If you want to join a restaurant, you must first understand the corporate background, business model and joining policy of the brand you want to join.

The quickest way is to find relevant information through their official website, and it is best to go to the brand headquarters for a comprehensive field trip when you have time. Only by fully understanding the brand can we consider the basic problems of joining the brand.

2. Do a good job in market research

Market research is an important part of catering joining. Conduct market research in the area where you want to open a shop, including market demand, industry competition and passenger flow. , thus ensuring the business of subsequent franchisees.

3, the signing of the contract

The signing of the contract is the guarantee of the cooperative relationship between the franchisee and the headquarters, and also guarantees the rights and interests of the franchisee. Therefore, when signing a contract, you must read the specific contents of the contract carefully.

These contents include: supply problems, handling of contract termination, etc. You must guarantee your rights and interests during your joining.

4. Product diversification

Product is the ultimate goal of customer demand. In order to ensure the return rate of consumers, the premise is to ensure the diversification of products to meet the needs of consumers at different levels.

More product structure and consumption choices can attract customers' attention. Only by satisfying customers' various consumption needs can the store's income be increased.

5. The importance of site selection

A good store location is the premise to ensure the later profit, so we must choose a relatively good store address under the premise of considering the input cost.

Normally, lots with prosperous economy and convenient transportation can bring more high-quality customers and ensure the normal operation of franchise stores in the later period. However, we should also consider avoiding lots with fierce competition among peers, lots with scattered passenger flow in the middle of commercial streets, lots close to banks and large supermarkets, and lots with poor accessibility, such as lots that are not suitable for parking and have poor visibility.

6. Shop decoration style

The decoration style is best matched with the product culture and content, and it must not be too complicated. Interior design should be as simple and refreshing as possible, with clear themes, and should conform to modern aesthetics.

7. Promote

Good quality and low price products will be deeply loved by consumers. Properly holding some promotional activities can not only attract consumers' attention, but also improve the exposure and popularity of product brands, thus increasing the turnover of stores.

In the early stage, shopping malls can use WeChat public platform, Weibo, Tik Tok, Aika Auto, Xiaohongshu and other platforms for publicity, and attract tourists through some feasible promotional activities. In the later stage, publicity can be carried out with the help of urban media on the premise of ensuring cost and effect.

8. Services

If you want to have a good reputation, it is not enough to have good products, but also to rely on the quality service in the store. We should fully understand the needs of consumers, look at problems from the perspective of consumers, maintain good customer relations, and treat consumers warmly and patiently. If conditions permit, we can conduct regular training for waiters.

Catering joining is not a trivial matter, and everything should be handled with caution. Although this catering joining process and skills are simple, it contains very important information. There are many "pits" in catering joining, and every link will be routine as long as it is not careful. I hope franchisees will read carefully to avoid being cheated!

Beginners must watch it! 8 catering joining process