Culture is a social phenomenon and the product of people's long-term creation. At the same time, it is a historical phenomenon and the precipitation of social history. Culture in a broad sense refers to the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development. It includes material culture, institutional culture and spiritual culture. Culture refers to the history, geography, customs, traditional customs, lifestyle, literature and art, code of conduct, way of thinking and values of a country or a nation. Different places, different times and different cultures. Cultural exchanges and cooperation will inevitably occur in cultural exchanges, and cultural conflicts and cultural integration will inevitably occur between different cultures. With the progress of the times, culture will continue to carry out cultural inheritance and cultural innovation. This paper intends to discuss the cultural characteristics of Siyang city from the perspective of broad culture, talk about shallow understanding, and put forward some suggestions for leaders' reference. First, understand the importance of the construction of urban cultural characteristics. Cultural construction is not only an important part in the process of urbanization development, but also an important guarantee force for urbanization development. However, judging from the overall situation of China's current urbanization process, there is a widespread problem of backward cultural construction. In the name of modernization, some cities have been transformed beyond recognition, and their image is the same, which directly affects the quality of urbanization. In order to correctly guide urban development and scientifically improve urban taste, we must attach importance to and strengthen urban cultural construction, and form and strengthen our own urban characteristics. In modern society, the connotation of culture is getting richer and richer, covering almost all aspects of social life. To judge the development level of a city, people no longer simply look at the development speed and gross national product, but also at the urban environment and cultural taste, so as to judge whether the comprehensive strength of the city is sustainable. Culture is indispensable for building a modern city. A city without culture is a city without taste and future. Strengthening urban cultural construction, enhancing urban cultural image and enhancing cultural soft power are important issues in the urban construction and development of Siyang. In this regard, we are striving to promote the development strategy of revitalizing the city through culture. If foreigners can better identify Siyang, locals can clearly understand Siyang, and people who come to Siyang can love Siyang more, mainly through cultural symbol recognition, cultural inheritance recognition and cultural characteristics attraction. Therefore, in the process of urban expansion, construction and development, how to reflect the cultural characteristics of Siyang city is a problem worthy of great attention, re-examination and joint research. The construction of urban culture in Siyang has made some achievements. First, urban construction is accelerating, the expansion of new urban areas is accelerating, the transformation of old areas is being vigorously promoted, and the city's appearance is changing with each passing day. Second, in terms of cultural carriers, sports centers, gymnasiums and grand theaters have been built. Second, in terms of cultural landscape, the construction of the ancient city of Surabaya and Roman street was grasped; Thirdly, in terms of spiritual achievements, it refines Siyang's "humanistic spirit" and determines Siyang's "city card". Fourthly, in terms of cultural characteristics, some efforts have been made, which have a great influence on poplar culture and Surabaya Han culture. Fifth, in terms of culture and education, through the construction and development of educational modernization, a large number of famous schools have been built and developed, forming educational and cultural characteristics with Siyang characteristics and great influence in the whole province. Sixth, in terms of institutional culture, we have strengthened the construction of the legal system, formulated urban management norms, strengthened the construction of citizens' morality, and published "Citizens' Required Reading", "Citizens' Convention" and "Citizens' Code". Seventh, the linkage development of culture started, and the linkage development of culture and education, sports, health, tourism, commerce and other industries was explored, especially the "four cities creating together" achieved good results. There are still some problems in Siyang cultural construction. First, the total amount of history and culture is not much, the rescue and protection work is not enough, there are not many historical relics left, and the exploration, development and utilization are not enough; Second, the construction and development efforts are not enough, cultural investment is not enough, cultural planning is not enough, the number of projects is not much, and the cultural quality is not high; Third, the understanding of Siyang culture needs to be deepened. For example, the understanding of Siyang's cultural resources, cultural characteristics, cultural characteristics, cultural spirit, cultural image and cultural symbols is still unclear; Fourth, in Siyang's cultural style, the characteristics are not prominent, the personality is not prominent, the characteristics are not prominent, the concreteness is not strong, and the influence is not great. Fifth, the width of cultural expansion is not enough, the combination of culture and tourism is not enough, the combination of culture and industry is not enough, and cultural exchanges with foreign countries are not enough. The charm of a city lies in its characteristics, which are the reflection of national cultural characteristics. It is a distortion of a city's characteristics to artificially change its traditional features and forcibly inject something out of date. In the development of urban culture, we must do a good job of demonstration, grasp and carry forward the individuality and advantages of local and ethnic groups, humanities, history, geography and economy, integrate cultural characteristics into urbanization, soak the content of characteristic culture in our urban hardware construction, create the atmosphere of characteristic culture and shape the spirit of characteristic culture. Secondly, it briefly analyzes the factors of Siyang's urban cultural characteristics. As the construction and development of a local culture and the formation of urban cultural characteristics, there are many factors that affect it. To study the development of Siyang culture and the formation of urban cultural characteristics, we must briefly analyze the factors that affect the development of Siyang culture and the formation of its characteristics. (1) In terms of cultural origin, Siyang is the birthplace of Han culture in ancient Sishui, and the long-standing Han culture is the root of Siyang culture. It can be said that Siyang is the place where Chinese culture is passed down. (2) In terms of geo-culture, Siyang is located in the Yangtze River valley and is greatly influenced by the Yangtze River culture. Siyang, located in the lower reaches of the Yangtze River, is an integral part of the culture of the lower reaches of the Yangtze River. Located in the zone of Qilu culture and Wuyue culture, it can be said that it is the integration of North and South cultures. (3) Economically and culturally, Siyang's farming culture has a far-reaching influence, and Siyang has always been a big agricultural county. The commercial culture of Siyang rose in modern times, the commercial industry developed late, and the industrial culture spread for a short time. The cultural influence of the information age only began in the contemporary era. (4) From the perspective of historical celebrities. Calligrapher, geographer Zhang, textile master Lu and so on, these local historical celebrities still have great historical influence and historical and cultural significance. The above situation shows that there are "historical defects" in Siyang's history and culture for various reasons, but Siyang's history and culture is not a desert, but it still has rich connotations and numerous cultural influences. The factors affecting the development of Siyang culture are history and reality, foreign and local, humanities and nature, celebrities and society, positive and negative. We must adhere to the attitude of dialectical materialism and historical materialism, and it is wrong not to admit and see the existence and influence of Siyang's historical and cultural factors. We must realize that these factors will have an impact on the formation and development of Siyang's urban cultural characteristics. To shape the cultural characteristics of Siyang city, we must also make full use of the positive aspects of these factors, so as to find out the foundation, origin, performance and characteristics of Siyang city culture. Only in this way can we better promote cultural construction and highlight the cultural characteristics of Siyang. Three. The main principles of the construction of Siyang's urban cultural characteristics: A city should have its own characteristics and culture. The formation of urban cultural characteristics will go through a historical process. According to the law of construction and development and the actual situation of Siyang, the following principles should be paid attention to in shaping the cultural characteristics of Siyang city. (1) Adhere to the combination of history and modernity. We can't ignore the inheritance and utilization of Siyang's historical and cultural resources, and can't simply pursue the shaping of Siyang's modern cultural image. Siyang county has a history of more than 2000 years. In the course of its development, some major historical events, some historical celebrities and some ancient cultural buildings have appeared. Although it is rarely preserved and passed down, it is the sorrow of Siyang's historical and cultural protection, and it is also one of the key points for contemporary people to find cultural roots, leave historical and cultural symbols and create characteristic culture in Siyang. However, now that we have entered a major development period of building a modern metropolis, building a new Siyang with a sense of modern culture is our primary task and long-term goal, and we must work hard for it. However, in the process of urban expansion and urban cultural construction, we cannot simply copy an ancient Siyang, nor can we mechanically transplant a modern Siyang. We must adhere to the combination of history and modernity, organically combine the inheritance of Siyang's historical context with the implementation of Siyang's modernization, and better form Siyang's urban cultural characteristics. (2) Adhere to the combination of humanity and nature. Pay attention to the visualization of Siyang's natural landscape, humanistic culture and humanistic spirit. Siyang has a good natural environment, natural features and natural landscapes, and there are also many key natural landscapes that can be humanized. Siyang's human resources are still relatively rich, but in the historical development process, some have not been well preserved, some have not been discovered and utilized by us, and some have begun to be discovered and are being excavated and built. But this is not much. Therefore, in the construction and development of Siyang city and the construction of urban characteristic culture, we must combine nature with humanity, and fully explore and excavate the natural landscape and human resources of Siyang. This not only contributes to the construction of urban characteristic culture, but also leaves a rich cultural heritage for future generations. (3) Adhere to the combination of characteristics and commonness. Siyang culture should not only emphasize its own regional characteristics, but also have the characteristics of the times suitable for the times. Siyang is an excellent place with a long historical tradition and unique geographical and human resources. In the process of construction and development, we should seek Siyang's cultural personality from material culture, psychological culture and institutional culture, strengthen Siyang's cultural characteristics and form Siyang's cultural symbols. At the same time, based on local cultural characteristics, we should inherit the excellent traditions of Chinese culture, absorb the cultural factors of ancient China culture, learn from the positive influence of foreign cultures, strive to innovate advanced culture, carry forward the cultural spirit shared by the Chinese nation, build and develop advanced socialist culture, and integrate the advanced cultural commonalities of the national era while highlighting the cultural characteristics of Siyang city. Only in this way can Siyang culture be carried forward and give people a sense of uniqueness and identity. (4) Adhere to the combination of historical reappearance and innovation. On the one hand, we should pay attention to the cultural image of important historical celebrities, major historical events and historical development process in Siyang, on the other hand, we should strive to innovate modern cultural landscape, contemporary cultural image and advanced socialist cultural spirit. In the process of construction, efforts should be made to discover, excavate, sort out and reproduce important processes, events and important people with important positive historical and cultural significance in the history of Siyang development. On the basis of respecting history and paying attention to reality, we can reproduce or innovate history through urban planning and layout, architectural style, urban sculpture, tourist attractions, theme parks, cultural squares, cultural landscapes, characteristic streets and lanes, flat commercial plates and store decoration. Use modern scientific and technological means to record and integrate, set up special places and institutions to collect and manage, record, shape and reproduce a number of cultural symbols, so that people can feel Siyang culture from the beginning. Fourthly, based on the above analysis, it is one of the focuses of our research to find out the direction and focus of Siyang's urban cultural development and construction. Create urban cultural characteristics. We should not only accumulate urban material wealth, but also form our own urban cultural characteristics, which are the embodiment of urban culture. In the construction of Siyang city's characteristic culture, conceptual planning can be carried out from the perspective of grand culture. (1) Focusing on the goal of building a strong cultural county, we will continue to strengthen the construction of cultural venues and intensify the construction of cultural carriers. Wu Xiaoyu, member of the Standing Committee of the County Party Committee and Minister of Propaganda, told the author: "The county invested nearly 300 million yuan to build libraries, urban exhibition halls, revolutionary history museums, agricultural education museums, Populus tomentosa museums, gymnasiums, cotton museums, science and technology museums and swimming pools. Create a "cultural monument" in Siyang. (2) Building a "new city cultural landscape". As an important part of the new urban area of Siyang City, it is the focus of urban expansion and development and the representative of Siyang modern city. It has a good foundation in cultural carrier, human landscape, cultural identity, architectural style and urban style. Therefore, in the construction and development of new urban areas, we should pay more attention to the combination of construction and development process, plan and build cultural projects with urban characteristics, and further present urban cultural characteristics with Siyang cultural characteristics and modern cultural characteristics in new urban areas. (3) Create a "characteristic cultural block". Form cultural streets and lanes such as cultural entertainment street, cultural commodity street and gourmet cultural street. Siyang cultural development is combined with urban planning and construction, Siyang cultural development is combined with commercial operation, Siyang cultural development is combined with street view construction, and Siyang cultural development is combined with store decoration. So as to show Siyang culture in many ways and let people feel Siyang culture from many angles. (4) Create a "new carrier of Siyang culture". Siyang convention and exhibition center. At the same time, Siyang History Museum, Siyang Cultural Relics Exhibition Hall, Siyang Historical Celebrity Hall, Siyang District Love Exhibition Hall and Siyang Planning Exhibition Hall will be set up in the Convention and Exhibition Center to display Siyang's cultural relics and natural history, Siyang historical celebrities, Siyang's construction achievements and development prospects, thus forming a "Siyang Cultural Comprehensive Exhibition Hall" for Siyang's urban development. At the same time, according to the needs of urban development, we will do a good job in the construction of new carrier projects such as culture, sports, radio and television. (5) Do a good job in cultural identity project. In the process of urban construction and the development and expansion of new urban areas, we should pay attention to the planning and construction of cultural signs that reflect Siyang cultural characteristics and modern characteristics in urban areas, especially in new urban areas. For example, the construction of city parks, city squares and city sculptures. Reflecting the theme of Siyang culture will create a unique cultural landscape of Siyang city, highlight the cultural characteristics of Siyang, improve people's awareness of Siyang and enhance its cultural influence. (6) Do a good job in cultural exchange projects. In order to expand the popularity of Siyang city culture and absorb the positive influence of foreign advanced culture on Siyang, it is necessary to strengthen cultural exchanges. It is necessary to organize cultural departments and organizations, use various methods, broaden various channels, carry out cultural interaction, strengthen cultural exchanges, promote cultural cooperation, promote cultural integration and promote cultural development. Thereby expanding Siyang's cultural influence and Siyang's external visibility. V. Main measures for the construction of urban cultural characteristics in Siyang (1) Improve the cultural development plan and strengthen the construction of public cultural facilities. We should focus on improving urban infrastructure, strengthening rural infrastructure, developing grassroots infrastructure and giving full play to the role of infrastructure, and further strengthen the construction of cultural infrastructure. (two) to strengthen investment in cultural construction, so that both hardware and software. While increasing investment in hardware, we should also increase investment in software construction. In terms of capital investment, we should combine government investment with social investment, increase government investment in public cultural facilities, guide private capital to invest in cultural industries, and guide social units to increase investment in cultural activities. (3) Strengthen the cultivation of cultural talents and give full play to the role of cultural talents. Strengthen the construction of managers. Deepen institutional reform and strengthen the construction of leading bodies, management cadres and law enforcement teams in the cultural market. Strengthen the construction of professional workers, deepen the reform of public institutions, strengthen the management of public institutions, and strengthen the training of professional and technical personnel. Introduce, cultivate and create literary and artistic talents, expand the creative team and improve the creative level. Strengthen the construction of operators, and improve the organization of cultural industry associations in light of the needs of industrial development. Vigorously carry out the training of cultural enterprise operators. (4) Strengthen the development of cultural industries and support cultural construction with industries. Adhere to the common development of state-owned and private enterprises, and adhere to the requirements of promoting prosperity through industrial development. Focus on the management of state-owned cultural assets, radio and television network transmission, film screening services, cultural and entertainment markets, sports events markets, book and audio-visual products marketing, press and publication, printing and packaging, advertising, film and television audio-visual production, cultural and artistic sports training, and cultural and artistic intermediary business. (5) Accelerate the reform of the cultural system and enhance the vitality of cultural development. Renew the management concept, deepen the system reform, innovate the operation mechanism and innovative management methods. In terms of management methods, the management organs should change from the combination of management and office to the separation of management and office, from the management of cultural units to the management of the culture of the jurisdiction, and from the emphasis on urban development to the coordinated development of urban and rural areas. In terms of fund management, major public welfare cultures need to implement the government procurement system, special activities need to implement the government subsidy system, social and cultural activities need the support of social units, and commercial and cultural activities need market-oriented operation. In personnel management, reform institutions and enliven the employment mechanism. In the way of distribution, there are many forms of social distribution. We should enliven the incentive mechanism. Establish and improve the assessment system, evaluation system and reward system.