Internet celebrities are not limited to a specific field. Actors, beauty bloggers, fitness experts, teachers, students and even national cadres may become online celebrities. Internet celebrities have a natural affinity, and they are more likely to resonate with the public and get attention. An online celebrity can be defined as a person who pretends to be fashionable with the help of various live broadcast platform media, gains influence with unique vision and taste, and is sought after by fans, thus turning a huge fan base into purchasing power.
Internet celebrities, as an image derived from the Internet age, started as a conversation resource for people. However, with the rapid development of the Internet and the increasing number of online celebrities, online celebrities have become a new profession. They realize the realization of traffic by publishing various contents on the website, and then get some income. With the network celebrity becoming a profession, it began to further differentiate into different categories.
Benefits brought by "Internet celebrities":
1. At the personal level, it has brought great benefits to a group of people represented by online celebrities themselves.
2. At the fan level, convey happiness, warmth, help fans solve negative emotions such as loneliness, help fans broaden their horizons, see a bigger world, and make fans more closely connected with the world.
3. On the economic level, a business ecology with network celebrities as the fulcrum has been formed, which has promoted some real economies, such as small commodity production enterprises, and also brought red and invigorated tourism, catering and other industries in some places.
4. On the social level, it has created social value, reshaped many businesses and become an important channel for the public to supervise society. The lady who took the Mercedes-Benz hood to defend her rights became an online celebrity overnight and finally succeeded in defending her rights. This is the embodiment of social progress. High-quality online celebrities promote social integrity and positive energy, and bring great positive value to society.
5. At the public level, more knowledge and skills have been popularized for the public, more high-quality and cost-effective products have been provided, and many channels for obtaining valuable information for a long time have been established.
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