1, the origin of Yoshinoya:
Everyone knows that Yoshinoya originated in Japan. According to legend, in the12nd century, there was a Japanese general named Yuan Yijing. When he took refuge in Yoshinoya Mountain with his concubine, he taught the local residents the skills of cooking beef rice in order to repay them. Since then, beef rice has become a delicious food in the local area. The time has come 1899. Song Tian, the founder of Yoshinoya, opened the first Yoshinoya beef rice noodle shop in Tokyo seafood wholesale market. Why do you want to take this name? The main reason is that Song Tian wants to tell everyone that his Yoshinoya beef rice is authentic. At first, Song Tian defined himself as an evaluation, and the main reason why Yoshinoya, who is close to the people, stood firm in Japan for a hundred years was that the price was low and the quality was excellent. However, all these two advantages disappeared when he arrived in China.
2. Advantages of Yoshinoya in China:
There used to be statistics by the World Bank, and the national income index of each country. Japan is a developed country. If calculated according to purchasing power, Japan's per capita income and purchasing power are three times that of China people. Therefore, from the perspective of pricing alone, Yoshinoya, who is relatively close to the people in Japan, becomes a luxury when he arrives in China. A beef rice cover costs about RMB 2, which makes Yoshinoya lose the symbol of parity in China, and the advantages of this product are exhausted.
3. Why is Yoshinoya not popular in China?
Besides, why has Yoshinoya been unpopular in China? The fundamental reason is that the Japanese diet is relatively simple, while China's diet is extensive and profound, and rice covered with beef is not a very unusual diet in our country. In Lanzhou, rice covered with beef can be said to be varied, and Yoshinoya is not unique enough, so it cannot attract consumers. The original purpose was to seize the diet of white-collar workers in China. Their stores were relatively dense, which made it more convenient for white-collar workers to eat at Yoshinoya after work. However, with the development of express delivery industry in China, courier brother gradually replaced the existence significance of physical stores, and Yoshinoya's advantage was gone. Therefore, at present, Yoshinoya's business and living space are running out, and the continuous losses have shown that Yoshinoya will not last long.