Since opening the first store in Beijing in 2006, Master Kong's private beef noodle restaurant has been strongly involved in the mainland market and achieved a series of good benefits. As a new catering chain under the catering business group of Ding Xin International Group, Master Kong's private beef noodles have been committed to making Master Kong's private beef noodles the most modern beef noodle restaurant with private characteristics by providing exclusive delicious beef noodles and exquisite catering, so that consumers can enjoy five-star delicacies in a high-quality environment. By the end of 2009, after three years of development, Master Kong's private beef noodle restaurant has opened 36 stores in major cities in China. In an exclusive interview with a famous newspaper reporter, Li, deputy director of Ding Xin International Group's catering business group, revealed that the operation of Master Kong's private beef noodle restaurant is very ideal at present, with sales performance of about 1 100 million yuan in 2008 and 300 million yuan in 2009.

Master Kong originally planned to complete 869 private beef noodle restaurants of Master Kong in 10, but now Ding Xin Holding Group supports Master Kong noodle restaurant and wants to expand Wanjia noodle restaurant in the mainland in ten years.