As one of the few domestic rice-based catering brand chains, Yoshinoya's experience in breaking through among Western fast-food chains has undoubtedly become a success story spread throughout the catering industry.

Yoshinoya not only wins the favor of consumers in the fierce competition in the domestic fast food market, but also shoulders the responsibility of conveying oriental food culture. It is also a well-known domestic brand successfully managed by Chinese people.

Currently, Yoshinoya has more than 150 branch restaurants in Beijing, Shanghai, Tianjin, Guangdong, Jiangsu, Zhejiang, Sichuan, Chongqing, Shandong, Hebei, Inner Mongolia, Xinjiang, Shenyang, Dalian, Harbin and Hong Kong SAR.

More than 2,600 people are employed, and total sales exceed 600 million yuan.

Among them, the North China District has developed to more than 80 restaurants, the number of employees continues to increase, and the tax paid has exceeded 20 million yuan.

As of the end of September 2012, Yoshinoya International, a holding subsidiary of Yoshinoya, has opened 305 stores in cooperation with local partners in China.

Yoshinoya has cooperated with the Charoen Pokphand Group, which is engaged in a wide range of food and retail businesses in China, aiming to expand the store opening area and speed up the opening of stores.

In 1992, the first Yoshinoya store in China hung its sign in Beijing, the century-old capital, officially announcing that the Asian oriental rice culture was present in China's fast food market.

After that, after a long period of hard work, it was not until 2000 that the sixth Yoshinoya opened in the capital.

Since then, Yoshinoya has entered a period of rapid growth: the 7th store in 2001, the 18th store in 2002, the 26th store in 2003, the 37th store in 2004, the 42nd store in 2005, the 52nd store in 2006... almost ten stores a year.

The growth rate has brought about earth-shaking changes to the fast food catering market in Beijing, and Yoshinoya has also taken steps from Beijing to Tianjin, Langfang, Shijiazhuang, Shenyang, Dalian and Harbin in the northeast, and even Inner Mongolia has hung up Yoshinoya's name

The store is hiring.

Currently, there are 53 Yoshinoya restaurants in Beijing alone, and the 100th restaurant in China opened in Hong Kong in 2006.