How to design a pepsi marinara workshop logo. Pepsi's first vi design analysis. Pepsi's first vi design analysis pepsi's first vi design analysis from pepsi's vi design we can see that pepsi has integrated its brand logo into its brand concept. The brand concept includes three elements: brand logo, naming, logo design, and vi design. Because these three elements are different, Pepsi's brand concept varies greatly. Today, I would like to present you a case study of Pepsi's first vi design analysis. This Singaporean company's vi design analysis logo design is consistent with the brand concept and the whole vi design is very unified. This brand is very unique. It is very visually appealing. Many clients usually have their own purpose like creating a logo for a category of music. each branded product or service has a special name or special graphic or a group of multiple graphics.