1. What is self-media IP

IP is the abbreviation of "Intellectual Property", and the literal translation is "intellectual property self-media. Self-media IP"

For a superstar, it can gain platform traffic, high visibility, valuable content, and brand influence.

A simple criterion: whether it can break away from the influence of a single platform based on its own attractiveness. Restraint, obtain traffic on multiple platforms and distribute it

For example, super IP celebrities such as Rampage Comics, Papi Jiang, and Logical Thinking are all given.

Represents the yearning of this type of people, the representative of personal IP, without the need for high-end promotion and drainage. In the era of personal super IP, business

The model has undergone earth-shaking changes.

2. Operation and promotion of self-media

We-media has IP attributes in terms of content attributes, but in terms of operation and promotion, we It should be recognized that the operation and promotion of self-media

belongs to the category of commercial operations, and their promotion and establishment of their own characteristics should be in the direction of branding,

and need to be consistent with the brand Some operational paths, that is, making commitments to the market and users in terms of awareness, reputation, and product quality.

3. The commercial value of self-media personal IP<. /p>

The essence of business is to create customers, and the essence of e-commerce is to provide users with better services and experiences in an era when the supply of products and services exceeds demand. Starting from experience, we can meet the core problems that customers need to solve in the Internet.

The development of industrialization has caused oversupply in the supply chain, and the development of informatization and production technology. , resulting in excessive product performance and similar functions. Internet e-commerce has aggravated the problems encountered by consumers when they open a web page and click to search. It's not that you can't find the product you want, but that you find hundreds of similar and homogeneous products, as well as the same functional claims on the product introduction page. When consumers lose their attention, Traditional business models cannot solve the problem of effective links between website traffic and purchasing behavior, and traffic cannot be converted into sales. 4. Self-media IP monetization model

1. Selling influence, simply put, is advertising. Through the vast fan base, business owners can find you and let you insert ads into the output content. The best thing about advertising is that it is naturally connected to your own content.

in the content 2. Selling products, such as publishing books, online lectures, etc., because you have a certain well-known fan base, you can output high-quality online or For offline products, this is a good way to use the fan base to bring benefits to yourself.

Summary: To build self-media IP, we still need to seize the opportunity. In the field of subdivision, it is easy to do it if you have not been involved in it. For example,

There are many big companies in agriculture, rural areas and food. Ka, now if you want to be a good self-media, you should do a good job in content creation and output valuable articles. Toutiao

is to encourage high-quality creators and let a large number of fans find their favorite authors and follow them. That is Fan economy,

By seizing this part of the user group, the value of your account will increase.

Learning self-media, like learning other knowledge, will encounter difficulties and bottlenecks. The key is not to give up.

The motivation for learning is, why are you learning, is it to follow the trend? Or do you really like it in your heart?

If you give up easily, then you don’t like it at all. What you truly agree with from your heart is that you will find a way to do it no matter what.