In Chanel's own words: "This is what I want, a perfume completely different from the past, a perfume for women. A woman with a strong and unforgettable smell. "
Chanel No.5 also boldly uses silver packaging, which is extremely elegant and generous.
Number 5 is Chanel's lucky number. The most legendary and familiar story in chanel no.5 is this: A reporter asked American sexy superstar Miss Marilyn Monroe: What pajamas do you wear to sleep? She replied charmingly: a few drops of Chanel No.5 (just a few drops of Chanel No.5).
Chanel no.5 perfume is based on modern flower series. First, smell the fresh flower heads (including Yilan and bitter orange) in the modern-modern floral series, then bring out the fragrance by roses and jasmine, and finally set off by white sandalwood. In fact, the contents contain no less than 130 kinds of flavors, and the main flavors are mostly synthetic modern floral flavors (commonly known as acetaldehyde), which can change the flavor, which is the biggest feature of Chanel No.5.
Chanel chanel no.5 perfume
-Jasmine and grass rose, through the rich changes of acetaldehyde, have become the embodiment of the most feminine power, exquisitely interpreting the classic and eternal femininity and showing a unique femininity. 192 1 In May, when Ernest Beaux, a perfume creator, showed Mrs. Chanel a variety of perfume choices, Mrs. Chanel almost chose the fifth perfume, which is now famous all over the world. Why is a perfume brand named after numbers so popular in the world?
Personalized products: don't try to reproduce the flowers.
Market competition is cruel. Any brand or product must have its own strengths, especially in terms of products, if it wants to stand in this fierce market or even do well. If a brand or product has something that is very unique, meets the market demand, and competitors can't or can't copy it, then its operating success rate will be greatly improved. Chanel No.5 Middle School stands out in this respect.
Chanel no.5 perfume is the first perfume with acetaldehyde fragrance in the world. Its fragrance is composed of 80 kinds of components such as May Rose, Jasmine and acetaldehyde in the grass of southern France. The beautiful floral fragrance highlights the femininity and charm of women. First there is the sequence of ylang ylang and orange blossom, and then there is the perfect mixture of May rose and jasmine, which exudes a unique floral fragrance. Aucklandia is the essence of charming fragrance, including pleasant smell from sandalwood. However, the biggest feature of chanel no.5's perfume products is that they don't try to reproduce the fragrance of flowers-even in the 2 1 century, all the perfumes on the market are packed in small perfume bottles, trying to reproduce the fragrance of flowers and taking pride in simulating flowers. However, you may not know that chanel no.5 perfume makes people feel so unique, except that it is Mrs Chanel's first perfume work, the first perfume named after numbers, and the first related product by fashion designers. There is also an unruly reason-it is a perfume that does not try to reproduce the fragrance of flowers.
As early as 192 1 years ago, Mrs. Chanel took "abstraction" as the purpose, avoiding pure floral fragrance. In plants such as moss, acetaldehyde is used to extract the essence of plants, and another unknown plant smell is found, which makes it ever-changing. She used this concept to combine acetaldehyde, plants and various flowers to create this unprecedented fragrance, which really fought a beautiful battle for her first perfume. This is unique to chanel no.5 perfume, and it is also obviously different from other perfume brands, which is also of great help to its brand promotion and terminal sales. Because high-end perfume is a luxury, consumers want to pursue their own personality and unique and rare things. While other high-end perfume brands are scrambling to pursue the real floral fragrance, chanel no.5 perfume does the opposite, not trying to reproduce the floral fragrance, but also making the fragrance beautiful, magical and attractive, thus easily hitting the shopping and enjoyment psychology of the target consumers.
Quality assurance: nose makes excellent quality.
Products have a good core competitive point, but also need to be supported by quality in order to promote product sales for a long time. Of course, Mrs. Chanel knows this well-Marilyn, a famous American sexy movie star in the 20th century? When Monroe revealed the secret of her unique sexy charm, she said, "I only use chanel no.5 at night." A seemingly ordinary sentence shows the exquisite modulation technique and unique mood of Chanel perfume, which is also the uniqueness that Mrs. Chanel supported with practical actions while looking for the uniqueness of the product, thus promoting the successful marketing and healthy growth of chanel no.5 perfume.
In Chanel company, all perfumes are not prepared step by step according to the production procedures, but the nerves of smell, vision, touch, hearing and taste of perfume preparers are fully mobilized, and the products are felt and experienced with body, mind and spirit, and the products are created with all their minds. It can be directly said that chanel no.5 perfume is brewed by a perfumer with his own nose, thus ensuring that chanel no.5 perfume not only conforms to people's olfactory habits, but also has a unique taste and emotional appeal. As Mrs. Chanel herself described it, "This is what I want. A completely different perfume; A woman's perfume; A fragrant and unforgettable perfume. "
1986, Jacques Polge, a perfumer nicknamed "Chanel's nose", created chanel no.5 eau de toilette, reinterpreting the elegant feminine beauty in a new way. Lively lemons, fruits and herbs add sweetness and surprise to eau de toilette. In addition, Jacques Pollge, who produces perfume for Chanel, has always insisted on its unique ingredients: using jasmine flowers and May roses from Grasse. This also laid a solid foundation for the unique high quality and rich fragrance of Chanel perfume.
Bottle breakthrough: breaking into the hearts of ladies and gentlemen
There is an increasing demand for consumer goods. Besides basic things such as function, quality and capacity, color, packaging and bottle shape are also playing an increasingly important role in promoting sales. Chanel no.5 perfume has a unique product support point and a complete quality assurance team. Is that enough? Mrs Chanel thinks that it is not perfect, and needs to upgrade chanel no.5 perfume on the bottle shape again, so that it is completely independent of the high-end perfume forest and emits its own strong dazzling and unruly light. Based on the concept of overall image, Mrs. Chanel believes that perfume is the last important step in women's overall dress. Therefore, even though only a perfume family would launch perfume at that time, Mrs. Chanel, a fashion designer, decided to insist on launching Chanel brand perfume, and she had obvious talent and excellent opinions on bottle design: "My aesthetic view is different from others: others are afraid of adding, but I reduce one by one." It is precisely for this reason that the simple shape design of chanel no.5 perfume bottle is the most peculiar one in the perfume works of the same period, because among all perfume bottles with extremely complicated and colorful functions, only chanel no.5 perfume is like a bare bottle. However, this simplicity has formed a new aesthetic force and successfully entered the elegant hearts of ladies and gentlemen. Finally, they don't have to indulge in flashy wealth, but can find valuable texture in simple and powerful design. The bottle cap of chanel no.5 perfume bottle is cut with precious stones, and the square body of transparent crystal has neat lines, and the black fonts of "Chanel" and "N 5" appear on the white background, which is impressive. However, at that time, many people were not optimistic about this perfume that looked like a medicine jar. Even some fashion experts who have seen chanel no.5 perfume believe that Mrs Chanel's reputation will be destroyed in this "humble" bottle. As a result, they didn't expect that this bottle of perfume, which they didn't like at first, was more popular than their life span. For this reason, chanel no.5 perfume bottle was selected as an outstanding contemporary art work in 1959, which ranks among the exhibits of new york Museum of Modern Art ... This is an aesthetic pursuit and an important part of marketing differentiation-only by boldly innovating and stepping out of its own new way can brands and products get better development.
Advertising communication: amazing vision is always elegant and unique.
Advertising is an important carrier to establish brand image and promote product sales. Any company will pay attention to advertising communication and advertise more or less. However, advertising has a problem of good or bad effect, which is ultimately reflected in the advantages and disadvantages of advertising, such as the degree of effect of advertising design, the appropriate choice of advertising media, the number and period of advertising and so on. Only comprehensive and balanced, the advertising communication effect will run well. The advertising communication of perfume in chanel no.5 is a model in this respect. For example, in terms of advertising design effect, the advertisement of chanel no.5 perfume has amazing visual performance on the one hand, such as a huge "5" standing on a solid color background such as black and red, and a gourmet beauty standing in the center. Chanel no.5 perfume has flown from the hands of beautiful women, and the perfume is romantically floating in the air, giving people a sense of beauty and strong visual sense. On the other hand, it is closely combined with its brand connotation, conveying a noble and elegant. Let consumers enjoy it, at the same time, they can enjoy it-such design expression and advertising appeal undoubtedly combine what chanel no.5 perfume brand wants to tell and convey to the target consumers. A good design work, if put in improperly, is equivalent to hitting Shui Piao. Chanel No.5 perfume brand has strict control over the advertising media, which must be closely related to the target consumers of Chanel No.5 perfume, such as high-end professional magazines and high-end club magazines. In terms of the number and period of advertisements, chanel no.5 Perfume is targeted in a planned way, and its coverage may not be particularly wide, but it insists on timely advertisements.
Terminal construction: Focus on places where rich celebrities gather.
Terminal sales is the final stage of brand, product and all efforts to turn into value. Good terminal construction is helpful for product display and sales. Chanel No.5 perfume attaches great importance to terminal construction, and its selection is more rigorous and accurate. In order to better locate and attract target consumers and promote the overall mass sales of chanel no.5 perfume, terminal counters and specialty stores are specially set up in high-end department stores, five-star hotels, high-end clubs and other places where rich and famous people gather, but it is difficult to find the fragrance of chanel no.5 in general places. Why are you doing this? Because chanel no.5 perfume is determined and selected around the brand positioning and the core value of the brand to be conveyed. In fact, taking the brand as the center and taking the road of characteristic terminal construction suitable for its own development can reduce the blind exploration of enterprises or brands and promote the rapid development of enterprises, just like chanel no.5 perfume.