In China, the price of a cup of Starbucks coffee is around 3 yuan-4 yuan.

iced mocha (extra large) 34, iced mocha (large) 31, iced mocha (middle) 28; Iced latte (extra large) 31, iced latte (large) 28, iced latte (middle) 25;

iced American coffee (extra large) 27, iced American coffee (large) 24, iced American coffee (medium) 21; Ice vanilla latte (extra large) 36, ice vanilla latte (large) 33, ice vanilla latte (middle) 3;

iced caramel macchiato (extra large) 35, iced caramel macchiato (large) 32, iced caramel macchiato (middle) 29; Chocolate frappuccino (extra large) 32, chocolate frappuccino (large) 29, chocolate frappuccino (middle) 26;

Matcha Frappuccino (extra large) 36, Matcha Frappuccino (large) 33, Matcha Frappuccino (middle) 3; Vanilla Frappuccino (extra large) 32, Vanilla Frappuccino (large) 29, Vanilla Frappuccino (middle) 26.

Extended information:

Starbucks' price positioning is "luxury that most people can afford" and its consumer positioning is "white-collar workers". Most of these customers are high-level intellectuals, who like fine products, food and art, and they are consumers with high income and high loyalty.

in the catering service industry, the cost of differentiation is very high, so it is very difficult to attract customers through products and prices. However, customers often will not change for a long time after agreeing with a service, and will use this service stably for a long time. This is particularly obvious among white-collar workers, who always have a psychological tendency to pursue stability. Therefore, Starbucks uses "attack strategy" to move customers and cultivate their loyalty.