It’s the annual crayfish season again. Crayfish has evolved from a specialty in some places to a national food celebrity. Today we will talk about how crayfish makes you addicted?

And make you willing to spend all your money for it?

It’s the annual crayfish season again, and every year at this time, my mouth is watering for crayfish. As a Luzhou native, my love for crayfish comes from the bone marrow. I remember eating lobster and drinking it at an open-air stall.

The life of beer is so pleasant.

However, whether you admit it or not, crayfish has surpassed the Shaxian snacks, braised chicken and rice and other food celebrities that were popular all over the country, and has become China's well-deserved No. 1 food celebrity.

1. How does an invasive species become an internet celebrity?

Speaking of crayfish, during the Spring Festival this year, I wrote a special article to introduce how crayfish entered China from Louisiana, USA, and how it came to the dining table from an invasive species.

Here, I won’t go into too much detail about the development of crayfish, and let’s not talk about the so-called biological and chemical weapons of the year. The famous invasive species has become a miserable creature that can only survive in China by farming.

So, let’s discuss why crayfish can become a super internet celebrity that attracts countless people?

When it comes to crayfish, I believe everyone has a feeling that this is a seasonal creature that emerges in winter and summer, but as long as this creature appears, whether you are on Weibo, WeChat, Kuaishou, or Momo, any social application will be affected by it.

If you conquer it forcefully, the number of comments and likes will explode directly, but why is this?

I think the reason why crayfish has become popular is mainly inseparable from its inherent internet celebrity attributes: First, it has its own super social attributes.

Crayfish are a standard green color when they are raw, but after being cooked, the astaxanthin turns red, so the crayfish turns into a stunning bright red. This color is absolutely unique among many delicacies.

It is one of the standout dishes. Although it is the dish that is photographed, the crayfish is definitely the most beautiful. Just imagine how tempting it is to see the shiny, red crayfish lined up against the backdrop of various condiments such as chili and Sichuan peppercorns.

People, this leads to the fact that crayfish has the function of "not only eating but also drying", so the first thing everyone does when eating crayfish is to take pictures and upload them to Moments.

In addition to good looks, the way to eat crayfish is also very particular. Although everyone has their own preferences for radish and cabbage, how to peel a crayfish cleanly is definitely a reflection of a boy's personal charm and ability. In addition,

, coupled with the long process of eating crayfish, there is not much to eat and will not gain weight, so if you ask a girl out for dinner, crayfish is often the first choice of many girls, so crayfish has become

Dating channels.

It would be a shame for Xiasheng not to post this food with a sense of ritual.

Second, the way to eat crayfish satisfies the psychology of foodies.

As mentioned before, since there are not many things to eat with crayfish, people who love to eat crayfish can often comfort themselves. Even if the shrimp shells in front of them have already piled up, they can tell themselves straightforwardly that "the meat is very delicious".

"You're young", "I didn't eat much".

This kind of psychology makes crayfish truly have the necessary conditions for being a super internet celebrity, because for a foodie, what could be happier than quickly consuming delicious food without overeating?

In addition, there is a special way to eat crayfish. The process of eating crayfish must be done with both hands and the left and right sides. This should be the only way in today's mobile Internet world that can make everyone put down their mobile phones and work hard to communicate seriously.

Bar.

Therefore, the gourmet experience of crayfish far exceeds that of other so-called high-end gourmet dishes.

The third is the unique ritual of eating crayfish.

Across the country, crayfish seems to have become a super delicacy to welcome the arrival of summer. Why do you say this?

Because only when eating crayfish can anyone let go of their so-called reserve and eat shrimp while drinking cold draft beer. This ritualistic way of eating allows everyone to take off their usual disguise and immerse themselves in the world.

The life experience of eating large pieces of shrimp and drinking large amounts of wine can truly relax your body and mind.

Moreover, eating crayfish is the only delicacy that you don’t have to worry about whether the environment is excellent or whether the air conditioner is powerful. Anyway, you are already sweating profusely from eating, and the air conditioner does not seem to be so important anymore. Is it important that the environment has crayfish?

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The above three attributes make crayfish the number one Internet celebrity in the food industry, and no one can shake this position.

2. How did crayfish become a super profitable outlet worth hundreds of billions?

After talking about how crayfish automatically became a super internet celebrity, let’s talk about how crayfish + the Internet?

If an industry wants to detonate a super outlet for investment, it often needs to have the following characteristics: First, it has the attributes of a super Internet celebrity and can bring its own traffic.

The second is to have diversified business methods, allowing capital to have more room for imagination.

The third is a consumption scenario with strong stickiness, so that everyone has the desire to continue to consume.