ice-cream machine, shaved ice machine, ice machine, ice machine, sorbet machine, refrigerator and other related ice equipment can be searched through Alibaba, and then compared to three, can buy inexpensive and practical equipment. Fifth, how to decorate the ice cream store Now the market generally sells ice cream for two categories: soft ice cream, hard ice cream, of which soft ice cream is the main body of people's consumption. It is divided into Italian-style ice cream, German-style ice cream, American-style ice cream three subcategories. Each style of ice cream in addition to different names, ingredients are different, people eat the feeling is also different, so the operator's store decoration must be in line with the style of its sales products. Divided by flavor: sales of American-style ice cream, store decoration should be free, unrestrained style, so that people have a pro-nature feeling, blue or green as the tone with the natural scenery of the pictures, the lights must be bright, tables and chairs for the bright metal products; Italian ice cream to give a romantic feeling, make people feel warm, with warm colors as the tone, lights are mostly yellow, pink-based, tables and chairs for the blue plastic products; operating German-style ice cream. Blue plastic products; operating German-style ice cream, the decoration should be solemn without losing the taste of leisure, where it is more suitable for a few business people to rest, with dark patterns as the background, tables and chairs must be dark wood products. According to the store is located in the region: campus near the ice cream store decoration can have a few popular cartoon patterns; ice cream store in the senior business district can be decorated according to the German style. Usually county-level city ice cream store decoration as long as the bright, clean can be; prefecture-level city ice cream store decoration mainly by the business varieties to decide; provincial capital cities (municipalities directly under the Central Government) of the ice cream store decoration by the location of the business to decide, such as commercial streets on the ice cream store decorated to give a person the feeling of light and bright, can play a role in alleviating fatigue. Six, how to make good health Ice is the most afraid of health work, ice contains high milk content, milk this product is very easy to attract breeding bacteria, so do a good job of health is particularly important. With ice cream contact utensils or ice cream scoop must be diligently clean, as well as cleanliness and hygiene inside the store must always pay attention to. The temperature of the ice cream must reach minus 22 degrees, but also must always pay attention to the ice cream cabinet power supply is in place. About the ice cream cabinet temperature rises, will affect the whole ice cream health degree. Because the ice cream is a product of milk and fruit, it is easy to reproduce bacteria, so we must pay special attention to the work of health.