In the past two months, various introductions and rumors about 192 1 GUCCI have been circulating in the high-end life circle of Modu. And some people will be confused: didn't GUCCI already have a restaurant?
That's why FASHIONDES wants to take you to find out: What is 192 1 GUCCI, and why can it be called the first restaurant in GUCCI history?
GUCCI first set foot in the catering industry about 10 years ago. In 2006, in order to cooperate with GUCCI Museum in Florence, Italy, an open-air cafe named GUCCI CAFF was opened on the first floor. At that time, fans were full of praise for his coffee and dessert.
Since then, GUCCI's catering business has expanded to Asia, while GUCCI Caf? Ginza. In addition to coffee, the main business has also begun to provide simple meals for fashionable office workers.
192 1GUCCI, which settled in Shanghai this time, is different. It is the first official restaurant opened by GUCCI brand in the world, which is different from GUCCI CAF, which used to focus on atmosphere creation. , provided a grounded western-style senior dinner.
In addition to its main business, the overall style of 192 1 GUCCI is similar to GUCCI CAF? Totally different.
Guqi museum coffee house
GUCCI MUSEO Cafe in Florence's main square? As a part of GUCCI Museum, together with the surrounding bookstores, gift shops and cinemas, it has created a complex experience space full of historical views and cultural atmosphere, and Italian seafood and ham are their indispensable delicacies.
GUCCI CAF from Hyundai department store in Seoul, South Korea? It operates as a limited time pop-up store, highlighting the young and lively Korean style, which is very modern.
GUCCI 192 1, which has been in business for two months, continues to improve its service and develop its catering business. Gucci successfully conveyed to us the idea that "we not only sell luxury goods, but also sell life". For fashion experts, since then, we have another reason to "go to Shanghai instead of Milan".