The reasons for Luckin Coffee’s re-listing include brand influence, business development, SPAC merger, etc.
1. Brand influence Although Ruixing Coffee’s reputation was damaged to a certain extent during the financial fraud incident in 2019, after the company took a series of recovery measures, Ruixing Coffee’s reputation was restored and it regained market share.
of trust.
2. Business development Luckin Coffee has made many changes before the resumption of trading, such as re-formulating the corporate governance and management structure, strengthening internal control and audit mechanisms, etc. These measures are conducive to the business development of Luckin Coffee.
3. SPAC merger Luckin Coffee has re-listed through a merger with a special purpose acquisition company (SPAC). This merger can provide the company with more financial support and development opportunities.
Introduction to the taste and flavor of Luckin Coffee: 1. Taste characteristics of Luckin Coffee: Luckin Coffee is famous for its mellow taste, diverse flavors, and soft acidity.
These characteristics are due to Luckin Coffee’s material selection, roasting process and brewing process to ensure the best condition of the coffee beans, giving each cup of Luckin Coffee a unique taste and flavor.
2. Luckin Coffee’s flavor types: Luckin Coffee has launched a variety of different flavors based on consumer needs, such as latte, cappuccino, Americano, mocha, etc., to meet the tastes and needs of different groups of people.
3. Pairing of coffee and food: In addition to drinking coffee alone, the combination of coffee and food is also a feature of Luckin Coffee.
Luckin Coffee will launch a variety of delicacies to go with coffee, such as truffle fries, tiramisu, etc., so that consumers can enjoy the special taste of Luckin Coffee while enjoying delicious food.