For catering enterprises, under the demand of brand chain and enterprise development, should the supply chain be built by itself or with the help of mature supply chain enterprises?
How to turn the supply chain into an enterprise development advantage, regardless of self-construction or borrowing? Look at these two supply chains that serve many first-line catering enterprises, and you may be able to get a good idea.
In recent years, supply chain enterprises have repeatedly obtained huge financing. For example, Wangjiahuan Agricultural Products Group, a food supply chain enterprise, recently completed a B+ round of financing of 800 million yuan, which is impressive.
Driven by the new consumption trend, catering supply chain and catering chain are actually two sides of an organic whole. Whether joining or directly operating, a perfect supply chain can ensure the quality of products with higher quality and higher efficiency, thus injecting strong vitality into the restaurant chain.
Just like grandma's family, which is famous for its high cost performance, why is it "cheaper to sell more" but not "eaten down" by customers? Behind the infinite scenery is the supply chain that silently supports the standardized operation of large-scale stores.
Since 20 14, Xicha has been looking for partners and customizing tea from the perspective of improving the supply chain. The upstream tea suppliers of Xicha are all over India, Taiwan Province, Henan, Guangxi and other places, and are constantly increasing. The volume of tea, from the initial simple small amount of trading relationship, reached 20 15 monthly average1ton, to 20 16 years, with an average of 20 tons per month.
Through the cooperation with the upstream supply chain, Xicha will sell thousands of yuan a catty of tea at ordinary times, and finally present it to customers with a drink of about 20 yuan through the purchase volume, formula and presentation method.
Beijing is not only the front position of restaurant chain, but also the pioneer market of supply chain.
In Beijing, more and more catering enterprises with different formats are extending to the catering supply chain to seize the blue ocean of the catering supply chain.
Founded in 1996, Meizhou Dongpo is a comprehensive enterprise integrating catering chain and food processing. The company owns four brands of Meizhou Dongpo Restaurant, Wangjiadu Hot Pot, Meizhou Snack and Yupan Family Cuisine, as well as three branches of Wangjiadu Food Company, Dongpo Taste Agriculture Company and Logistics Supply Chain Company.
At present, Meizhou Dongpo has opened more than 100 direct stores around the world, realizing the layout of chain network stores centered on Beijing and covering Shanghai, Sichuan, Hebei, Hubei, Shaanxi, Jiangsu and other provinces and cities, and has 5 direct stores in Los Angeles, USA. Its Meizhou Dongpo Restaurant is the largest Sichuan food chain enterprise in China at present.
Since 2008, Dongpo, Meizhou has tried to build a "trinity" system, that is, the agricultural company, the central kitchen and the food processing factory work together, from the source to the processing and production, and then to the output of finished products.
Nowadays, Meizhou Dongpo Group not only has a complete central kitchen factory integrating R&D, food sorting and processing, centralized procurement and distribution, and learning experience, but also has a comprehensive base of Sichuan food industry chain with huge scale and rich formats, further consolidating its position in the industry.
Its supply chain has served many catering customers, such as familymart, Master Kong Beef Noodles, tian teacher Braised Pork, and Hefulao Noodles. In terms of terminal channels, the products cover many offline retail channels such as Sam Member Store, Ito Yanghuatang, Wal-Mart, Carrefour, Quanjia, Rosen, 7- 1 1, and there are flagship stores in online JD.COM, Tmall and Pinduoduo, leading the development of the industry from different dimensions.
During the epidemic, Dongpo, Meizhou, entered the supermarket, opened a stall of less than 20 square meters in the supermarket, and realized the retail of catering by selling semi-finished products such as steamed buns, side dishes and braised dishes. Sausage, pepper, pepper, bean paste and other products are also produced in the food factory in Dongpo, Meizhou, and can be sent from the factory to restaurants in the United States and all over the country.
These are inseparable from the past in the supply chain. To put it bluntly, only with the supply chain can we realize the national layout of new retail and catering in supermarkets.
3. "Ice City String Bar" transformation? The supply chain behind countless barbecue products
In the barbecue industry, there is a saying that "the southern wooden house is the northern ice city", and this "northern ice city" refers to the string of ice cities. In 2004, founder Zhang Li opened the first store in Beijing, and then expanded rapidly through direct operation and joining, and has now become the leading brand of barbecue category.
In the process of brand development, founder Zhang Li realized that in order to be a kebab chain, the safety of ingredients must be guaranteed, so the prophetic ice city kebab bar made a rare move in the kebab industry-building a food processing factory.
This processing factory, known as the "Ice Factory" in the industry, is located in Yanjiao, Hebei Province, with a factory area of 1 10,000 square meters. It has four production lines, which can cover the processing and production of various kinds of ingredients and meet the needs of users through multiple channels and scenes.
The mutton, which is the mainstay of Bingcheng skewers and has been widely praised, comes from the ice factory. The secret of its delicious taste lies in that the processing factory can quickly freeze the meat within 15 minutes, firmly lock the juice and taste, and then distribute it to various stores for storage through the self-built cold chain transportation fleet, which ensures the fresh taste of the ingredients to the maximum extent.
Ice City Bar also uses food processing plants and central kitchens to form a complete production system. The produced seasoning is directly sent to the central kitchen for taste blending, forming a unified finished product, and then loaded and delivered. The store only needs to unpack and use it, and a zero-based employee can complete it with a little training.
The central factory has its own independent brand-Lisike. In an interview with the media, Zhang Li once said that Lisike should be turned into a supply chain company like Shuhai and put on the market. At present, Lisike has achieved about 70% unified distribution of products for the front-end stores of its own brands, such as ice city skewers, Li の roast birds, open-bar alms and chicken, and brother Guo fried noodles. It also provides food processing services for companies such as Boxma Xiansheng, Metro, a first-line northwest cuisine brand, IKEA, Yunhai cuisine and Daoxiaoman.
The food supply chain covers condiments, hot-processed cooked meat products, frozen meat, quick-frozen pasta, baked cakes, skewers and many other categories.
Even if the category head is achieved, the ice city string bar still has not stopped moving forward. Not long ago, Bingcheng Chuanba signed a strategic cooperation agreement with the well-known domestic food fresh supply chain service platform "Meicai". The two sides will give full play to their respective advantages in supply chain services, product research and development, and * * * deepen the barbecue supply chain field.