According to media reports, Xia Ganliang, general manager of Zhang Xiaoquan, said in a video that China people cut vegetables with knives in a wrong way, and all Michelin chefs would not cut vegetables like this. Why the Michelin chef cuts the sliced meat thinner and the sliced cucumber more transparent is because there is a fulcrum in front. Zhang Xiaoquan cocked his head in front of the knife, which is not a sense of design, but a kind of consumer education. Zhongxin Jingwei saw that on March 9, 2022, Tik Tok account with the ID of "Online Story Collection" sent a group of videos entitled "Xia Ganliang, General Manager of Zhang Xiaoquan: How to Sell Knife Scissors with 570 million yuan at 10 yuan", among which the above controversial videos were included.
According to public information, Xia Ganliang, 1984, 10, was born in Shanghai on June 5th. He holds a bachelor's degree in law from Fudan University and a master's degree in business administration from Shanghai Jiaotong University. 20 13 July to 20 1 17 Vice President of Fuchun Holding Group Co., Ltd. 20 13 July to 20 16 March General Manager of Zhejiang Yuntong Electronic Commerce Co., Ltd.; 2065 438+06-2065 438+08 General Manager of Hangzhou Zhang Xiaoquan Industrial Development Co., Ltd.; 20 18 May to present, served as director and general manager of Zhang Xiaoquan. In addition, Xia Ganliang is also the chairman of Shanghai Jintu E-Commerce Co., Ltd. ... Externally, Xia Ganliang also bears the label of young entrepreneur, e-commerce logistics expert, professional manager, publisher and economist.
I once searched for "Chopping garlic with a kitchen knife"
It is worth mentioning that just a few days ago, some media reported that a consumer in Guangzhou used a Zhang Xiaoquan kitchen knife to pat garlic, and the kitchen knife was disconnected. The consumer contacted an e-commerce channel dealer in Zhang Xiaoquan to report the problem of broken knife surface, and the customer service of the dealer replied that "the kitchen knife can't shoot garlic". Subsequently, "Zhang Xiaoquan customer service said that kitchen knives can't shoot garlic" related topics quickly boarded the hot search in Weibo.
On the evening of July 15, Zhang Xiaoquan announced that the product purchased by consumers in the above incident was named "Longque Chopping Two Knives", and the price of this product was 99 yuan, which was suitable for ordinary family kitchens and was a household knife with high cost performance. The product is characterized by high sharpness and good durability, which is longer than changing knives for slicing food. "Two Knives Chopped by Dragonfinch" was launched on 20 18, and by the end of June 2022, the sales volume had exceeded 60,000. Since listing, we have received official customer complaints from consumers 1 1, and the customer complaint rate is about 0.0 183%.
Zhang Xiaoquan said that the improper customer service response of relevant dealers caused public concern. On July 14, the company's official customer service contacted the consumer again, apologized for the improper communication mode of customer service, and presented a new knife as a token of sincerity. The consumer chose one in the brand flagship store (delivered). Regarding whether Zhang Xiaoquan's knives can shoot garlic, Zhang Xiaoquan said that generally speaking, the company's conventional knives can shoot garlic, but at the same time, he reminded consumers that not all knives are suitable for shooting garlic, and some knives with high hardness or special purpose are at risk of breaking if they are used to shoot garlic.
After the incident of "the kitchen knife will break as soon as it hits garlic", the relevant person in charge of Zhang Xiaoquan once told the media that "in this R&D strategic cycle, the company may develop a knife specially used to hit garlic according to the needs of consumers". On June 5438+08, the relevant staff of Zhang Xiaoquan Securities Department also confirmed this news to Zhongxin Jingwei.
Selling knives and scissors earns more than 500 million a year.
According to public information, Zhang Xiaoquan is a modern hardware manufacturer integrating design, research and development, production, sales and service. The company's main products include scissors, knives, sets of knives and scissors and other household items. According to official website, Zhang Xiaoquan brand was founded in the first year of Chongzhen in Ming Dynasty (A.D. 1628) and has a history of nearly 400 years.
In September, 20021,Zhang Xiaoquan was officially listed on the Growth Enterprise Market of Shenzhen Stock Exchange. The annual report shows that in 20021,the company realized an operating income of 760 million yuan, a year-on-year increase of 32.81%; The net profit of returning to the mother was 78.7328 million yuan, a year-on-year increase of 65.438+0.96%. Among them, during the reporting period, the company achieved an annual income of 526 million yuan for its traditional advantage products, with a year-on-year increase of 20%, accounting for 69.22% of the company's total operating income and a gross profit margin of 37.67%.
However, by the first quarter of 2022, the net profit of Zhang Xiaoquan's return to her mother was almost halved, and the current operating income was 209 million yuan, a year-on-year increase of 28.09%; The net profit returned to the mother12,457,500 yuan, down 45.96% year-on-year.
Zhang Xiaoquan explained that the company's performance fluctuated greatly in the first quarter of 2022 because its subsidiary Yangjiang Zhang Xiaoquan Intelligent Manufacturing Co., Ltd. was officially put into production in early 2022. Because it is in the early stage of capacity climbing, the loss in this quarter has increased significantly compared with the same period of last year; The domestic epidemic has been repeated, and the logistics express delivery in many areas has been continuously blocked, and the income is less than expected. In particular, the company's retail channel management department and core stores are located in Shanghai, and sales are basically stagnant due to the epidemic; Affected by the epidemic, the company increased the marketing promotion of e-commerce platforms such as Tik Tok, and the corresponding sales expenses increased.