From the brand monitoring situation, China's fresh egg market is not highly concentrated, and the market share of the top ten brands in the fresh egg market is about 40%. Sundial Village, Zhengda and Mengshan Jiao became the three hottest-selling brands. By monitoring the market sales data of large retail enterprises across the country, the top ten brands of fresh eggs in China in 2015 are ranked as follows:
Note: The market share of each brand is mainly derived from the summarization of the monthly and annual sales data of large retail enterprises in China and the market coverage, and does not represent the sales data of the brand through other marketing methods and other channels.
Data source: database of China Business Industry Research Institute
The 2017-2022 China Fresh Egg Industry Market Survey and Investment Prospect Research Report released by China Business Industry Research Institute points out that in 2015, China's fresh egg industry market share ranked the top ten brands are: Sundial Village, Zhengda, Mengshan Jiao, Clucky, Mulan Lake, Clucky Fruit Joy, Eight Peaks Forest ShengDan, DeQingYuan and JiaMeiHui. From the brand monitoring situation, St. Di Le Village, Zhengda and Mengshan Jiao for the three hottest brands, fresh eggs market, the top ten brands market share of about 40%, the market concentration is not high.
1, St. Di Le Village
Sichuan St. Di Le Village Ecological Food Co., Ltd. is a biotechnology enterprise held by Sichuan Tiejirushi Group. Founded in 2001, the company is mainly engaged in green farming, green egg and meat production and deep processing and other series of health food development and production, and the development of tourism and vocational education and training and other industries. The company is the first enterprise to establish a doctoral workstation in China's egg industry, one of the two enterprises that formulated the national egg standard, and the "National Excellent Leading Food Enterprise in Food Industry" selected and named by China Food Industry Association.
2, Zhengda
Zhengda Group is a Thai-Chinese founded well-known multinational enterprises, after more than 80 years of development, the group has formed a farming, food industry, commercial retailing as the core, pharmaceuticals, locomotives, real estate, international trade, finance, media, and other areas of **** with the development of the business pattern. Beijing Zhengda Egg Co., Ltd. is invested by Thailand's Zhengda Group, is currently Asia's largest, China's first egg "one-stop" production enterprises, the company in the production of eggs on the basis of egg products has also formed a whole industrial chain of circular economy based on egg products, laying hens, organic fertilizers and other by-products as a supplement.
3, Mengshan Jiao
Shandong Province, Mengshan Jiao Trade Co., Ltd. was founded in 2003 in Jinan, Shandong Province, mainly in the operation of egg products, but also involved in the sale of room temperature preservation of food; poultry farming, tree planting; daily necessities, construction materials, textiles, machinery and equipment sales. The company mainly cooperates with Ginza Supermarket, RT-Mart, Hualian and Uni-Ginza.
4, clucked
Dalian Han Wei Enterprise Group Co., Ltd. was founded in 1982, Han Wei founded the family chicken farm. After years of development, the group has become a large enterprise group with animal husbandry, egg powder deep processing industry, marine ecological industry, bio-organic fertilizer industry as the pillar. The group now owns China's largest modernized egg-laying chicken breeding enterprise, bio-organic fertilizer production enterprise, the world's largest abalone breeding enterprise, sea dragon saliva, marine biological health care products enterprise and Asia's largest egg powder deep processing enterprise. Cackling is the company's registered trademark used for eggs, has been included in the China Well-known Trademark, China's famous brand.
5, Mulan Lake
Wuhan Huangpi Mulan Pond Breeding Co., Ltd. was established in 2004, is located in Huangpi, Wuhan City, Hubei Province, the national AAA ecological environment tourism area, the main Mulan Lake pollution-free eggs, countryside, pure earth eggs and so on. The company adheres to the "customer first, the courage to scale new heights" business philosophy, adhere to the "honesty and trustworthiness" principle to provide our customers with quality service.
6, cackling Jia Guo Jia
Hubei Shendi Agricultural Science and Trade Co., Ltd. was founded in 2004, is an egg deep processing as the focus, large-scale breeding of laying hens as a carrier, set of powdered eggs, egg, egg processing, eggshell, shell membrane deep processing and cold storage logistics as one of the agricultural industrialization of the national key leading enterprises, the state's high-tech enterprises, academicians and experts in the enterprise workstations, Egg processing engineering research center in Hubei Province.
7, Bafeng Forest
Hefeng Bafeng Biotechnology Development Company was founded in August 1980, is located in the beautiful scenery of the country's top ten well-off villages - Hefeng County, Bafeng village. The company is a leading agricultural industrialization enterprise mainly focusing on the research and development of biomedical science and technology, operating in the biological research and development industry, breeding industry, liquor industry, forestry industry, coal industry, building materials industry, tourism industry, etc., and the development of biomedical products, Bafeng forest egg series products, earth king liquor series products, mechanism of cement bricks and tiles, etc..
8, Shendan
Hubei Shendan Health Food Co., Ltd. is to egg products production, integration of feed processing, breeding services in one of the national key leading enterprises in agricultural industrialization, is currently China's full range of varieties, sales of poultry eggs R & D processing base. With an annual processing capacity of 180,000 tons of feed, recycling and processing 50,000 tons of various types of egg products. The company's leading products are eggs, salted eggs, tea-scented eggs and other traditional egg products, and in recent years developed a clean egg, egg sausage, dried eggs, boiled eggs and other products to fill the industry and the domestic market gaps, the number of varieties ranked first in the industry.
9, Deqingyuan
Beijing Deqingyuan Agricultural Science and Technology Co., Ltd. is a foreign-invested enterprise, is a global environmental protection fund in China to invest in ecological agriculture projects. The company is the world's leading eco-agriculture enterprise, creating a sustainable eco-agriculture model, establishing the world's leading circular economy standards, leading the industrialization of agriculture, and continuing to provide consumers with high-quality eco-food and clean energy. The company promoted and participated in the formulation of China's first egg standard, creating the first Chinese egg brand.
10, Jia Mei Hui
Shandong Province Commercial Group Co., Ltd. is the end of 1992 by the Department of Commerce of Shandong Province, the whole system of transformation of the formation of state-owned enterprises, was established more than 20 years, the Group continues to reform and forge ahead, and actively seize the opportunity to have grown into a modern retail, real estate, biomedicine, hotels, tourism, culture and media, financial payments, property, automotive services, education, science and technology, and other areas of diversified enterprises. It has grown into a diversified enterprise covering modern retailing, real estate, biomedicine, hotel and tourism, culture and media, finance and payment, property, automobile service, education and technology. It owns three well-known trademarks in China, namely "Ginza", "Runjie" and "Mingren". "Jiameihui" is Ginza's own brand.