Recently, the topic of ice cream assassin was listed on the hot search list in early July, and Zhong, the top representative of ice cream assassin, did his best to occupy the top position in the hot search list twice in a row. The reason is that a product of the clock is left at the room temperature of 365,438 0 degrees for about one hour, and its appearance remains good without any signs of melting. This puzzles some curious people, which obviously doesn't conform to common sense. Everyone knows that ice cream is made from milk and water in a certain proportion and then frozen. Generally, it will quickly melt into a mixture of milk and water, and lose its original shape to a certain extent.
This has to make netizens question that Zhong's ice cream raw materials are of high-end atmosphere, but even high-end raw materials can't melt, right? It doesn't make sense! Afraid of not being cheated by Zhong's marketing? The clock bought at a high price does not feel high-end, but feels that it has paid IQ tax.
Faced with the public's doubts, the founder of Gao Xue gave the reason that in order to maintain the flavor form of the product, the product was strictly implemented in accordance with the relevant national standards, and a very small amount of food emulsifying thickener was used. However, they did not exceed the national use standards. It also points out that it is unscientific to evaluate the quality of ice cream according to the baking, drying and heating methods of ice cream by netizens.
Even more bizarre is that in the face of such doubts, it is not the first time for Lin Sheng to apologize and rectify. Instead, I changed the subject and thought that the peer water army was maliciously competing and suppressing the clock: "Three days before July, I angrily raised two lists, a hot search, and the traces of the water army were obvious. It is estimated that there will be a sequel to 3456. This is obviously a refusal to admit mistakes and an arrogant attitude. I regard my hot search as a plan for my peers to suppress myself. In fact, anyone with a discerning eye can see that there is no water army at work. That is, the quality of your own products is not up to standard, and the price does not match the quality of your products. It is your own hype that has pushed up the product and deviated from the law of market value. What does it have to do with peers because there are loopholes?
If there is nothing wrong with your product, even if your colleague really wants to slander you, he has nothing to talk about and nothing to attack, right? Therefore, if there is a problem, we should dare to admit it, instead of trying to throw it away. This is not the proper behavior of a responsible enterprise. Whether the product works depends on the market, rather than designing the product into an online celebrity product and lying on the ground by hype and marketing.