With the change of people's lifestyle, the proportion of e-commerce in social retail has gradually increased, and e-commerce websites have become the focus of attention of enterprises, small sellers and webmasters, and also become one of the main ways for everyone to get rich. So how to design the e-commerce website construction? The following e-commerce website construction design compiled by me for everyone, I hope you like it!
e-commerce website design
the first point-responsive design
responsive design
As most buyers are used to shopping with mobile phones, e-commerce website design must make the experience of mobile phone users good enough. This can generally be achieved in three ways. The first is to develop the APP. Although the production cost of the APP has been greatly reduced, the promotion cost of the APP has risen sharply. Many companies have invested millions, and there are few real active users. It is really too difficult to promote the APP. Maybe the window that shopping websites use the APP to promote has been closed, unless you have billions to push it. The second is to make another mobile phone website, but the two websites involve two databases, so data synchronization is a difficult problem, and it takes a lot of money to solve it, and the two domain names are not good for Baidu SEO. The third is responsive design. A website provides corresponding typesetting interfaces for visitors' different devices, so that both PC visitors and mobile phone visitors have a good user experience. Using * * * database also avoids the troubles brought by different databases.
the second point-clear navigation design
this needs to distinguish the number of commodity categories. If it is a large online shopping mall with many categories of goods, you need to have clear classified navigation and direct keyword search * * * It is better to have a fuzzy search with fault-tolerant ability * * *, and some goods can be classified into several categories, such as belts are both clothing and gifts, and auricularia auricula is both food and toys. For the convenience of inventory management, it is not necessary to release them repeatedly, but it can appear in several categories at the same time. If it is an e-commerce website with a category, map navigation can be considered. For example, children's clothing websites can use picture navigation, where a big boy represents older men's children's clothing, a little girl represents younger women's children's clothing, and a baby represents baby's clothing. Click on the picture or the text next to the picture to enter the corresponding category. The biggest advantage of picture navigation is that it is convenient for users to enter their target category, shorten their judgment time, reduce unnecessary thinking, and improve the user experience, especially popular with young people and disabled people.
the third point-convenient picture uploading and replacement
We all know that pictures are the key to improve the conversion rate of e-commerce websites, but most enterprises or small sellers don't know website technology, and simple FTP is inconvenient, or background uploading is more popular. In terms of website operation, users cannot be compared with website designers, so website design must be considered based on users' ability. Moreover, the pictures should be replaced and uploaded separately. Uploading separately needs to keep two pictures in sequence, and the old pictures can be reused in the future. Replacement can not only reduce the size of the website program, but also help SEO without changing the picture path.
the fourth point-small pictures for mobile phones
Because of the traffic problem in mobile phones, the pictures on PC often reach several hundred K. If a large number of pictures are downloaded, it will consume a lot of traffic, and the user experience will be poor. Using small pictures for mobile phones can solve this problem. Although the resolution of the mobile phone screen has been greatly improved, after all, the physical size is small, and the difference in perception of large and small pictures by naked eyes is smaller than that on PC. Therefore, the comprehensive balance is that the user experience of using small pictures dedicated to mobile phones is better. As for mobile, we will talk about it when it fully implements mobile phone traffic monthly. It is estimated that it will have to wait.
the fifth point-SEO
do a good job of text links, ALT tags of pictures, breadcrumb navigation, title * * * title * * and description * * * *, reject unnecessary pop-ups, eliminate flash, JS and frame frames, adopt CSS+div, simplify codes, delete invalid codes, and automatically generate keyword pages. As well as opening forums, forums can not only retain and activate users to increase repurchase, but also improve the SEO effect. However, it should be noted that not all industries are suitable for opening forums, such as outdoor equipment e-commerce websites and fishing equipment e-commerce websites.
sixth point-data processing ability
data includes user information, such as registration, telephone number, Alipay account number, delivery address, IM number, birthday, shopping habits, etc.
commodity information includes the category of commodities, the relationship with other commodities, such as similar commodities, complementary goods, sales volume, transaction price, inventory, sales rate and profit rate.
ability to automatically generate data reports? This involves trade secrets, which is inconvenient to make public. In short, this is a selling point of e-commerce website design.
the seventh point-promotion scheme preset
promotion scheme
such as big turntable, one-dollar purchase, price reduction season, pre-purchase, crowdfunding, vouchers, automatic cash return for old users, card counting, finding someone to pay for it through sharing, cash coupon sharing and so on.
the eighth point-visitor statistics function
through the analysis of visitors' behavior, we can judge what products users are interested in and what products are interested in, but the transaction rate is low, and then we can change them accordingly.
ninth point-load balancing
Baidu Cloud Alibaba Cloud Tencent Cloud
Once the number of online users reaches several thousand at the same time, the burden on the website will be very difficult. At this time, load balancing is needed to ensure that the website will not collapse and avoid losing customers. As for the bandwidth, it is relatively easy. Just spend money to improve the bandwidth of the server. Baidu Cloud Alibaba Cloud and Tencent Cloud in the server are very good.
tenth point-credibility
credibility is the lifeblood of e-commerce. Ma Yun relies on two magic weapons to make Taobao, one is that the seller is free, the other is credibility, and the credibility depends on Alipay and claiming full compensation. The conditions of ordinary e-commerce websites are limited only by filing, company real-life maps, production real-life maps, media reports, etc.
points for attention in the construction and design of e-commerce websites
1. Marketing power navigation
As an e-commerce website, it is an essential element: a navigation module with marketing power. As one of the basic elements of the website, navigation directly carries the user's behavior habits. Navigation is the place where the number of clicks on each website is the highest, so navigation is the most likely to affect the user's behavior. As the navigation of e-commerce websites, it is necessary to pay more attention to marketing power. What is marketing navigation?
e-commerce website navigation still pursues clear categories and simple structure, and it is recommended that 1-3 layers are the best, not more than 3 layers. Categories must clearly include the categories of the whole website, so that users can make a choice in the first time. At the same time, it is suggested to show the hottest activities in the current category, so as to achieve timely marketing and strong marketing.
2. catchy slogan
as the development of the e-commerce industry, the most critical and neglected thing is the slogan. The slogan directly represents the corporate characteristics that e-commerce companies pass on to users. Both online and offline links must be well publicized at any time. The slogan also represents the corporate culture. When an e-commerce company is mentioned, its slogan can be thought of in time, which means that the company has been deeply rooted in people's hearts and won people's reputation. For example: Tmall-Shangtmall, just buy it, and Vipshop-a website specializing in sale, Suning.cn-saves for you. As a slogan, e-commerce websites must be well publicized, especially by the LOGO icon at the top of the website. At the same time, it can not be ignored when promoting corporate culture.
3. Advertising space design
We all know that as an e-commerce industry, what is indispensable is: event planning and operation. For the operation of activities, we must comprehensively consider the utilization value of advertising space. When it comes to advertising space, we have to talk about the design of advertising space on e-commerce websites. The advertising space of e-commerce website needs to be designed according to different types of pages. The first page advertisement can consider the middle pop-up window mode and can also pay attention to the top banner map, such as Vipshop, and the advertising space design is very important. In addition, the importance of navigation was mentioned before, so the recommended location must focus on marketing activities. It is worth reminding that, in fact, the page with the largest traffic is often the product details page, so it is very important to design the advertising space for the product details page activities, which can not be ignored.
4, product page AB test
For e-commerce websites, most of the conversion ability is on the product details page. Since the product details page carries the profit of the enterprise, it must be optimized for the product details page. As a product detail page design, it must contain basic elements: brand introduction, product details, purchase help, service evaluation, use help and so on. Of course, other essential elements need to be designed in combination with the characteristics of enterprise products and the concerns of users.
principles of e-commerce website construction
1. It is suitable for mobile terminals
A survey report in 216 showed that more than 62% of shoppers bought online through mobile phones, and more than 9% of shoppers compared prices and read product reviews through mobile phones in retail stores. Therefore, if you want to successfully run an e-commerce website, or any other website, you must meet the needs of mobile users.
2. Make it easy for customers to find you
Your domain name should describe your company, or directly your company name, or you can have multiple domain names pointing to the same website.
3. * * Put it in a conspicuous position
If your business needs people to contact you, put your * * * in a place where people can easily find it, preferably at the top of the page. In this way, if visitors want to contact you, they don't have to bother to search for a phone number or address.
if you contact customers through social media, be sure to put the link in an easy-to-find place such as the header or footer.
4. Make sure the navigation is simple
Limit your first-level navigation menu to five, and clearly mark the relevant pages in the directory. No matter which page readers are on, make sure they can return to the home page simply and quickly.
5. Keep the page clean
Ensure the balance between words and pictures, and provide a clean page. If there is too much information on a website, readers will be overloaded and it will be difficult to remember new information. Ask yourself whether the added information is of concern to readers, and if not, delete it.
6. Provide accurate information
No matter the wrong number, outdated product information or even simple grammatical mistakes, it may drive away your visitors. Therefore, all pages should be proofread before going online and checked regularly, especially after being updated elsewhere.
7. Ensure the execution speed of the website
In a survey, 83% of the respondents said that if a company's website is slow to execute, they will have a negative impression on the company; 28% respondents said that if a website takes too long to load, they will go to other similar websites.
You can update the software, optimize the downloading process of videos and pictures, and use the website host to handle the bandwidth requirements to ensure the smooth execution of the website.
8. Call on readers to take action
Every page of the website should call on readers to do something, such as making phone calls, registering services, shopping, downloading white papers, etc. Make sure there is such a button or link and put it in a prominent position.
9. Keep the design simple
Limit the use of fonts, colors and animation to avoid distracting readers too much. Keep paragraphs short, preferably within six lines, to make it easier for readers to grab information.
1. A little humanization
Your page is equivalent to your storefront, so don't be a dry text section. Many customers want to interact with them is a real.